I recently announced that I will be offering my Foundations program through the Carroll County Arts Council. I thought it would be helpful to provide some information about what participants can expect to learn during these sessions, which I will share in a series of posts. First up, Session One- Build a Dynamic Web System.
What will I Learn to Help my Art Marketing in Session One?
If you’re thinking about this program or wondering what it might do for your art business, here is what you can expect in session one.
It Starts with a System
The first Foundations session on January 24th starts by overviewing a three-part system that any artist can use to market an art business. This allows artists to manage the overwhelming number of choices and options for marketing art. It’s a system that will set you apart from the deluge of artists and distractions vying for your audience’s attention.
Artists will learn how to consistently share work with an audience across various marketing channels, such as social media and email marketing. The information is relevant for artists currently using many popular web platforms such as WordPress, Weebly, Squarespace, and Faso – or artists who do not yet have a website. The program offers tools and specifics for creating and maintaining this system in a manageable way.
What We Cover in Session One of Foundations
First, artists get an overview of this three-part system so that participants can see what they will learn to build through the program. Then, we dive into setting up the first part of the system – the dynamic web-based hub for the business. Finally, we discuss how and why to make your website the central part of everything you do online, attracting an audience interested in your work. The presentation will address how to do this for an artist starting from scratch or one looking to improve upon an existing website. Specifics covered include the following:
- How to get started with an artist website for your marketing system or update an existing website into this system.
- Specific elements to add to your artist website.
- Content strategies to attract audiences that will connect with your work.
- Writing strategies for your art.
- How to keep a steady stream of new information, work and content flowing to an interested audience.
Best of all, we will cover how to do this without taking up all the time you need to create your work.
You can learn this system without being tech-savvy. For example, if you can write or edit a word document and upload an image from your computer, you can set this up.
Students will receive a workbook for easy follow-along during class and speaker notes after the session. In addition, Becky will be available to students after the class is over via email to answer questions.
If you have questions about this program or Foundations in particular, please don’t hesitate to get in touch here.
