Happy February! Here are some marketing ideas for your Monday morning
Six Art Marketing Ideas
1 – Spend time creating and scheduling social media posts for the coming months. Did you know that you can pre-schedule your social media posts for the week or month ahead? Some platforms like Facebook allow you to do it right in your account, or you can use a service like Hootsuite to schedule more than one platform at once.
2 – Have you finished a series of work while staying at home this past year? Did you a specific body of work as a result of the pandemic? I’ve noticed that magazines and newspapers are focusing on human interest around activity during these strange times. Why not put together a press release about this work and send it to targeted media outlets.
5 – Think about your website and blog visitors in three categories. First-time visitors, repeat visitors who’ve never purchased from you and repeat visitors who have bought from you in the past. Think about how you can speak to all three groups when putting out content.
6 – Create a collaborative social media giveaway. Join together with several artists to coordinate a giveaway of your work. Each artist can choose one item to promote. Work together to develop a plan on how people will enter and how you will determine the winner. This could be a great way to cross-promote while gaining new followers.
You’ve probably written at least one artist statement. Have you ever written an artist blogging statement? If you haven’t, and you blog for your art business, you need to write one.
What’s an Artist Blogging Statement?
An artist blogging statement is simply a written statement about the purpose of your artist blog. What will your blog do for your business? How will it help you to reach your goals? It’s your guide to staying on track and purposeful with your artist blog.
Do This Before you write your Artist Blogging Statement.
Your artist blog should move you closer to the vision you have outlined for your art business. If you haven’t written out your vision, then I recommend you do this first. Then, once you have outlined where you want to go and the steps you need to take to get there, your blog can support that vision.
More Help Writing Your Artist Blogging Statement
For more information about writing your artist blogging statement, check out this video. Then, if you’d like the free resources I mention in the video, drop me a line at becky@artisan-advantage.com.
Here are some marketing ideas for your Monday morning.
Six Art Marketing Ideas for your Monday Morning
1 – Ask your followers on social media to either vote on or suggest a title for a new piece of art. Generating more comments will increase your exposure.
2 – Holiday marketing campaigns are not just for end of year holidays like Christmas. Use your holiday marketing strategies to market around smaller holidays throughout the year, including times such as Valentine’s Day, Mother’s Day, Father’s day, and more. You can get creative and consider lesser known holidays and observances as well.
4 – If you are a visual artist who focuses on work featuring a specific geographic region, consider a “hyperlocal” strategy. Join your Chamber of Commerce or other local business group. It’s possible to participate in many things virtually these days. Make sure you are a part of the local artist registry. Immerse yourself in your local community.
5 – Are you missing live interaction with current and prospective collectors? Hold an artist talk over Facebook live. Announce a specific date in advance, then prepare a list of frequently asked questions to answer.
6 – Instead of always releasing one work at a time, consider releasing work in a series. Then, be deliberate in how you present the work to generate more interest and income. As a result, creating art with a common theme often encourages repeat purchase.
On February 1st, I’m releasing an Artist Blogging Toolbox. This toolbox is a complete guide to setting up your artist blogging system.
Artist Blogging Toolbox Previews
Join me for two free Toolbox previews, where we’ll talk about aspects of blogging for your art business. These are short presentations with time for questions at the end.
Preview 1: Writing your Artist Blogging Statement
Before building your artist blog, it’s helpful to identify what you want your blog to do for your art business. What goals will it help you to achieve? Learn how writing an artist blogging statement can help set your artist blog up for success.
Learn what to consider when choosing a platform for your blog based website. We will talk about some commonly used artist platforms and which ones might work best for you when blogging for an art business.
This is a fifteen minute overview with time for questions at the end.
Here are some marketing ideas and thoughts for your Monday morning.
Four art marketing ideas for a Monday morning.
Do you make money teaching your craft to others? If so, consider using Pinterest. Educational content is the “bread and butter” of Pinterest.
Please, please, please, do not forget to include your contact information on your website. You might be surprised how often artists overlook this; make it easy to contact you by placing your email at every page’s bottom. Also, provide details on a designated “Contact” page.
Do you have an email sign-up on your website or blog? Make sure you are communicating with your list. I sign up for a lot of artist lists and never hear a word from them.
I love the idea in this blog post by artist Keith Bond on FineArtViews.Consider finding sponsors for a new series of work. Invite a select group of people on your mailing list to participate. Sponsorship entails them paying you a small sum which they can put towards a future creation. Then, give them the first look and opportunity to purchase the new art. Hat tip to
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1 – Spend time creating and scheduling social media posts for the coming months. Did you know that you can pre-schedule your social media posts for the week or month ahead? Some platforms like Facebook allow you to do it right in your account, or you can use a service like Hootsuite to schedule more than one platform at once.
