by Rebecca Sciullo | Jan 18, 2024 | Events, Learning, Your Hub
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Build Your Art Marketing Hub – Pilot Program
Are you interested in organizing your art marketing efforts? Â Could you use a better system to find and reach out to your fans, followers and customers?
The Build Your Art Marketing Hub program helps artists transform their website into the centerpiece of an art marketing system that supports their business and career goals.
This program teaches artists how to make their websites the hub of a practical and strategic art marketing system while making it easier to deal with technology and save time. It suits artists working with different website builders like Square, WordPress, or Wix, as well as those who have yet to build a website.
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Join the Pilot Program
The Pilot program is a precursor to a three-part web-based program – Foundations of an Art Marketing System. This Pilot will take a small group through the first part of the program. The feedback from the Pilot will help in the final creation of the three-part program.
The program will offer live teaching sessions every two weeks, with supplemental materials and assignments to complete between the live sessions. Artists will also receive a recording of the live sessions.
Benefits of Participating in the Pilot Program
As a pilot participant, you will enjoy the following benefits:
Discounted Pricing
You will have access to the program at a special discounted rate of $199, compared to the Course price of $495.
Direct Assistance
The pilot program has a limited enrollment of 15 artists, allowing me to assist you directly as you build your hub during the eight-week course.
First-Dibs at Future Pilot Programs
Participation in this Pilot guarantees you a spot if you want it in the following two-course pilots,
By participating early on, you not only avail yourself of valuable insights and strategies to enhance your art marketing but also contribute to the refinement of the program for future artists.
Program Format
Live Presentations Every Two Weeks (Recordings provided)
Every two weeks, a live presentation will kick off each module.
Between the live presentations, you will have access to resources and supplemental material to complete the action steps for that module.
Weekly Office Hours
I will be available via Zoom for live Q&A and hands-on help every week.
Email Support
I will be available via email to answer questions from 8 am to 5 pm EST, Monday through Friday.
Timing
The pilot program kicks off on Friday, February 9th. This will be the date for the first class. You will have access to the recording if you cannot attend on the 2nd.
To secure your spot as one of the participants, please register below. I will provide further details closer to the date to ensure you have all the information you need to prepare for the course.
by Rebecca Sciullo | Jan 10, 2024 | Events, Resources
Join Artisan Advantage for a New Program on Marketing Your Artwork to a Niche Audience.
Attend a  free virtual short program on marketing your artwork to a niche audience.  Art Marketing Briefs are similar to roundtables in that we focus on one subject, but the information will be delivered in a 30 minute presentation followed by Q&A.
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Craft a Niche Marketing Strategy for Your Art Business
Register for this one-hour event, where you’ll learn about finding and harnessing the potential of your unique niche.
Discover how marketing your artwork to a niche market can unlock success in your art business. Gain insights on how to start thinking about niche audiences by leveraging your distinct style, themes, or mediums. Whether you’re a seasoned professional or an emerging artist, this session provides ideas for using a niche strategy in your business.
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Secure your spot below.
February 20, 2024
11:00 am EST/8:00 am PST
 Register HereÂ
Everyone who signs up will receive a Zoom link to participate live and a follow-up event recording. Take advantage of this opportunity to redefine or enhance your art marketing to a niche market. Reserve your spot today!
by Rebecca Sciullo | Oct 24, 2023 | Events, Learning
 A Two-Part Program for Visual Artists: Art Business Planning for 2024
This program has ended, but check out this E-Guide which takes you through the material from the program.
Get help with your 2024 Planning.
I just released a self-paced eGuide for creating a 12-month art business action plan, based on this program. Â This Guide consists of a PDF and video recordings and covers SMART goal setting.
 Learn more about the Guide here.
As we approach the end of yet another year, it’s the perfect time for you to reflect on your creative and business journey in 2023 and prepare for opportunities in 2024. To support you in this effort, I’m presenting a two-part program – Charting Your Art Business Progress: A Year-End Review and 2024 Business Planning.
A Program for All Visual ArtistsÂ
This program is open to artists of all backgrounds and experience levels. Whether you’re an established artist or just starting your art business, reflection and planning are essential for growth and business success.Â
Define your path and set the stage for a prosperous 2024.Â
Program DetailsÂ
The program consists of two sessions: Session One on November 14, 2023, and Session Two on December 5, 2023. Each session includes a presentation followed by time for questions. Â
You can attend live via ZOOM or receive a recording of each event if you cannot join us in real-time.Â
Session One – Do a Year-End Review for Your Art Business
Date: November 14, 2023Â
Time: 1:00 PM – 2:30 PM (EST)Â
In the first session, we will walk through how to do a comprehensive year-end review of your art business. It’s the perfect opportunity to take stock of your accomplishments and challenges in 2023
Session Two – Art Business Planning for 2024
Date: December 5, 2023Â
Time: 1:00 PM – 2:30 PM (EST)
In the second session, we’ll focus on turning your reflections and goals into a concrete plan for 2024. Â
Define your path as an artist and set the stage for a prosperous 2024.Â
This “Charting Your Art Progress” program offers a valuable opportunity for artists of all levels to reflect, plan, and prosper in 2024. Join Artisan Advantage for the two insightful sessions and set the stage for a successful year ahead.Â
Get Your E-Guide and Make Your Plan
I just released a self-paced eGuide for creating a 12-month art business action plan, based on this program. Â This Guide consists of a PDF and video recordings and covers SMART goal setting.
