Use this Target Audience Worksheet to Create A Buyer Persona

This week’s video overviews a target audience worksheet that will help you as you go deeper into researching your audience.

Weekly Video Recap

Create a Buyer Persona

A buyer persona is a profile of your ideal customer, including their demographics, interests, behaviors, and motivations. Completing one or more buyer personas for your current or potential audience is helpful in research and future marketing strategy.

This target audience worksheet can help you to create a buyer persona.

Start Where You Are

Use existing client data if available or make educated guesses about your ideal customer based on what you’ve worked on in Identifying an Audience. The worksheet is a dynamic tool that can evolve as you go.