In April, I’ll be presenting Foundations of an Art Marketing System, a three-part virtual art marketing workshop for Rhode Island Watercolor Society. This series is virtual and open to all artists, with members of RIWS getting a discounted rate. Three sessions will be spread out over three Tuesdays during the month – April 11, 18 and 25. Artists can register here.
What is Foundations?
This program guides artists through setting up a manageable system that becomes a focused hub for a thriving art business. While the system is web-based, it supports all artist marketing activities, including in-person events such as exhibits, studio tours, and festivals.
Session One: Tuesday, April 11th, 6:00 PM EST
Set up your art marketing system.
In this program, artists first receive an overview of this three-part system, so they understand how their system will work when completed. Then, we overview the setup of the first part – a dynamic web-based hub. Using a simple three-part marketing system, artists will learn to consistently share work with an audience across various marketing channels, such as social media and email marketing. The presentation will address how to do this for an artist starting from scratch or one looking to improve upon an existing website.
Session Two: Tuesday, April 18, 6:00 PM EST
Reaching an audience.
The second session teaches artists how to find audiences for their unique work. First, artists learn a four-step process to find audiences for their individual work. Then they learn strategies to connect with and grow their base of fans, followers, and collectors.The presentation also explains how to maintain strong relationships with a collector and fan base, including strategies and tools to help in this process.
Session Three: Tuesday, April 25, 6:00 PM EST
Manage Your Art Marketing Channels
In the final session, we review different channels available for artists to market work and how to develop specific strategies using these channels. This session includes how to create a content plan for your business. Then, we pull it together and discuss how to plan all your business activities within the system, from a year down to a day.
Students will receive a workbook for easy follow-along during class and speaker notes after the session. In addition, I will be available to students after the class is over via email to answer questions.
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If you can’t make this event, but would like to be informed about upcoming sessions, please join my email newsletter here.
