How to Choose an Email Service to Market Your Art

How to Choose an Email Service to Market Your Art

by | May 4, 2023 | Artist Websites, Learning, Tools, Your Hub

Promote Your Art Business with Email Marketing 

Email marketing has become an important for businesses, including art businesses. Sending targeted, well-designed emails to your customers and subscribers can help you build relationships, promote your artwork, and boost sales. However, with the wide selection of email marketing services available, how do you select the right one for your art business?

 

Identify your email marketing goals

 

Before diving into the selection process, assessing your art business goals and how your email marketing will support them is important.  

Consider your budget

Email marketing services come in different pricing plans, from free to expensive. Starting with a free service should be fine if you are just getting started. Some services charge based on the number of subscribers or the number of emails sent, while others have a fixed monthly fee. Different services offer different features at various pricing plans, so you should be able to find one that meets your budget.

Evaluate the features

Different email marketing services offer different features. Some key features include email templates, list management, automation, segmentation, A/B testing, analytics, and integrations with other tools. List the features you need and compare them across different services.

Check the deliverability rate

The deliverability rate is the percentage of emails that reach your subscribers’ inboxes. A high deliverability rate is crucial to the success of your email marketing campaigns. Look for a service with a good reputation for deliverability and measures to prevent your emails from being marked as spam. This article from EmailToolTester reviews popular services for their deliverability rate.

Try before you buy

Most email marketing services offer a free trial or plan with limited features. Take advantage of this to test the service and see if it meets your needs. Make sure to test all the features you need and evaluate the platform’s ease of use.

Look for user reviews

Finally, look for user reviews of the email marketing service you’re considering. User reviews can provide valuable insights into the service’s strengths, weaknesses, and user experience.

Just Start!

In conclusion, choosing a reliable marketing service is important, but even more crucial is just starting. Use these tips as a guide, but avoid getting too bogged down with analysis. Searching online will find you many review on different services.  I used Mailchimp for years and recently switched to MailerLite, and it was an easy transition. You can always do the same.

Get the Artist’s Email Marketing Checklist

Would you like more information like this to help your art business sent directly to your inbox? Then, please join my email newsletter here, and as a thank you, I”ll send you an Artist’s Email Marketing Checklist.

Were You Caught Off Guard?

by | Jun 15, 2020 | Artist Websites, Blogging

Did the pandemic catch you off guard?  It sure got me!  I think it did most of us in many areas of life.  In business, some were prepared better than others to weather the storm.  While most of my business is online, I was still not adequately prepared to pivot everything to an online model.

Art Sales During a Pandemic?  Yes!

For my artist father’s business, however, we were prepared.  He enjoyed consistent sales during the pandemic and he sold several pieces of original art while people were under stay at home orders. Many people were redecorating and shopping online while stuck at home – artists who were in a position to get in front of people online benefited from this trend.    As you may have read in my prior posts, the crux of his marketing efforts stems from his blogging system. Thankfully, this system did its job during this time.

Get Serious about Putting Your Art Business Online

If you’re serious about selling your work, you should have a heightened sense of urgency to beef up your online presence.  Being “online” is not a silver bullet for success. You still have to do the work.

My recommendation is to set up your artist blog to be the focal point of your marketing efforts.

In addition to setting up your artist blog, here are three other immediate actions that you can take to beef up your web presence.

Make Sure Your Website is Up To Date

What do people find if they look for you online? Will they find up to date information or a neglected website with blog posts dating back to 2012? If you currently have a website, then make sure that all of your information is up to date, including the best way to contact you and pricing.

Start an Email Newsletter.
Get in the habit of sending an email newsletter at least once a month to your fans and followers.

Get Active on Social Media. 
Promote the same message and theme as your blog with the ultimate goal of driving people back to your site. Start with one channel and stick with it.

This post isn’t to make you feel bad, because it’s never too late to start! It’s a reminder and encouragement not to put off working on your online presence any longer. Artists can no longer afford to ignore this area of their business.

For more information on blogging for your artist business and other marketing ideas, please subscribe to my newsletter.  For help with your artist blog, read more about my Artist Blogging Services.

Photo by Ben White on Unsplash

Grab a Free “Ask Me Anything” Consulting Hour

by | Apr 11, 2020 | Consultations

Would you like some free consulting to help you with your visual art business?

How It Works

I am opening up time to work with one artist every day, Monday through Friday.  The sessions will be in place until stay at home orders are lifted here in Pennsylvania.

These are “Ask Me Anything” hours where I will take time to help you with your visual art business.

“Ask Me Anything” Hours are available on a first-come-first-serve basis.  I have allotted 6o minutes for each session, so I ask that you provide me with some information before our meeting to make it worthwhile.  Please fill out the form below to take advantage of this opportunity.  I will respond as soon as possible to let you know if a session is available for the coming week.   Sessions will be facilitated via Zoom.

Click here to request a session. 

 

Start a Morning Routine

by | Dec 10, 2018 | Planning, Productivity, Time Management

Do You Have a Morning Routine?

My morning routine is definitely one of the best parts of my daily schedule. It sets the pace and tone of my day. When I miss it, I find that my time isn’t quite as productive.  How about you?  Do you have a morning routine?  If not, consider starting one in 2019.  Here are seven tales of true productivity to get you started.  

Want more help with your art business?  Subscribe to my artist newsletter here  

Tips for Speaking in Public About Your Artwork

by | Oct 8, 2018 | Learning

Have you been asked to give an art demonstration or workshop?

Many communities offer opportunities for artists to share their work through live demonstrations, artist talks, and workshops.  Yet, many artists tell me that are not comfortable doing this for fear of public speaking.  Whether it’s organizing your presentation, or nervousness about speaking in front of a group, planning to speak publicly about your art can be daunting.    Don’t let this discourage you from accepting an opportunity to share your knowledge and creativity with others.

Here are some tips for your next public speaking opportunity.

Consider your presentation a conversation.  Approach it as you would a personal discussion about your worth with friends or patrons.

Use your work!   Whether it’s sharing through slides or bringing samples of work with you,  images of your work will make your presentation come alive.

Keep it simple.  Stick to a few main ideas as you prepare the presentation.  Include content that supports these ideas.

Slow down.  Talk slower than you would in a normal conversation.  It will help you to sound more relaxed and less flustered.

Take a break.  If you feel yourself getting overwhelmed or nervous, pause to calm yourself by taking a breath or a sip of water.

Relax!  Don’t put too much pressure on yourself.  People are there because they want to hear what you have to say about your work.  Have some fun and understand that the audience wants you to succeed.

Whether you’re speaking in front of a large or small crowd, nerves are common but can be overcome.   Don’t let that anxiety hold you back from sharing your creativity with others.

Would you like to help in your art business?  If so, subscribe to the Artisan Advantage Mailing List.  

Photo by Antenna on Unsplash

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