Step Up Your Art Marketing: Building a Research System

This week’s Artisan Advantage video explores Step Two of the free guide, “7 Steps to Marketing Your Art to a Niche.” We move from identifying your niche to building a system for using research to guide your marketing strategy.

Weekly Video Recap

Here’s a quick recap of the key takeaways:

Research is an ongoing process. Don’t think of it as a one-time thing. As your art and career evolves, you must keep learning about your audience.
Set clear goals for your research. What do you want to understand about your niche? Are you looking for event opportunities, commission work, or something else? Make a list of your goals and keep it handy.
Organize your research. A spreadsheet (like Google Sheets) is a great way to capture and categorize the information you find.
Identify your research hotspots. Make a list of online resources you’ll check regularly. Your list could include industry media, local publications, or relevant social media groups.
Schedule research time. It’s easy to get lost in the research rabbit hole. Block out dedicated time in your schedule to keep things focused.