Happy February! Here are some marketing ideas for your Monday morning
Six Art Marketing Ideas
1 – Spend time creating and scheduling social media posts for the coming months. Did you know that you can pre-schedule your social media posts for the week or month ahead? Some platforms like Facebook allow you to do it right in your account, or you can use a service like Hootsuite to schedule more than one platform at once.
2 – Have you finished a series of work while staying at home this past year? Did you a specific body of work as a result of the pandemic? I’ve noticed that magazines and newspapers are focusing on human interest around activity during these strange times. Why not put together a press release about this work and send it to targeted media outlets.
3 – If you’re using Instagram to market your art, these tips from Social Media Examiner might help.
4 – And, also if you’re using Instagram, read this at the Artist Network.
5 – Think about your website and blog visitors in three categories. First-time visitors, repeat visitors who’ve never purchased from you and repeat visitors who have bought from you in the past. Think about how you can speak to all three groups when putting out content.
6 – Create a collaborative social media giveaway. Join together with several artists to coordinate a giveaway of your work. Each artist can choose one item to promote. Work together to develop a plan on how people will enter and how you will determine the winner. This could be a great way to cross-promote while gaining new followers.
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