Here are some marketing ideas for your Monday morning.
Six Art Marketing Ideas
1 – When crafting your PR strategy, don’t overlook radio stations, particularly your local public stations like this one in my hometown. Many times they interview visual artists. And, the stations have websites where they will be able to share images of your work and the recording.
2 – If you have a strong presence on Etsy or another e-commerce site, edit your Facebook header button for followers to take action by creating a “Shop” button that goes directly to your online store.
3 – If you’re new to Etsy, you will not have any feedback or testimonials, which can put some buyers off. Work on nurturing testimonials to build credibility so people will trust purchasing from you. If friends and family typically purchase directly from you, ask them to make their next purchase through the platform so they can leave reviews for you. Or, start with a product at a lower price point so buyers can take a chance on you, allowing an opportunity for your to build their trust.
4 – Interior designers are always on the lookout for on-trend artwork, and if you have it, you can make multiple sales by targeting this group. Be proactive. Connect with interior designers in your local market and send them a message. Don’t spam them or try to sell right off the bat. Just make a connection. You will get rejections and not everyone will respond. Don’t take it personally; stick with it. Eventually you should find one who clicks with your work.
5 – Are you frustrated that you don’t have enough time in your day for marketing? Take time to evaluate how you spend your time. You can do this by keeping a simple list of what you do every day. After a week or two, see if you can identify activities that you can streamline or eliminate to open up time in your schedule.
6 – Whenever a magazine or other publication features your work, make sure you are referencing and linking back, giving props to that media outlet through tagging on social media or sharing their site on your blog.
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