Artisan Advantage Blog
Introduction to Artist Blogging 101
As promised, I'm excited to announce the launch of Artist Blogging 101. In this series posts focused on blogging for an art business, I will offer a step-by-step guide to help you set up the perfect blog for your visual art business. You can expect at least one...
A Friendly PSA: Don’t Get Scammed
If you have a website or blog for your visual art business, the great news is that anyone in the world can find your work and contact you to purchase it. The bad news is that you open yourself up to online scammers, who like to target artists. Back in February 2018,...
A Friendly PSA: Don’t Get Scammed
If you have a website or blog for your visual art business, the great news is that anyone in the world can find your work and contact you to purchase it. The bad news is that you open yourself up to online scammers, who like to target artists. Back in February 2018,...
Thank You Upper St. Clair League for the Arts
I want to thank the Upper St. Clair League for the Arts for inviting me to present at their member meeting last night. The topic was Building a Strategic Web Presence, where we talked about how visual artists can use blogging to strategically and systematically...
Artists’ Book Club: Ego is the Enemy by Ryan Holiday
Next up for the Artisan Advantage Book Club is Ego is the Enemy by Ryan Holiday Here is an overview of the book taken from Goodreads. Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our...
An Idea and an Online Course
Recently I started to tell you how I got started with Artisan Advantage. If you missed Part One, you can read it here. Below is Part Two of the story. The Artist Although it was not his primary career, my father has been an artist since he was a kid. Self-taught...
Overwhelmed at the Thought of Writing an Artist Blog?
I had a consulting call recently with a client about building a blog for her creative business. While she was on board with the concept and how it could benefit her career, she said that she felt very overwhelmed.  And I agreed. It can be overwhelming to think about...
Upper St. Clair League for the Arts Presentation
I'm looking forward to presenting a talk at the Upper St. Clair League for the Arts on Tuesday, February 18, 2020. Read more about this event below. Building a Strategic Web Presence for Your Visual Art Business Upper St. Clair League for the Arts Tuesday, February...
Bed Rest and the Golden Age of the Internet
How Artisan Advantage Started If you've visited my About page, you know that Artisan Advantage started as a result of my work with my artist father, Robert Yonke. What you might not realize is that turning my father's hobby into a business started with an experiment....
Artists’ Book Club: Find Your Artistic Voice
Next up for the Artisan Advantage Book Club is Find Your Artistic Voice: The Essential Guide to Working Your Creative Magic by Lisa Congdon. Find Your Artistic Voice helps artists and creatives identify and nurture their own visual identity. This one-of-a-kind...
New Year! New Focus!
Happy New Year It's a new year and a new decade!  With all this newness, I'm excited to announce a new focus for Artisan Advantage. Effective immediately, my content will be devoted to teaching artists and creatives how to use blogging to build a visual art...
My Latest Project
What's Going On... Earlier this year, I decided it was time to refresh my father's website. I built his first site with the now discontinued Microsoft FrontPage back in 2007. About five years later, I had a new site built on Squarespace. At that time, it was a solid...
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