Find An Online Community That Serves Your Audience

This week’s video overviews how to research for your niche marketing plan by focusing on some “hot spots” where you can find information, such as online communities.

Weekly Video Recap

No matter what you’re focusing on—whether it’s a specific medium, style, or subject—there’s always a community that shares your passion.

Joining online communities, forums, and social media groups is one of the best ways to learn about your niche audience. You’ll discover conversations, insights, and experiences that can help you understand more about your audience. And, these spaces are great for finding marketing opportunities, potential collaborations, and more.

Where to Begin

Facebook remains a popular platform for niche communities. Countless groups exist around specific art forms, techniques, and interest groups. LinkedIn also has many groups that might be appropriate for you. While Instagram doesn’t have groups, searching for specific hashtags allows you to discover niche-based accounts to follow.

Independent Websites and Forums Niche-specific forums and websites can be beneficial depending on your area of focus.

Tips for Using Online Communities for Your Art Marketing Research

Find Your Resources

Identify the platforms and communities most relevant to your niche.

Visit Regularly

Make it a habit to check in regularly and note what you observe.

Engage

While focused on listening and learning in this stage, you can engage where it makes sense. Be careful to respect any community rules regarding promotion or posting artwork.

Enhance Your Marketing Efforts

By carefully selecting the right online communities and forums, you’ll gain deeper insights into your niche audience. This will inform your creative process and help you build stronger connections with those who are most likely to become your biggest supporters. Stay tuned for the next installment in our series, where we’ll explore additional research methods to help you connect with your niche audience.