by Becky Sciullo | Jul 19, 2021 | Learning
Monday Morning Marketing Ideas is a regular blog post series I’ve posted for several months now, offering marketing tips and ideas for marketing visual art.
The tips and thoughts cover a wide variety of ideas. Some may seem a little unorthodox. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week.
This content is moving to my weekly email newsletter, which you can join here.
This blog page will still offer more in-depth posts related to building your web presence, marketing, and blogging for a visual art business.
by Becky Sciullo | Jul 12, 2021 | Artist Websites, Resources, Social Media
Here are some marketing ideas for your Monday morning.
Seven Art Marketing Ideas
1 – If you offer an email newsletter sign-up on your website, make sure you send a welcome email when new subscribers join your list. Make an impression when they’ve just joined, and you and your work are top of mind.
2 – Consider Instagram live for artist talks, Q&A sessions, and other interactions with your fans.
3 – With all this marketing, don’t forget about your portfolio. A focused, organized, and up-to-date portfolio prepares you to present your work whenever asked. I love Artwork Archive for this purpose.
4 – Identify buying patterns with your customer base and organize your marketing efforts around these patterns.
5 – Are you looking for a way to create graphics or marketing materials with your art? Try Canva! I have zero graphic design skills and find it very easy to use:)
6 – Use these visual content marketing trends to your advantage.
7 – Finally, if you want to get started with email marketing, here is a great round-up of the top free services.
Learn More
Monday Morning Marketing Ideas is a regular blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.
For even more ideas and information, join my weekly newsletter here.
by Becky Sciullo | Jun 28, 2021 | Artist Websites, Resources, Tools
Here are some marketing ideas for your Monday morning.
Five Art Marketing Ideas
1 – It’s never too soon to start your email list—many people who visit a website for the first time never return. It’s good when fans subscribe to social media profiles, but that doesn’t guarantee that they will see all of your content. One way to keep people coming back and ensure they don’t miss content is by asking them to subscribe to your blog or an email newsletter.
2 – Make sure your website is mobile-friendly using a tool like this.
3 – Make it easy for people to purchase from you. You can do this by having clear information on your website, such as a call to action or easy-to-find purchase buttons in your gallery. It also helps to have a dedicated page explaining how to purchase work.
4 – Print out your work as stickers using a service such as Sticker App. You could include them as thank-you for artwork purchases or offer them as a fun, low-cost item when displaying your work for sale.
5 – If you offer limited edition prints, rather than providing them as afterthoughts to your original work, give them the attention they deserve. Announce the release of each new edition through your email newsletter, blog, and social media.
Learn More
Monday Morning Marketing Ideas is a regular blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.
For even more ideas and information, join my weekly newsletter here.
by Becky Sciullo | Jun 25, 2021 | Artist Websites, Blogging
Dorit Brauer is an award-winning author and artist. I had the pleasure of meeting her in early 2020 when presenting to a local art league. She recently emailed me news of her acceptance into a competitive art exhibition, along with this blog post. It’s worth sharing as a great example of how to blog about an event.
Sharing Her Story
Blogging is a great way to give followers a glimpse into your world, whether behind the scenes in your studio or sharing events such as Dorit does in this post. Some points to note:
1 – She provides background information about the show and the significance of being chosen for it.
2 – She offers good visuals in the way of images and video.
3 – The video allows people who can’t attend in person to get a view of the exhibit and the perspective of her art within the show. Also there is a fun twist encouraging viewers to take a close look at her work.
4 – She makes good use of hyperlinks, linking to the venue, the Hoyt Art Center, should readers want to visit, within the post and also provides links to related blog posts.
And, finally – a shameless plug – Dorit found this opportunity by reading my email newsletter🙂 (If you’re not already getting it, I’d love for you to join here).
A Dynamic Website
Please spend a few minutes on Dorit’s website, and learn that she is an energetic artist living out her creativity every day. Her site is a perfect example of a “dynamic website”!
Thank you, Dorit, for sharing your work and inspiration with the world!
by Becky Sciullo | Jun 22, 2021 | Resources
Let’s Talk!
I’m in the process of putting together a new product, and I would like some input from you. I’m seeking ten visual artists for a short phone or zoom conversation. This call will be for market research only and is not a sales call.
A Thank You Gift
As a thank you, participating artists will receive a free copy of the new product, which will be available in August.
If you’re interested in participating, let me know by sending me an email at becky@artisan-advantage.com.
Photo by Quino Al on Unsplash
