Everything Starts with A Vision
My daughter came home from her youth group meeting recently with this vision board a few weeks ago. I’m not down with getting a cat, but otherwise, I love it! It got me to thinking about how your business vision should influence your art blogging plan.
Do you have a vision for your art business?
One of the first things you should do if you are serious about starting an art business is to map out a vision. Things you can as yourself include the following:
Where do you see yourself in five years with this business?
Who is purchasing your work?
Where is it being sold?
What kind of projects do you undertake?
The questions and answers that contribute to your vision will be unique to you. When building a blog based website, it’s also important to have your business vision in mind.
How Your Vision Impacts Your Blog
Just like your business, you have to have an end goal in mind for your blog. There are many different things you can do with your blog. You can focus on a niche, post instructional videos, or blog about the inspiration for your work. Your vision will help you to understand what kind of content to publish. It will direct the type of information that you offer to your visitors. Be mindful of your vision as you put your blogging system into place.
Things to Consider
Use your business vision to guide the steps you take in the following areas:
Content
What kind of content will you publish on your blog? New work is an obvious choice, but what about work in progress or behind the scenes shots and explanations?
Audience
Who do you anticipate will purchase your work? How can you craft your blog to appeal to this audience? Where will you share your blog to find this audience?
Income
Is there a way that you can earn income directly from your blog based website? Can you provide a way for people to purchase originals right from your site? Is it easy to get in touch with you to request a commission? If offering workshops, can they register directly on your site? Have a clear idea of how you will make money with your art business, and then set your blog up to facilitate the sales.
Consider an Artist Blogging Statement
You probably have an artist statement. Consider the same principles, and put together a blogging statement. You don’t have to publish it, but use it to remind yourself why you are going to the effort of publishing a blog about your art. Like your artist statement, it helps put together a written outline that defines who you are, what you do, and what you want to share with your audience.
Use your blog vision to stay on track with your blog to meet your overall business goals.
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