by Becky Sciullo | May 17, 2021 | Learning
Here are some marketing ideas for your Monday morning. This post will be short and sweet this week as I’m currently working on a few posts where we expand on some of the ideas in prior posts in this series!
Four Art Marketing Ideas
1 – Create a selfie contest around your art. It could be a selfie of your customers next to a piece of your art, wearing your art, or using your functional art.
2 – Do you have a live event scheduled? Even though things are opening up, don’t drop the virtual component. Why miss out on all of the people who can’t attend for one reason or another. People are used to attending virtual events, and I believe they will continue to do so when they can’t go live.
3 – I talked to an artist who has been part of a successful exhibition at a car dealership. People tend to wait around for things at car dealers, so why not provide some art for them to enjoy? If you have a relationship or can connect with one, an upscale dealer may be a perfect place to exhibit your work.
4 – Use discounts for free pickup for local customers, which can also encourage a visit to your studio and additional purchases.
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Monday Morning Marketing Ideas is a weekly blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.
For even more ideas and information, join my weekly newsletter here.
by Becky Sciullo | May 10, 2021 | Learning
Here are some marketing ideas for your Monday Morning.
Six Art Marketing Ideas
1 – Digital connections were necessary this year. And they will continue to be important. But, now that things are re-opening, don’t forget the value of in-person interaction and find opportunities for personal connections if possible.
2 – When presenting work online, include photos that show the scale of your work. I like Artwork Archive for a portfolio, where you can offer multiple images of each piece of art.
3 – Get a bigger bang for your buck in your social media profiles with a link in bio page.
4 – While you’re at it, give your social media profiles a good spring cleaning. Make sure all of your contact information is up to date. Add upcoming events and update sold art. Update anything new about your business.
5 – If you’re not already using email marketing, start now.
6 – When using Pinterest, separate your work into dedicated boards—segmenting your art by subject matter, medium, or other categories. Well categorized boards make it easier to navigate your boards and find your work.
Learn More
Monday Morning Marketing Ideas is a weekly blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.
For even more ideas and information, join my weekly newsletter here.
by Becky Sciullo | May 3, 2021 | Artist Websites, Blogging, Learning, Social Media, Tools
Here are some marketing ideas for your Monday Morning.
Seven Art Marketing Ideas
1 – Set up an art loan program where people can make arrangements to rotate art and refresh their walls for a set monthly fee.
2 – Feature up to ten pieces of work in a collection in an Instagram carousel post.
3 – We spring clean our homes. Why not spring clean your business, ultimately making you more effective at marketing and selling your work. Step back and take care of some of those things that may have become cluttered or that you don’t deal with very often.
4 – Take your audience behind the scenes by sharing an insight into your process. Still images are great, but short videos are even better.
5 – Invite followers and readers to “ask me anything”. It’s an engaging way to open up a conversation with them and get insight into what your audience wants to hear from you.
6 – Use a mind-mapping tool like Mindmeister to help brainstorm ideas for anything from blog post ideas to finding an audience.
7 – A downside of Instagram is the inability to share links other than in your bio. Here is an excellent idea on how to get more out of that one link.
Learn More
Monday Morning Marketing Ideas is a weekly blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.
For even more ideas and information, join my weekly newsletter here.
by Becky Sciullo | Apr 28, 2021 | Consultations, Learning, Resources
You may have seen or heard me mention my Office Hours service for artists, and you might be wondering, what does she mean by that?
What are Office Hours?
Office Hours are consulting sessions divided into two-hour blocks of time that I spend working for and with artists who hire me to help them with their business. I have found that organizing these units this way works well from both a time and payment standpoint. Suppose you want to build out a complete marketing system for your art business. In that case, I recommend that you consider the Artisan Advantage Interactive Toolbox, which includes one-on-one consulting time. But, if you are looking for more targeted help in one specific area, Office Hours might be your best option.
How Do Office Hours Work?
The first thing you do is to purchase the block of time here. A confirmation page then provides a short form that tells me about your work and your business. Once I receive and review this form, we will set up a short fifteen to twenty-minute Zoom call to set goals for our time working together. As each artist may have different goals, we will also develop a course of action for the Office Hours block. Some of the time may be allotted to me putting a plan together for you and then coming back together or working together the entire two-hour time. It will just depend upon your situation.
Here are some examples of what an Office Hours block can accomplish.
Review your current website and determine updates and changes that you can make to strengthen your web presence.
Help you get your artist blog started with a content plan.
Help you figure out who is your target audience and where to find them.
Work on a publicity strategy.
These are just a few examples, and it ultimately depends upon your individual business needs. If you have an idea or questions about Office Hours, get in touch at becky@artisan-advantage.com.
How to Purchase Office Hours
A block currently costs $150 for two hours. The two-hour time does not include our initial fifteen-minute Zoom introduction.
Effective June 1st, Office Hours will increase to $200 per two-hour block. Purchase before June 1st to lock in the price of $150.
More Information
If you’re not ready for Office Hours but would like to stay posted with free information to help your art business, please join my email newsletter here.
Photo by Scott Graham on Unsplash
by Becky Sciullo | Apr 26, 2021 | Artist Websites, Learning, Resources, Tools
Here are some marketing ideas for your Monday morning.
Six Art Marketing Ideas
1 – When listing images of your work on e-commerce sites such as Etsy or even your own website, make sure that your lighting and the way you photograph them are consistent. There are apps such as Vsco to help you with this.
2 – If you are actively seeking commission work, dedicate a page on your website for these projects. Include terms of working with you and images and stories about commission work that you have done in the past with testimonials.
3 – Sometimes people get home and a piece doesn’t work in the space they thought it would. Let your clients know that if they change their minds about a purchase, they can return the artwork for a full refund minus the cost of shipping and handling. Robert Yonke offers this for his work. In the history of working with him, we’ve had two return art. In both cases, they exchanged the work rather than asking for a refund. As a result, people may be more comfortable making a large purchase, knowing that if they get it home and have a change of heart, they can return it.
4 – Be familiar with the places you can market your art in your region. What spaces exist for you to show and sell your art? The spaces can include public spaces like museums and libraries, commercial galleries, and other businesses that feature artists. Keep track of these places and ones that might be a fit for your work. Meet the people who run them. Then, stay in touch so that you stay on top of opportunities that might be a fit for your work.
5 – Don’t forget to use tagging in your marketing. Tags are the search keywords that people use to find your art. You can tag your work in many places, including social media, your blog, and e-commerce sites. Tagging your work helps bring it to the top of search results on the platforms you are using and search engines.
6 – Are you stuck? Sometimes, taking a break from marketing isn’t a bad thing either. Consider a creativity vacation.
Learn More
Monday Morning Marketing Ideas is a weekly blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.
For even more ideas and information, join my weekly newsletter here.
