Artisan Advantage Blog
Featured Artist: Joseph Petry and Freeing Mind Chaos
Helping Joseph Petry Develop an Online and Public Presence Over the past year, I have had the pleasure of collaborating with the artist Joseph Petry to enhance his online content and develop a press release in preparation for his current exhibition, "Freeing Mind...
Build Your Art Marketing Hub: Join the Pilot Program
 Build Your Art Marketing Hub - Pilot Program This Program is now closed to registrants.  Please join my email newsletter here to learn about upcoming programs. Â
Your Ideal Art Buyer: A Guide to Target Audience
Unlock Your Art's Potential: Discover Your Target Audience Knowing your target audience can change the game in your visual art business. It's the tool that transforms sporadic marketing efforts into a strategic business plan. Â This post is the...
A Free Short Program – Niche Marketing for Artists
Join Artisan Advantage for a New Program on Marketing Your Artwork to a Niche Audience. Attend a  free virtual short program on marketing your artwork to a niche audience.  Art Marketing Brief's are similar to roundtables in that we focus on one subject, but...
Setting Art Business Goals for 2024
Did you set some goals for your art business for 2024? Â Setting goals is crucial to success in any business, including with an art business. Â In Charting Your Art Business Progress we talked about setting SMART goals. Â SMART stands for Specific, Measurable,...
Creating a Vision Statement for Your Art Business
The Importance of a Vision Statement In Charting Your Art Business Progress, we discussed the importance of having a long-range vision for your art business. Â A vision statement serves as the compass that guides your journey within the realm of your art...
Preparing Your Art Business for 2024: Do a SWOT Analysis
Prepare Your Art Business for 2024 In Charting Your Art Business, we focused on how to plan for 2024. As part of that process, artists were asked to consider a SWOT analysis - a strategic planning method used to evaluate Strengths, Weaknesses, Opportunities, and...
Getting Creative: Ideas for Social Media Posts as an Artist
Elevating Your Social Media Presence as an Artist Last week, we posted twelve ideas to use on your artist blog to connect with your audience, showcase your work, and share your artistic journey. Another key part of your marketing system is using social media...
Mastering Your Blog: 12 Ideas for Posting about Your Art Business
Ideas for Blogging about Your Art Business Blogging is an invaluable tool for you to make a connection with your audience. Yet, deciding on blog topics often poses a challenge. Here are twelve ideas to try on your artist blog. 1 - Artistic Process Insights Reveal your...
Design Tips for Your Email Newsletter
Design tips for your artist newsletter's template. Now that we've covered the importance and how to set up a template for your email newsletters, it's time to focus on the design. Â Designing an email newsletter template thoughtfully for your art business will...
Set up A Template for Your Email Newsletter
Streamline Your Email Marketing - Set up A Template for Your Email Newsletter When it comes to making your art business work, efficiency is key. Â One effective way to streamline your email marketing efforts is by setting up email templates. Â These templates save you...
Using a Static Page vs. A Blog Page for Your Home Page
Choosing the Right Home Page for Your Website Your website's home page is like the front door to your online presence, and making a great first impression is important. If you've attended any of my art marketing programs, you know that I always encourage artists to...
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