by Rebecca Sciullo | Nov 9, 2023 | Channels
Streamline Your Email Marketing – Set up A Template for Your Email Newsletter
When it comes to making your art business work, efficiency is key. One effective way to streamline your email marketing efforts is by setting up email templates. These templates save you time and ensure consistency in your branding and messaging. Here’s a step-by-step guide on how to create and set up email templates:
How to Set up a Template to Use in Your Art Businesses’ Email Marketing System
1 – Choose Your Email Marketing Platform
Start by selecting an email marketing platform that suits your needs. Popular options include Mailchimp, Constant Contact, and MailerLite.
2 – Access Template Options
Once logged into your chosen platform, navigate to the email template section. Most offer a variety of pre-designed templates or a blank canvas to start from scratch.
3 – Design Your Template
Customize your template to match your art style and aesthetics. Add your logo or name, choose a color scheme, and choose fonts that align with your brand identity. Make sure that your template is mobile-responsive for an easy user experience.
4 – Content Blocks
Divide your template into content blocks. Standard blocks include headers, subheadings, text, images, buttons, and footers. Arrange these blocks to create an appealing and coherent layout.
5 – Placeholder Text and Images
Use placeholder text and images to make it easier to swap in actual content for each email. This process saves time when creating new campaigns.
6 – Personalization
Many email marketing platforms let you personalize emails with recipient names or other dynamic content. Incorporate these elements into your template for a more engaging user experience.
7 – Testing
Before saving your template, test it to ensure everything looks and functions as intended across different devices and email clients.
8 – Save and Use
Once you’re satisfied with your template, save it for future use. The next time you create an email campaign, select your template as a starting point and you’ll be well on your way to crafting professional, on-brand emails in no time.
Incorporating email templates into your email marketing strategy is a smart move that will save you time, maintain consistency and enhance the overall impact of your email campaigns. So, set up those templates to keep your art marketing emails flowing.
Want to. Learn More?
Next week, I’ll post about design tips for your email newsletter.
Would you like more information to help with your art business AND invitations to free art marketing events? Join my weekly email newsletter here.
by Rebecca Sciullo | Nov 3, 2023 | Artist Websites, Your Hub
Choosing the Right Home Page for Your Website
Your website’s home page is like the front door to your online presence, and making a great first impression is important. If you’ve attended any of my art marketing programs, you know that I always encourage artists to add a blog page to their website. If you have a blog page on your site, you need to decide if it will serve as your home page or if you will use a static welcome page. For example, artist Robert Yonke uses his blog page as the home page on the WordPress.com platform. Or, using the same platform, artist Carolyn Haas has chosen a static page as her home page and her blog is found on “The Stories” page.
There’s no one-size-fits-all answer when deciding between a static page or a blog page for your website’s home page. It depends on your goals, content strategy, and audience. Let’s explore the advantages of both options:
Benefits of a Static Page as Your Home Page
Clear Brand Identity
A static home page can prominently display who you are as an artist and what you offer. It’s ideal for an artist looking to establish a strong online presence.
Focused Call to Action (CTA)
You can direct visitors’ attention to a single, prominent call-to-action (CTA). CTAs might include signing up for a newsletter, attending an event, or contacting you.
Timeless Content
A static page can offer content that doesn’t require frequent updates, making it a good choice for information that doesn’t change frequently.
Benefits of a Blog Page as Your Home Page
Fresh Content
A blog page showcases your website’s latest content, including new work, demonstrating that you are an active artist. And it also shows that your website is updated frequently, which can improve search engine rankings.
Engagement
Your blog offers an opportunity for interaction with your audience through comments and social sharing, fostering a sense of community.
Demonstrate Experience and Credibility
By showcasing new work, news, accolades, and projects, a blog helps to build credibility over time, which can grow your audience base and open up opportunities.
The Good News
The good news is that most website platforms allow you to switch between different page types easily.
Choosing between a static or blog page as your home page hinges on your website’s purpose. A static page may be the way to go if you prioritize a static, clear brand message and a focused CTA. However, a blog page is the better choice if you want to engage your audience with fresh content and build credibility regularly. Consider your goals, audience, and content strategy to determine which option aligns best with your website’s purpose and mission. If your strategy changes, you can always switch your home page.
Would you like more information to help with your art business AND invitations to free art marketing events? Join my weekly email newsletter here.
This post contains affiliate links which means I receive a small commission if you make a purchase using the link. For more information, see my full terms here.
by Rebecca Sciullo | Nov 1, 2023 | Planning, Resources
Reviewing the Full Focus Planner by Michael Hyatt
It’s November 1st, so it is time to sit down and make my monthly 40-day plan. One tool that plays a big part in this plan is my Full Focus Planner by Michael Hyatt.
