by Becky Sciullo | Oct 18, 2021 | Events
Thank you to the Great Lakes Pastel Society for having me present Build a Dynamic Web Presence virtually to a group of members this afternoon.
Great Lakes Pastel Society includes a couple of hundred members in a dozen states, and they welcome new members at any time throughout the year.
I recommend taking a look at their most recent exhibition; the 2021 GLPS Small Works member exhibition here:
The Great Lakes Pastel Society seeks to promote the use of pastels and increase the public awareness of creative pastel painting as a fine art medium. The Great Lakes Pastel Society was established to:
• Promote, encourage and foster creative painting with pastels.
• Promote and encourage pastel artists in their professional growth and success.
• Promote instructive activities and exhibit opportunities to benefit pastel.
• Promote fellowship of pastel artists.
• Promote public awareness of pastels.
If you’re interested in joining this group, you can find more about becoming a member here.
by Becky Sciullo | Aug 17, 2021 | Artist Websites
Major League Baseball’s Field of Dreams game has been talked about a lot lately. I didn’t watch, but I’ve read that it was a rating success. If you’ve attended Build a Dynamic Web Presence, you might remember my “field of dreams” slide. In the movie, Kevin Costner’s character Ray Kinsella hears a voice whispering, “If you build it, he will come.” I like to play with that phrase a little in reference to your artist website, asking, “If you build it, will they come?”.
Your website is not the Field of Dreams.
Yes, It can help you achieve your dream. But, you have to do something to get people to your site. Just building it and expecting it to do all the heavy lifting for you does not work.
The Good News
However, by taking a consistent, proactive approach to communicating your message to a target audience, you will find that they do come!
My Build a Dynamic Web Presence presentation explains how you can set up a system to do this. I’m currently scheduling groups for 2022. And, if I presented to your art group this year, you can attend a make-up session on September 8, 2021. More information will follow, via your art group. Or, contact me for registration information.
To get in touch either to schedule me for a presentation or for more information about the make-up session, please contact me at becky@artisan-advantage.com.
Photo by Waldemar Brandt on Unsplash
by Becky Sciullo | Aug 3, 2021 | Artist Blogging 101
Writing for Your Artist Blog
One of the things that artists think about when it comes to blogging is whether or not they are a “good enough” writer to add a blog to their website. So I like to stress during the Build a Dynamic Web Presence webinar how and why to overcome this fear.
Fear not! Writing a blog is not writing a dissertation or a paper for your English literature class. Yes, you want it to be free of error, but otherwise, be comfortable writing as you would speak. The goal is to converse authentically with your reader, so there is no need to be something you aren’t.
Some Encouragement for Writing
It gets easier over time.
If you make the blogging process a habit and commit to writing a little bit every day, rather than trying to do it all in one afternoon, the process will become effortless for you.
Writing helps your art business.
The bonus of writing a blog for your art business is that you WILL become a better writer. This will help you in other areas. It will get easier to articulate about your work. And, this comes in handy whether asked a question about your work in person or if you have to sit down and write or update an artist statement.
Homework
I like to give the following homework assignment when presenting to groups.
Over the next five days, write about one piece of art each day. Select the piece, set a time for a specific amount of time – fifteen minutes is a good increment – and write what comes to mind about the work. Do this for five different pieces for five days, and you could surprise yourself with the content you create and how it gets easier every day.
Want to share your homework with me? I’d love to read it. Send to becky@artisan-advantage.com.
Photo by Andrew Neel on Unsplash
by Becky Sciullo | Jul 19, 2021 | Learning
Monday Morning Marketing Ideas is a regular blog post series I’ve posted for several months now, offering marketing tips and ideas for marketing visual art.
The tips and thoughts cover a wide variety of ideas. Some may seem a little unorthodox. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week.
This content is moving to my weekly email newsletter, which you can join here.
This blog page will still offer more in-depth posts related to building your web presence, marketing, and blogging for a visual art business.
by Becky Sciullo | Jul 12, 2021 | Artist Websites, Resources, Social Media
Here are some marketing ideas for your Monday morning.
Seven Art Marketing Ideas
1 – If you offer an email newsletter sign-up on your website, make sure you send a welcome email when new subscribers join your list. Make an impression when they’ve just joined, and you and your work are top of mind.
2 – Consider Instagram live for artist talks, Q&A sessions, and other interactions with your fans.
3 – With all this marketing, don’t forget about your portfolio. A focused, organized, and up-to-date portfolio prepares you to present your work whenever asked. I love Artwork Archive for this purpose.
4 – Identify buying patterns with your customer base and organize your marketing efforts around these patterns.
5 – Are you looking for a way to create graphics or marketing materials with your art? Try Canva! I have zero graphic design skills and find it very easy to use:)
6 – Use these visual content marketing trends to your advantage.
7 – Finally, if you want to get started with email marketing, here is a great round-up of the top free services.
Learn More
Monday Morning Marketing Ideas is a regular blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.
For even more ideas and information, join my weekly newsletter here.
