Artisan Advantage Blog
Is Your Artist Website Like a Ghost Town?
What happens when you neglect your artist website?  During the course of my work, I look at many artists' websites. Often, I come across sites that I refer to as an artist ghost towns. I'm referring to something other than the ones that have reverted ownership to the...
Participating in a Virtual Artist Marketplace? Read this!
A Must-Read if You're Participating in a Virtual Marketplace With Your Art I just wrapped up a Zoom meeting regarding a virtual marketplace that my father, artist Robert Yonke, will participate in this fall. I've seen many social media posts and information about...
Artist Blogging 101: The Audience Dilemma
Dilemma One: Who is My Target Audience? Your artist blog should offer content that interests an audience that you can grow a relationship with over time. Because of this relationship, they will take action, such as enroll in a workshop or purchase your work. When I...
Thank You McMurray Art League!
I want to thank the McMurray Art League for inviting me to present Building a Dynamic Web Presence during their member meeting via Zoom last week. We discussed how visual artists can use blogging to strategically and systematically promote their work. While I’d rather...
Three Important Ingredients For Your Artist Blog
When setting up an art marketing system using blogging, there are undeniably some technical components that you must include. Did you know they are some less tangible but equally important elements that are critical to your success? I like to boil them down to three...
Thank you East Suburban Artists League
I want to thank the East Suburban Artists League for inviting me to present during their member meeting via Zoom last week. The topic was Building a Dynamic Web Presence.  We discussed how visual artists can use blogging to strategically and systematically promote...
Blogging to Build Your Art Business – Registration Open!
Free Webinar! Use Blogging to Build Your Art Business Registration is now open for How to Use Blogging to Build Your Art Business. This webinar was previously named, Build a Dynamic Web Presence for Your Art Business.  Choose from one of two opportunities to attend...
Coming in September: Blogging for Your Visual Art Business
Free Webinar! Blogging for Your Visual Art Business Many creatives are feeling the pain of canceled exhibitions, festivals, and other opportunities due to Covid-19. It's more important than ever to have a web presence. Opportunities still exist on the internet. The...
“Business School” for Artists
What Can You Learn from The Office about Selling Your Art I've been re-watching episodes of The Office this summer. Like many people, it's one of my all-time favorite tv shows. Last week I caught "Business School", an episode which contains one of my favorite...
When Life Gives You Lemons…
Make a lemon drop martini! Seriously, we've all had a bunch of lemons dropped into our laps, haven't we? The important thing, though, is what you are making with those lemons. Many artists are feeling the pain of canceled exhibitions, festivals and other...
Learning How to Blog and Build a Web Presence From Other Artists
Artists learn from other artists. You learn from them when you take workshops, attend artist talks, and invite them to demo before your art club. When it comes to blogging and building a web presence for your art business, you can learn from them as well. Taking...
Artist Blogging 101: Check Your Font
In preparation for a new series of blog posts that will feature exceptional artist blogs, I've been reviewing many websites. One thing that I've noticed is that artists often use small font sizes on their blogs. Don't Overlook Typography on Your Artist Blog To make...
Join My Newsletter!
Get a weekly update with art marketing tips, news about upcoming events and more!