by Becky Sciullo | Apr 7, 2021 | Artist Websites, Learning
A few weeks ago, I asked you to commit to art marketing and building a web presence for fifteen minutes every day. If you need ideas on how to spend this time, here are fifteen specific things that you could do during those fifteen-minute time blocks.
Fifteen Things an Artist Can do Consistently To Build a Web Presence
1 – Brainstorm ideas for future blog posts.
2 – Work on rough outlines and edits for blog posts.
3 – Check in on your social media accounts and interact with followers.
4 – Add links and drop images into your blog posts.
5 – Make a list of keywords for your blog posts.
6 – Publish a blog post and share it on all of your social media platforms.
7 – Review your online gallery and make sure that all of your work is up to date.
8 – Organize information for your email newsletter.
9 – Work on a rough draft of your email newsletter.
10 – Optimize and drop images and links into your email newsletter.
11 – Do a final edit and send your email newsletter out.
12 – Brainstorm ideas for press releases.
13 – Start creating a list of potential media contacts for your press release.
14 – Write your press release.
15 – Send your press release out to relevant media contacts.
This list is just a snapshot of different tasks you can work on in fifteen minutes a day. It is not comprehensive, and you will undoubtedly have ideas about moving things forward that are unique to your business.
You need a system.
Of course, you can’t do all fifteen every day. The key is to have a system that allows you to work progressively through these tasks as appropriate to meet your business goals. One way I like to explain how an efficient art marketing system can work is to use the analogy of a wheel.
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by Becky Sciullo | Apr 5, 2021 | Artist Blogging 101, Artist Websites, Learning, Social Media
Here are some marketing ideas for your Monday morning.
Five Art Marketing Ideas
1 – When strategizing about press releases – consider your college alumni magazine. Whether or not you went to the school for a fine arts degree, the information is still newsworthy, and your life experience has informed your work.
2 – Claim your social media handle before you start posting on the platform. Here is how and why to do this.
3 – If you’re getting ready to open your studio, you should read this from Artists Network.
4 – Authority is something that may cause someone to purchase your work over that of another artist. Build your authority by making sure you don’t leave out important information on your website. Authority building information includes:
- Your education.
- Any awards you’ve received.
- Classes you’ve taught.
- Exhibitions that you’ve won.ar
Don’t worry if you are starting out and don’t have much to add to the list. Blogging regularly about your practice is another way to garner authority.
5 – Yes, artists are on TikTok. If you want to jump in, go here.
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by Becky Sciullo | Mar 29, 2021 | Learning, Planning, Social Media
Here are some marketing ideas for your Monday morning.
Seven Art Marketing Ideas
1 – Consider an off-holiday flash sale for your work. Flash sales work great for impulse buys and to increase sales during slower times of the year. Choose a short time period, announce your flash sale on your site, and then through marketing channels such as your email list. You can select a specific body of work and even target a select group of clients for the sale. I ran a flash sale for Robert Yonke a few years ago, and we were able to sell some work that had previously not attracted much interest. Don’t sell inferior work that is not up to your usual quality, but instead, offer older work that you’d like to find a home for or a special series created just for the flash sale. If you don’t like the term flash sale, call it a limited-time-only sale.
2 – When strategizing about media outlets to send press releases, consider publications produced by vendors you use. Do you only use a particular company for a unique tool or material? Do they have a blog or email newsletter? Pitch them for a feature story about you and your work.
3 – Gain exposure for your work by submitting an article for consideration to art magazine websites like Ladder and Key.
4 – People are searching for local businesses. Build out your Google Business profile.
5 – It’s almost April 1st and the start of a new quarter. When planning for your business, I like to use rolling quarters—no better time to start than now.
6 – If you use Instagram to market your art, make your account public so users can see your profile and content.
7 – When using Facebook to promote your art, set up a separate business page from your personal profile. Then, claim or create a recognizable URL, like www.facebook.com/artisanadvantage, rather than the randomly assigned numbers Facebook will assign you.
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by Becky Sciullo | Mar 22, 2021 | Artist Websites, Social Media
Here are some marketing ideas for your Monday morning.
Five Art Marketing Ideas
1 – When creating a website, only include pages that are relevant to your art business. Just because another artist is using or listing a gallery page, don’t feel compelled to have one if you don’t show work in galleries (it’s okay!) I notice when artists are using web platforms specifically built for artists, this sometimes happens.
2 – Your website footer is an excellent place to add a copyright information.
3 – Stage your art – including three-dimensional art! Someone forwarded me a beautiful email newsletter from artist Francis DeFabo where she stages her pottery beautifully.
4 – Please give me more than a name, size and price! Make sure you are providing context to your artwork. This means you include things like the inspiration behind your art and how you create it. You can focus on anything relevant to that particular piece of art.
5 – Use carousel posts on Instagram to features collections or work in a series.
by Becky Sciullo | Mar 18, 2021 | Artist Blogging 101
Once you build a blog-based website built, you need to develop a content strategy. The more frequent and relevant content you provide makes your blog a vital dynamic hub for your art business.
By putting a little thought and upfront planning into this process, you can set a system in place that provides you with a steady stream of content. This new blog post series, Artist Blogging Ideas, will feature specific ideas and examples of blog content artists can use to build their blog.
Blogging Around a Holiday
This first post is going to focus on blogging around a holiday. When planning content for your artist blog, don’t forget to plan some around the holidays. You might not hit every holiday, but consider which ones might make sense for your work. The big end-of-year holidays are obviously blog-worthy. You will want to share ideas with people interested in gifting your art, special sales, or holiday events where you are participating. But, there are more holidays to than the “big ones” to consider.
Inside Look at the St. Patrick’s Day Post
Don’t Overlook Other Holidays and Observances
In the case of Robert Yonke Art, we recently created a blog post for St. Patrick’s Day. Robert has a collection of work based on travel through Ireland, so it’s not a stretch to feature this art at this time of the year. Last year, he wrote a series called A Tour of Ireland. This most current post features work that he did not include in the series last year. It’s relevant to the holiday, and brings attention once again to this collection.
Notes on this post.
It is relevant to his art collection based upon travels to Ireland.
The featured art is not new. Some of Robert’s other collections have almost sold out, but this one still has a good amount available for sale. You can always reference work done in the past.
It’s not all about the art. If you notice in the series from last year, there were recommendations to some businesses and places in Ireland.
Notice it references and links back to the original series on Ireland from last year, in case a reader missed it.
Why this post?
Last year’s series of posts on this subject resulted in selling one original piece of art and several prints. Interestingly, the client was initially interested in a piece from the Ireland art but then purchased work from a different collection. But, a sale is a sale, and this is how it works sometimes.
Tips for writing a holiday post.
Keep it authentic. Make sure your post connects to the holiday in some way. Sure, you can put up a “Happy New Year” post, but it’s better if you can relate your work or topic directly to the holiday.
Plan ahead. I like to map content out with a content calendar a year in advance and then revisit every quarter.
Use a resource like this list of holidays and observances to help come up with ideas.
Share Your Ideas
Do you have a blog post that is written around a holiday that you could share? Or, another great idea for an artist blog topic? Drop me a line at becky@artisan-advantage.com.
Would you like a list of ideas for your artist blog? Sign up for my email newsletter here and I’ll send one to you as a thank-you!
