Here are some marketing ideas for your Monday morning.
Five Art Marketing Ideas
1 – When creating a website, only include pages that are relevant to your art business. Just because another artist is using or listing a gallery page, don’t feel compelled to have one if you don’t show work in galleries (it’s okay!) I notice when artists are using web platforms specifically built for artists, this sometimes happens.
2 – Your website footer is an excellent place to add a copyright information.
3 – Stage your art – including three-dimensional art! Someone forwarded me a beautiful email newsletter from artist Francis DeFabo where she stages her pottery beautifully.
4 – Please give me more than a name, size and price! Make sure you are providing context to your artwork. This means you include things like the inspiration behind your art and how you create it. You can focus on anything relevant to that particular piece of art.
5 – Use carousel posts on Instagram to features collections or work in a series.
