by Becky Sciullo | Jan 20, 2021 | Learning
On February 1st, I’m releasing an Artist Blogging Toolbox. This toolbox is a complete guide to setting up your artist blogging system.
Artist Blogging Toolbox Previews
Join me for two free Toolbox previews, where we’ll talk about aspects of blogging for your art business. These are short presentations with time for questions at the end.
Preview 1: Writing your Artist Blogging Statement
Before building your artist blog, it’s helpful to identify what you want your blog to do for your art business. What goals will it help you to achieve? Learn how writing an artist blogging statement can help set your artist blog up for success.
Register here:
Write your Artist Blogging Statement
Friday, January 22, 2021
12:00 – 12:30 pm
Preview 2: Artist Blogging Platforms
Learn what to consider when choosing a platform for your blog based website. We will talk about some commonly used artist platforms and which ones might work best for you when blogging for an art business.
This is a fifteen minute overview with time for questions at the end.
Register here:
Artist Blogging Platforms
Wednesday, January 27, 2021
12:00 – 12:30 pm
I hope to see you at one of these live events!
by Becky Sciullo | Jan 18, 2021 | Learning
Here are some marketing ideas and thoughts for your Monday morning.
Four art marketing ideas for a Monday morning.
Do you make money teaching your craft to others? If so, consider using Pinterest. Educational content is the “bread and butter” of Pinterest.
Please, please, please, do not forget to include your contact information on your website. You might be surprised how often artists overlook this; make it easy to contact you by placing your email at every page’s bottom. Also, provide details on a designated “Contact” page.
Do you have an email sign-up on your website or blog? Make sure you are communicating with your list. I sign up for a lot of artist lists and never hear a word from them.
I love the idea in this blog post by artist Keith Bond on FineArtViews. Consider finding sponsors for a new series of work. Invite a select group of people on your mailing list to participate. Sponsorship entails them paying you a small sum which they can put towards a future creation. Then, give them the first look and opportunity to purchase the new art. Hat tip to
Get More Art Marketing Help
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by Becky Sciullo | Jan 16, 2021 | Audience
Find Your Blog Audience with Google Alerts
Google Alerts allows you to consistently monitor the web for specific topics. If you have a Google account, you can go to Google Alerts and list terms and phrases you would like to search. It’s easy to use. You enter a word or phrase, and Google then alerts you when it finds new mentions on the web.
Here are some examples of how you could use Google Alerts to find your audience.
Working in a niche
Are you creating work that speaks to a particular niche? When growing the Bluegrass Painter Blog audience, I had Google Alerts set for keywords and phrases such as bluegrass music, bluegrass art, bluegrass festivals, and more.
Find An Audience for Your Workshop
If you are a teaching artist, you could set up an alert for different types of workshops. This helps you to find groups and organizations that might be a place you can teach. You will also discover forums and publications where you can connect with potential students.
Find an Audience in Your Region
If you are looking to grow your following within a specific region, never miss another opportunity to show your work. Set up google alerts for art-related events in that region. For example, if you are an artist looking to grow in the Pittsburgh area, set up Google Alerts for phrases such as Pittsburgh Artist, Western Pennsylvania Art or Pittsburgh Art. Search related terms to alert you to an event or opportunity in the region you are interested in growing and meeting interested collectors.
This is what the Google Alert will look like:
What are People Saying about Your Work?
You can also monitor the web for mentions of your name. You might be surprised where your name pops us. Don’t miss out on positive press!
Alternative to Google Alerts
If you don’t have and don’t want a Google Account, try Social Searcher, as an alternative.
One Step in Finding Your Audience
Finding and growing your audience is an ongoing process. Web-monitoring is one way to start getting ideas about where you can find your audience. Once you identify this audience, you will want to work on connecting with and nurturing it.
We will talk more later about how you connect with and nurture this audience, but for now, start getting some google alerts and see if you come across anything interesting.
If you like posts like this, I hope you will sign up for my email newsletter for artists about blogging and maintaining a web presence.
by Becky Sciullo | Jan 14, 2021 | Artist Blogging 101, Events
Free Presentation! Use Blogging to Build Your Art Business
Join me for Blogging for a Visual Art Business on January 16, 2021.
Start the new year off right. Attend this free presentation about how to use blogging to create an effective marketing system for your visual art.
This presentation uses my personal experience and real-life examples to outline a system any visual artist can use. The information is relevant for many popular web platforms such as WordPress, Weebly, Squarespace, or FASO. Learn how to consistently share work with an audience across various marketing channels such as social media and email marketing using an easy to use blogging platform as the driver for your business.
My goal is for you to gain a new enthusiasm for building a web presence, whether you are starting from scratch or improving upon an existing website. Blogging to Build an Art Business offers advice for starting and maintaining this system in a manageable way.
Reserve your spot at the link below.
Blogging for a Visual Art Business
January 16, 2021
10:00 am EST
by Becky Sciullo | Jan 11, 2021 | Learning
Here are some marketing ideas for your Monday Morning.
Seven Art Marketing Ideas
1 – Keep track of marketing ideas. Do they pop into your head? Have a sound system for keeping track, so you don’t lose those moments of inspiration. A dedicated notebook or folder will help you follow through and ensure they don’t get lost.
2 – Build a profile for your art business on ALL major social media networks. Then, link back to your website from each of these profiles. You can decide which profiles you want to build, but maintaining a solid profile at a minimum will ensure that people find you no matter where they look. Use a consistent user name and image across all platforms.
3 – Valentine’s Day is coming soon. Can your art inspire a gift for someone? Gift guides for Valentine’s Day too? You can use the same marketing strategy that you did for the past holiday season.
4 – Ornaments may no longer be on your mind but think about creating one with your art for the 2021 holiday season. I LOVE to purchase ornaments from artists. Your fans will love a new way to appreciate your work and they can be easy to ship. My favorite ornament purchase this year was this one from Audra Azoury. If you’re from Pittsburgh, you’ll get it! She does a fantastic job of marketing these ornaments.
5 – Feature a “piece of the month” in your email newsletter, social media and blog. Every month, share your favorite work completed that month with your followers. If you give it extra attention, it will get extra attention!
6 – Social media platforms allow you to have shopping features that make it easier for followers to shop directly on your profile. Consider using them if you aren’t already.
7 – Create a group on Facebook where you are the teacher or facilitator.
Get More Art Marketing Help
Would you like weekly updates with information like this to help your art business? Sign up for my mailing list here.
If you’re signed up for my email newsletter and NOT receiving my weekly updates, please check your spam folder.
