by Becky Sciullo | Mar 15, 2021 | Learning, Productivity, Resources, Social Media
Here are some marketing ideas for your Monday morning.
Six Art Marketing Ideas
1 – When crafting your PR strategy, don’t overlook radio stations, particularly your local public stations like this one in my hometown. Many times they interview visual artists. And, the stations have websites where they will be able to share images of your work and the recording.
2 – If you have a strong presence on Etsy or another e-commerce site, edit your Facebook header button for followers to take action by creating a “Shop” button that goes directly to your online store.
3 – If you’re new to Etsy, you will not have any feedback or testimonials, which can put some buyers off. Work on nurturing testimonials to build credibility so people will trust purchasing from you. If friends and family typically purchase directly from you, ask them to make their next purchase through the platform so they can leave reviews for you. Or, start with a product at a lower price point so buyers can take a chance on you, allowing an opportunity for your to build their trust.
4 – Interior designers are always on the lookout for on-trend artwork, and if you have it, you can make multiple sales by targeting this group. Be proactive. Connect with interior designers in your local market and send them a message. Don’t spam them or try to sell right off the bat. Just make a connection. You will get rejections and not everyone will respond. Don’t take it personally; stick with it. Eventually you should find one who clicks with your work.
5 – