Here are some marketing ideas for your Monday Morning.
Seven Art Marketing Ideas
1 – Keep track of marketing ideas. Do they pop into your head? Have a sound system for keeping track, so you don’t lose those moments of inspiration. A dedicated notebook or folder will help you follow through and ensure they don’t get lost.
2 – Build a profile for your art business on ALL major social media networks. Then, link back to your website from each of these profiles. You can decide which profiles you want to build, but maintaining a solid profile at a minimum will ensure that people find you no matter where they look. Use a consistent user name and image across all platforms.
3 – Valentine’s Day is coming soon. Can your art inspire a gift for someone? Gift guides for Valentine’s Day too? You can use the same marketing strategy that you did for the past holiday season.
4 – Ornaments may no longer be on your mind but think about creating one with your art for the 2021 holiday season. I LOVE to purchase ornaments from artists. Your fans will love a new way to appreciate your work and they can be easy to ship. My favorite ornament purchase this year was this one from Audra Azoury. If you’re from Pittsburgh, you’ll get it! She does a fantastic job of marketing these ornaments.
5 – Feature a “piece of the month” in your email newsletter, social media and blog. Every month, share your favorite work completed that month with your followers. If you give it extra attention, it will get extra attention!
6 – Social media platforms allow you to have shopping features that make it easier for followers to shop directly on your profile. Consider using them if you aren’t already.
7 – Create a group on Facebook where you are the teacher or facilitator.
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