by Becky Sciullo | Mar 29, 2021 | Learning, Planning, Social Media
Here are some marketing ideas for your Monday morning.
Seven Art Marketing Ideas
1 – Consider an off-holiday flash sale for your work. Flash sales work great for impulse buys and to increase sales during slower times of the year. Choose a short time period, announce your flash sale on your site, and then through marketing channels such as your email list. You can select a specific body of work and even target a select group of clients for the sale. I ran a flash sale for Robert Yonke a few years ago, and we were able to sell some work that had previously not attracted much interest. Don’t sell inferior work that is not up to your usual quality, but instead, offer older work that you’d like to find a home for or a special series created just for the flash sale. If you don’t like the term flash sale, call it a limited-time-only sale.
2 – When strategizing about media outlets to send press releases, consider publications produced by vendors you use. Do you only use a particular company for a unique tool or material? Do they have a blog or email newsletter? Pitch them for a feature story about you and your work.
3 – Gain exposure for your work by submitting an article for consideration to art magazine websites like Ladder and Key.
4 – People are searching for local businesses. Build out your Google Business profile.
5 – It’s almost April 1st and the start of a new quarter. When planning for your business, I like to use rolling quarters—no better time to start than now.
6 – If you use Instagram to market your art, make your account public so users can see your profile and content.
7 – When using Facebook to promote your art, set up a separate business page from your personal profile. Then, claim or create a recognizable URL, like www.facebook.com/artisanadvantage, rather than the randomly assigned numbers Facebook will assign you.
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by Becky Sciullo | Mar 22, 2021 | Artist Websites, Social Media
Here are some marketing ideas for your Monday morning.
Five Art Marketing Ideas
1 – When creating a website, only include pages that are relevant to your art business. Just because another artist is using or listing a gallery page, don’t feel compelled to have one if you don’t show work in galleries (it’s okay!) I notice when artists are using web platforms specifically built for artists, this sometimes happens.
2 – Your website footer is an excellent place to add a copyright information.
3 – Stage your art – including three-dimensional art! Someone forwarded me a beautiful email newsletter from artist Francis DeFabo where she stages her pottery beautifully.
4 – Please give me more than a name, size and price! Make sure you are providing context to your artwork. This means you include things like the inspiration behind your art and how you create it. You can focus on anything relevant to that particular piece of art.
5 – Use carousel posts on Instagram to features collections or work in a series.
by Becky Sciullo | Mar 18, 2021 | Artist Blogging 101
Once you build a blog-based website built, you need to develop a content strategy. The more frequent and relevant content you provide makes your blog a vital dynamic hub for your art business.
By putting a little thought and upfront planning into this process, you can set a system in place that provides you with a steady stream of content. This new blog post series, Artist Blogging Ideas, will feature specific ideas and examples of blog content artists can use to build their blog.
Blogging Around a Holiday
This first post is going to focus on blogging around a holiday. When planning content for your artist blog, don’t forget to plan some around the holidays. You might not hit every holiday, but consider which ones might make sense for your work. The big end-of-year holidays are obviously blog-worthy. You will want to share ideas with people interested in gifting your art, special sales, or holiday events where you are participating. But, there are more holidays to than the “big ones” to consider.
Inside Look at the St. Patrick’s Day Post
Don’t Overlook Other Holidays and Observances
In the case of Robert Yonke Art, we recently created a blog post for St. Patrick’s Day. Robert has a collection of work based on travel through Ireland, so it’s not a stretch to feature this art at this time of the year. Last year, he wrote a series called A Tour of Ireland. This most current post features work that he did not include in the series last year. It’s relevant to the holiday, and brings attention once again to this collection.
Notes on this post.
It is relevant to his art collection based upon travels to Ireland.
The featured art is not new. Some of Robert’s other collections have almost sold out, but this one still has a good amount available for sale. You can always reference work done in the past.
It’s not all about the art. If you notice in the series from last year, there were recommendations to some businesses and places in Ireland.
Notice it references and links back to the original series on Ireland from last year, in case a reader missed it.
Why this post?
Last year’s series of posts on this subject resulted in selling one original piece of art and several prints. Interestingly, the client was initially interested in a piece from the Ireland art but then purchased work from a different collection. But, a sale is a sale, and this is how it works sometimes.
Tips for writing a holiday post.
Keep it authentic. Make sure your post connects to the holiday in some way. Sure, you can put up a “Happy New Year” post, but it’s better if you can relate your work or topic directly to the holiday.
Plan ahead. I like to map content out with a content calendar a year in advance and then revisit every quarter.
Use a resource like this list of holidays and observances to help come up with ideas.
Share Your Ideas
Do you have a blog post that is written around a holiday that you could share? Or, another great idea for an artist blog topic? Drop me a line at becky@artisan-advantage.com.
Would you like a list of ideas for your artist blog? Sign up for my email newsletter here and I’ll send one to you as a thank-you!
by Becky Sciullo | Mar 15, 2021 | Learning, Productivity, Resources, Social Media
Here are some marketing ideas for your Monday morning.
Six Art Marketing Ideas
1 – When crafting your PR strategy, don’t overlook radio stations, particularly your local public stations like this one in my hometown. Many times they interview visual artists. And, the stations have websites where they will be able to share images of your work and the recording.
2 – If you have a strong presence on Etsy or another e-commerce site, edit your Facebook header button for followers to take action by creating a “Shop” button that goes directly to your online store.
3 – If you’re new to Etsy, you will not have any feedback or testimonials, which can put some buyers off. Work on nurturing testimonials to build credibility so people will trust purchasing from you. If friends and family typically purchase directly from you, ask them to make their next purchase through the platform so they can leave reviews for you. Or, start with a product at a lower price point so buyers can take a chance on you, allowing an opportunity for your to build their trust.
4 – Interior designers are always on the lookout for on-trend artwork, and if you have it, you can make multiple sales by targeting this group. Be proactive. Connect with interior designers in your local market and send them a message. Don’t spam them or try to sell right off the bat. Just make a connection. You will get rejections and not everyone will respond. Don’t take it personally; stick with it. Eventually you should find one who clicks with your work.
5 – Are you frustrated that you don’t have enough time in your day for marketing? Take time to evaluate how you spend your time. You can do this by keeping a simple list of what you do every day. After a week or two, see if you can identify activities that you can streamline or eliminate to open up time in your schedule.
6 – Whenever a magazine or other publication features your work, make sure you are referencing and linking back, giving props to that media outlet through tagging on social media or sharing their site on your blog.
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by Becky Sciullo | Mar 8, 2021 | Artist Websites, Learning
Here are some marketing ideas for your Monday morning.
Four Art Marketing Ideas
1 – Check those links. It happens to the best of us. You don’t want a broken link on your website or, even worse, on an external site featuring your work. Anytime you are getting significant press or exposure, please double-check those links!
2 – Are you great at streaming your demos or workshops? Don’t just keep them to yourself—partner with a company that you use for art supplies. Offer to do free live demos for them on their social media pages. You could instantly gain hundreds of new followers.
3 – If you are looking to build a following for workshops, consider the Instructables platform.
4 – Ask your social media followers to share and tag a picture of themselves with your work or product on social media. Then, include everyone who shares into a monthly giveaway: the more shares, the better.
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