In the saturated world of productivity tools and planners, finding the right one to suit your needs can be overwhelming. I’ve tried everything from online tools to printed material. Over the years, some of the tools I’ve used have come and gone, but the one consistent product that keeps me on track is this planner—a comprehensive, goal-oriented planner designed to help you make the most of your time and achieve your goals.
While I use Google for my online calendar and Notion to keep my projects on track, the Full Focus Planner is my big-picture tool for planning my year, month, weeks, and days.
This post contains affiliate links which means I receive a small commission if you make a purchase using the link. For more information, see my full terms here.
Here’s a closer look at what makes this planner stand out.
Goal-Centered Approach
The Full Focus Planner is built around a goal-oriented framework, encouraging me to set clear objectives and break them down into manageable tasks. This focus on goal achievement is a standout feature.
Daily Rituals
The planner uses daily rituals to enhance productivity and mindfulness. Coaxing me into these daily rituals over time has promoted a balanced work-life dynamic. Daily rituals include one in the morning to set priorities and one in the evening for reflection and planning.
Quarterly Goal Setting
With the Full Focus Planner, you set and revisit your goals every quarter. This approach keeps you agile and adaptable, allowing you to adjust over time.
Built-in Time Blocking
Time blocking is seamlessly integrated into the planner, helping you allocate your time effectively and ensuring you stay on track throughout the day.
If you seek a tool to help you set, track, and achieve your goals with intention and accountability, Michael Hyatt’s Full Focus Planner is a great choice.
Get Your Planning Together for 2024 with this Guide
Would you like to put together a 12-month plan for your art business. Consider my Digital Guide to help you make your plan.
by Rebecca Sciullo | Oct 24, 2023 | Events, Learning
A Two-Part Program for Visual Artists: Art Business Planning for 2024
This program has ended, but check out this E-Guide which takes you through the material from the program.
Get help with your 2024 Planning.
I just released a self-paced eGuide for creating a 12-month art business action plan, based on this program. This Guide consists of a PDF and video recordings and covers SMART goal setting.
Learn more about the Guide here.
As we approach the end of yet another year, it’s the perfect time for you to reflect on your creative and business journey in 2023 and prepare for opportunities in 2024. To support you in this effort, I’m presenting a two-part program – Charting Your Art Business Progress: A Year-End Review and 2024 Business Planning.
A Program for All Visual Artists
This program is open to artists of all backgrounds and experience levels. Whether you’re an established artist or just starting your art business, reflection and planning are essential for growth and business success.
Define your path and set the stage for a prosperous 2024.
Program Details
The program consists of two sessions: Session One on November 14, 2023, and Session Two on December 5, 2023. Each session includes a presentation followed by time for questions.
You can attend live via ZOOM or receive a recording of each event if you cannot join us in real-time.
Session One – Do a Year-End Review for Your Art Business
Date: November 14, 2023
Time: 1:00 PM – 2:30 PM (EST)
In the first session, we will walk through how to do a comprehensive year-end review of your art business. It’s the perfect opportunity to take stock of your accomplishments and challenges in 2023
Session Two – Art Business Planning for 2024
Date: December 5, 2023
Time: 1:00 PM – 2:30 PM (EST)
In the second session, we’ll focus on turning your reflections and goals into a concrete plan for 2024.
Define your path as an artist and set the stage for a prosperous 2024.
This “Charting Your Art Progress” program offers a valuable opportunity for artists of all levels to reflect, plan, and prosper in 2024. Join Artisan Advantage for the two insightful sessions and set the stage for a successful year ahead.
Get Your E-Guide and Make Your Plan
I just released a self-paced eGuide for creating a 12-month art business action plan, based on this program. This Guide consists of a PDF and video recordings and covers SMART goal setting.
by Rebecca Sciullo | Oct 2, 2023 | Events, Learning
Are you an artist looking for practical strategies to sell your artwork?
In this program, artists will learn how to design practical strategies and specific actions to take to sell their unique body of work.
In Class One, you will learn how to develop a strategic plan by understanding market dynamics and your target audience. This foundation will pave the way for your art business to grow.
Class Two takes you beyond strategy, teaching you the tactics necessary for success. You’ll explore various marketing channels, from online platforms to social media, and discover how to use them effectively to meet your business goals.
Last but not least, in Class Three, we focus on sustaining your strategy for the long term. Learn the secrets of nurturing collector relationships, expanding your network, and exploring alternative revenue streams.
Carroll County members enjoy an exclusive 10% discount with the promo code MEMBER.
