Here are some marketing ideas for your Monday morning.
Six Art Marketing Ideas for your Monday Morning
1 – Ask your followers on social media to either vote on or suggest a title for a new piece of art. Generating more comments will increase your exposure.
2 – Holiday marketing campaigns are not just for end of year holidays like Christmas. Use your holiday marketing strategies to market around smaller holidays throughout the year, including times such as Valentine’s Day, Mother’s Day, Father’s day, and more. You can get creative and consider lesser known holidays and observances as well.
3 – Are you looking for publicity? Use HARO (Helpareporter.com). It’s how Robert Yonke and I gained exposure in the Wall Street Journal.
4 – If you are a visual artist who focuses on work featuring a specific geographic region, consider a “hyperlocal” strategy. Join your Chamber of Commerce or other local business group. It’s possible to participate in many things virtually these days. Make sure you are a part of the local artist registry. Immerse yourself in your local community.
5 – Are you missing live interaction with current and prospective collectors? Hold an artist talk over Facebook live. Announce a specific date in advance, then prepare a list of frequently asked questions to answer.
6 – Instead of always releasing one work at a time, consider releasing work in a series. Then, be deliberate in how you present the work to generate more interest and income. As a result, creating art with a common theme often encourages repeat purchase.
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