For Artists Who Feel Lost in the Art Marketing Maze. Research Your Way Out.
This week’s Art Is An Advantage video explains how research can help you ditch scattershot marketing approaches in the art marketing maze and find the perfect marketing tactics for your unique art style.
Weekly Video Recap
Use targeted research to find your way out of the maze and develop an effective marketing strategy for your work. Here are three examples:
1. Researching Audience
Who are your ideal collectors? Are they young, tech-savvy professionals who frequent online art marketplaces? Or seasoned collectors who value the experience of a traditional gallery setting? Or is there a niche you are targeting related to a cause or subject matter? Research demographics, artistic preferences, and buying habits to paint a clear picture of your target audience.
2. Finding Marketing Channels
Once you know who you’re looking for, determine where they spend their time online and offline. Are they active on specific social media platforms like Instagram or attending art fairs focused on a particular style? Research the channels most frequented by your target audience to maximize your reach.
3. What’s Going on in Your Space?
Research is about more than just your ideal collectors. Look at how successful artists in your style or medium are marketing themselves. What platforms do they use? How do they present their work online and offline? Analyzing successful strategies can offer valuable insights that you can use to adapt to your unique work.
Research for Your Art Marketing is an Ongoing Process
Remember, research is an ongoing process. As your audience grows and evolves, so should your marketing strategy. By dedicating time to research, you’ll gain a deep understanding of your target audience and the channels that resonate with them. This knowledge will transform your marketing efforts from a guessing game to a targeted, practical approach that gets your art seen by the right people.