Artisan Advantage Blog
The Home Stretch
It's December 1st! Make this last month of the year count. Year-end reviews and planning for next year are always a hot topic this time of year, and I encourage you to do that. In addition to a year-end review and planning for the next year, there is one critical...
Join Me for “Finding an Audience for Your Visual Art”
In Build a Dynamic Web Presence, learn the importance of identifying an audience for your visual art business. Figuring out the component can be one of the most challenging pieces of your the marketing puzzle. Attend a new webinar, Finding an Audience for Your Visual...
Are You Ready for the Holidays?
Is your Artist Website Ready for Holiday Sales? Halloween is over, and thoughts have turned to Thanksgiving and Christmas. With news of shortages on the rise, holiday shoppers will reportedly get started earlier than usual this year. So make sure your artist website...
Thank you, Great Lakes Pastel Society!
Thank you to the Great Lakes Pastel Society for having me present Build a Dynamic Web Presence virtually to a group of members this afternoon. Great Lakes Pastel Society includes a couple of hundred members in a dozen states, and they welcome new members at any time...
Your Field of Dreams
Major League Baseball's Field of Dreams game has been talked about a lot lately. I didn't watch, but I've read that it was a rating success. If you've attended Build a Dynamic Web Presence, you might remember my "field of dreams" slide. In the movie, Kevin Costner's...
A Word about Writing
Writing for Your Artist Blog One of the things that artists think about when it comes to blogging is whether or not they are a "good enough" writer to add a blog to their website. So I like to stress during the Build a Dynamic Web Presence webinar how and why to...
“Monday Morning Marketing” Ideas is Moving
Monday Morning Marketing Ideas is a regular blog post series I've posted for several months now, offering marketing tips and ideas for marketing visual art. The tips and thoughts cover a wide variety of ideas. Some may seem a little unorthodox. Others, you might...
Monday Morning Marketing Ideas – July 12, 2021
Here are some marketing ideas for your Monday morning. Seven Art Marketing Ideas 1 - If you offer an email newsletter sign-up on your website, make sure you send a welcome email when new subscribers join your list. Make an impression when they've just joined, and you...
Monday Morning Marketing Ideas – June 28, 2021
Here are some marketing ideas for your Monday morning. Five Art Marketing Ideas 1 - It's never too soon to start your email list—many people who visit a website for the first time never return. It's good when fans subscribe to social media profiles, but that doesn't...
Blogs I ❤: Artist Dorit Brauer’s Dynamic Blog and Website
Dorit Brauer is an award-winning author and artist. I had the pleasure of meeting her in early 2020 when presenting to a local art league. She recently emailed me news of her acceptance into a competitive art exhibition, along with this blog post. It's worth sharing...
Visual Artists! Offer Your Input.
Let's Talk! I'm in the process of putting together a new product, and I would like some input from you. I'm seeking ten visual artists for a short phone or zoom conversation. This call will be for market research only and is not a sales call. A Thank You Gift As a...
Monday Morning Marketing Ideas – June 21, 2021
Here are some marketing ideas for your Monday morning. Four art marketing ideas: 1 - Share your sketchbook images. People love to look at behind-the-scenes work such as this. 2 - Does your community have empty storefronts? Approach your local development agency or...
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