by Rebecca Sciullo | Apr 17, 2023 | Events, Learning
Are you using email marketing for your art business?
Email marketing has been around for a long time, so it might get overlooked in your marketing plan in the face of new shiny marketing platforms. Or, maybe you used it once but dropped it as you got busier with other marketing tools.
Email marketing is still an essential part of an art marketing plan.
We discussed this recently at an Artisan Advantage Art Marketing Roundtable. The discussion included this list of eight reasons to use email marketing in your art.
Eight Reasons to Use Email Marketing for Your Art Business
1 – Quickly inform customers about new work, events, and any other news you want to share.
2 – It is easy to get started.
3 – It’s easier to engage with people than you might realize.
4 – You can connect with high-quality prospects.
5 – Increase visits to your website.
6 – It is a cost and time-effective marketing tool.
7 – Communicate effectively with different target markets.
8 – It can directly increase your sales.
If you missed the Round Table, grab this handy Email Marketing Checklist for Artists.
Join an upcoming Art Marketing Round Table.
Information on upcoming events can be found here.
by Rebecca Sciullo | Mar 18, 2023 | Channels, Events, Learning, Tools
Public relations (PR) and publicity can play a crucial role in the success of your art career. In today’s competitive art world, standing out among the sea of many talented artists is essential. PR and publicity can help you build your reputation, increase your visibility, and establish your credibility as an artist.
Please join me for an upcoming art marketing round table where we will explore the benefits, how-tos and strategy of PR and publicity for visual artists.
Let’s Talk about Getting You PR and Publicity!
Learn about resources that can help you with writing press releases and pitching journalists.
PR and Publicity for an Art Business
PR and Publicity for an Art Business
March 28, 2023
Please register for one time slot below:
11:00 AM Est/8:00 AM Pacific
Or
6:00 PM Est/3:00 PM Pacific
Free Event to Help Your Art Business
This event is free, but space is limited.
For more information about upcoming round tables and other resources to help with your art marketing, please join my email newsletter.
by Rebecca Sciullo | Mar 11, 2023 | Events, Learning
In April, I’ll be presenting Foundations of an Art Marketing System, a three-part virtual art marketing workshop for Rhode Island Watercolor Society. This series is virtual and open to all artists, with members of RIWS getting a discounted rate. Three sessions will be spread out over three Tuesdays during the month – April 11, 18 and 25. Artists can register here.
What is Foundations?
This program guides artists through setting up a manageable system that becomes a focused hub for a thriving art business. While the system is web-based, it supports all artist marketing activities, including in-person events such as exhibits, studio tours, and festivals.
Register Here
Session One: Tuesday, April 11th, 6:00 PM EST
Set up your art marketing system.
In this program, artists first receive an overview of this three-part system, so they understand how their system will work when completed. Then, we overview the setup of the first part – a dynamic web-based hub. Using a simple three-part marketing system, artists will learn to consistently share work with an audience across various marketing channels, such as social media and email marketing. The presentation will address how to do this for an artist starting from scratch or one looking to improve upon an existing website.
Session Two: Tuesday, April 18, 6:00 PM EST
Reaching an audience.
The second session teaches artists how to find audiences for their unique work. First, artists learn a four-step process to find audiences for their individual work. Then they learn strategies to connect with and grow their base of fans, followers, and collectors.The presentation also explains how to maintain strong relationships with a collector and fan base, including strategies and tools to help in this process.
Session Three: Tuesday, April 25, 6:00 PM EST
Manage Your Art Marketing Channels
In the final session, we review different channels available for artists to market work and how to develop specific strategies using these channels. This session includes how to create a content plan for your business. Then, we pull it together and discuss how to plan all your business activities within the system, from a year down to a day.
Students will receive a workbook for easy follow-along during class and speaker notes after the session. In addition, I will be available to students after the class is over via email to answer questions.
Sign-Up to Learn About Events
If you can’t make this event, but would like to be informed about upcoming sessions, please join my email newsletter here.
by Rebecca Sciullo | Mar 10, 2023 | Artist Blogging 101, Artist Websites, Learning, Your Artist Statement, Your Hub
All the Ways You Write about Your Art
Have you considered all the ways that you could potentially need to write about your art?
While preparing for my upcoming Art Marketing Round Table, I thought about all the different ways an artist might need to write about their ar
Reasons You Might Write For an Art Business
Artist Statement
Bio
Blog Post
Website Content
Press Release
Workshop Outline
Prepare for an interview
Artist Talk
Email Newsletter
Exhibition Proposal
Social Media
Grant Application
Forget Need…writing about your art is good for business!
But let’s forget about NEED for the moment. Yes, there are times that you will be asked or required to write something to do something for your art business. But, consider this. Writing is good for your art business. Writing about your art prepares you for speaking and answering questions about your work with interested collectors.
Join Me for a Free Art Marketing Round Table on Writing for Your Art Business
Dig in on this topic at an upcoming Art Marketing Round Table – Writing for an Art Business.
This event is FREE, but space is limited.
Register here!
by Rebecca Sciullo | Mar 8, 2023 | Artist Blogging 101, Artist Websites, Learning
Don’t be Your Own Best Kept Secret
Do you have a body of artwork waiting for the world to find it? Do you need to market your work but can’t take the leap?
In this post, I want to address something that I hear often from artists. That is the fear of putting yourself out there – whether creating a website to show your work, writing a blog post, or putting your work out on social media.
It can be scary for many people, particularly those (like me!) born before the advent of the iPhone, blogging, and social media.
Don’t keep your artwork a secret!
Don’t let FEAR keep you from sharing your work!
I’ve also struggled with this, whether it was pushing “publish” on my first blog post or presenting to a group of strangers live and then on Zoom.
But I’ve learned some things to make this easier for you.
First, did you know it is usually easier to present to strangers than people you know? So if you’ve been able to share some things with your friends and family and that went ok, it will probably be easier to share it with people who don’t know you.
You have to do it. You can read every book on blogging, marketing, or social media. Still, the only way to get comfortable putting yourself out there is to DO it – by getting uncomfortable!
The butterflies never truly go away for me. I still get them occasionally, depending on what I’m doing, whenever I speak live or on Zoom. I’m nervous because I want to ensure I bring value to the people spending their time engaging with me.
Make it Effortless
Having a system is the best way to take the stress of putting yourself out there.
Having a simple system to follow makes these activities that can cause you constant consternation easy. For example, if it’s a blog post you are writing, using a set system will get you in the habit of writing and sharing. If it’s a talk you must give, an outline and proper planning can give you all the confidence you need to start. Then, use that template for upcoming engagements.
Fear isn’t something to be ashamed of having. Instead, it means you care about what you are doing and the impact that your work will have on people.
For ideas about systems to use for your art business, join my email newsletter here.