by Rebecca Sciullo | Oct 2, 2023 | Events, Learning
Are you an artist looking for practical strategies to sell your artwork?Â
In this program, artists will learn how to design practical strategies and specific actions to take to sell their unique body of work. Â
In Class One, you will learn how to develop a strategic plan by understanding market dynamics and your target audience. Â This foundation will pave the way for your art business to grow. Â
Class Two takes you beyond strategy, teaching you the tactics necessary for success. You’ll explore various marketing channels, from online platforms to social media, and discover how to use them effectively to meet your business goals.Â
Last but not least, in Class Three, we focus on sustaining your strategy for the long term. Learn the secrets of nurturing collector relationships, expanding your network, and exploring alternative revenue streams.
Carroll County members enjoy an exclusive 10% discount with the promo code MEMBER.Â
by Rebecca Sciullo | Sep 6, 2023 | Events, Your Hub
Join in An Art Marketing Roundtable about Blogging for Your Art Business
As a visual artist, you pour your time, energy and money into your creations. But how do you get people to notice your work? Consider adding a blog to your marketing mix, where you can share your work, connect with your audience, and ultimately boost your art business.
Blogging is an often overlooked and misunderstood tool for artists.
Blogging isn’t just about writing—it’s about weaving a narrative around your art and creating a digital space where your creativity can flourish.
Understand the Challenges
At September’s Art Marketing Roundtable, we will discuss some common challenges around blogging.
Lack of clarity
Many artists need help deciding what to blog about. But, in reality, artists have many worthwhile things to share with their audience. Sometimes, it takes a little time and thought to hash them out to develop a content plan.
Maintaining Consistency
Starting a blog is easy, but maintaining a consistent schedule is harder. With some simple planning, you can avoid writer’s block and stay on track with your blogging tool.
Fear
Sharing your personal stories and creations can leave you feeling vulnerable. How do you conquer the fear of putting your work out there?
Time!
Amidst the commitments of an artist’s life, finding time to blog can be challenging. How can you balance your studio time with your marketing efforts.
The impact of these challenges can be profound. Inconsistent blogging may lead to an unclear online presence, a lack of engagement with your audience, and slow business growth.
Overcoming the Challenges
Here are some strategies we will discuss to help overcome these challenges.
Creating an Editorial Calendar
Plan your blog posts ahead of time. Set achievable goals and maintain a consistent posting schedule to engage your audience.
Build Credibility Through Blogging
Your unique perspective as an artist is valuable. Sharing events, accomplishments, and new work consistently with your audience helps to build credibility.
Time Management
Block out specific time in your schedule for marketing, including your blogging, just as you do for your studio time. Prioritize tasks and eliminate distractions to stay focused.
Find Tools and Resources
Arming yourself with the right tools can make your blogging go smoother. At this roundtable, we will cover all these topics and some simple tools that can help the process.
What’s An Art Marketing Roundtable?
Art Marketing Roundtables are casual but informative events where artists join together around a topic to help their art business. You can participate as much as you like or just listen in.
These are free events via Zoom.
Register Here!
by Rebecca Sciullo | Jun 20, 2023 | Events, Learning, Planning, Productivity, Your Hub
Do you have a business plan for your art business? It might not be that unusual that you don’t. If you started selling your art as a side business and fell into it, as sometimes happens, you may not have one. Or, maybe you’ve been so busy working between producing work and marketing that you haven’t reviewed your plans in a while. The good news is that there is always time. Â
Reasons to consider writing or revamping your art business plan.Â
You need a strategic approach combining your artistic vision with a well-designed business plan to succeed. Here are some things a solid business plan will do for you. Â
A good plan ensures you to treat your art as a business. Many artists need help viewing their creative pursuits as a business, fearing that it might dilute their artistic integrity. Treating art as a business helps you to establish a professional framework, enabling you to focus on goals, identify target audiences, and allocate resources effectively.
Setting clear goals gives you a roadmap to success. By outlining your vision, then short-term and long-term plans, you can stay focused, measure progress, and adapt your strategies accordingly.
A business plan helps you to manage your finances. Your financial stability is vital for sustaining a creative endeavor. With a clear understanding of their finances, artists can invest wisely in their art and secure a stable income.
Your plan outlines effective marketing strategies. An effective business plan helps you identify a target market and develop effective marketing strategies, allowing you to tailor artistic offerings, craft persuasive messages, and utilize appropriate marketing channels, maximizing your reach and exposure.
It gives you accountability. There is something about putting your plans into writing that takes you one step further to sticking to them. Share them with a partner or colleague, and your commitment to seeing the plan through will increase.Â
Creativity at the Core, But Planning is Essential
While creativity remains at the core of your work, having a well-designed business plan is essential for sustainable success. It provides a strategic framework to support your vision, helps manage finances, enables effective marketing, and increases accountability. Unlock your full potential and create a solid foundation for your art business by investing time and effort into crafting a comprehensive business plan.
It’s Never Too Late to Plan
Join a free art marketing round table, where we will discuss doing a mid-year business review, productivity, and time management for artists.Â
