Artisan Advantage Blog
Monday Morning Marketing Ideas – June 14, 2021
Here are some marketing ideas for your Monday morning. Five art marketing ideas. 1 - Want to jump on the TikTok bandwagon? Here is a guide for small businesses. 2 - Prices on your website are a good thing. People may have no idea whether or not they are in your price...
Sometimes You Have to Say “No”
Recently, a venue approached artist Robert Yonke to have a show later this year. It's always exciting when a gallery offers an artist a solo exhibition opportunity, and a first assumption is usually of course. Yet, after reviewing the calendar and his current...
Monday Morning Marketing Ideas – May 24, 2021
Here are some marketing ideas for your Monday morning. Five art marketing ideas. 1 - If you have a live exhibition set up, you can also turn it into a virtual show. Photograph it and then make it available online for people who can't visit in person. 2 - Take...
Artist Blogging 101: All About Your Site Header
When you are ready to build a blog-based website as the center of your art marketing system, it's important to understand all of the parts of your site. Your blog header is a fundamental component of your overall design. What is Your Artist Blog Header? You'll find...
Monday Morning Marketing Ideas – May 17, 2021
Here are some marketing ideas for your Monday morning. This post will be short and sweet this week as I'm currently working on a few posts where we expand on some of the ideas in prior posts in this series! Four Art Marketing Ideas 1 - Create a selfie contest around...
Monday Morning Marketing Ideas – May 10, 2021
Here are some marketing ideas for your Monday Morning. Six Art Marketing Ideas 1 - Digital connections were necessary this year. And they will continue to be important. But, now that things are re-opening, don't forget the value of in-person interaction and find...
Monday Morning Marketing Ideas – May 3, 2021
Here are some marketing ideas for your Monday Morning. Seven Art Marketing Ideas 1 - Set up an art loan program where people can make arrangements to rotate art and refresh their walls for a set monthly fee. 2 - Feature up to ten pieces of work in a collection in an...
What are “Office Hours”?
You may have seen or heard me mention my Office Hours service for artists, and you might be wondering, what does she mean by that? What are Office Hours? Office Hours are consulting sessions divided into two-hour blocks of time that I spend working for and with...
Monday Morning Marketing Ideas – April 26, 2021
Here are some marketing ideas for your Monday morning. Six Art Marketing Ideas 1 - When listing images of your work on e-commerce sites such as Etsy or even your own website, make sure that your lighting and the way you photograph them are consistent. There are apps...
Finding an Audience for Your Artwork
If You're Selling to Everyone, You're Selling to No One. If you've ever worked in sales, you might have heard the adage, "If you're selling to everyone, you're selling to no one." This is true with just about every product, including your art. In Build a Dynamic Web...
Monday Morning Marketing Ideas – April 19, 2021
Here are some marketing ideas for your Monday Morning. Five Art Marketing Ideas 1 - Block out one hour a week for brainstorming ideas to market your art. 2 - If you're holding or exhibiting at a live event, encourage visitors and purchases by announcing in advance...
Blogs I ❤️: Gurney Journey
Blogs I is a series focused on artist blogs worth loving. Gurney Journey is a blog by James Gurney, the creator of the illustrated book series Dinotopia. Why you will this blog. It is consistent with daily posts. That is a huge feat and a personal goal I am far...
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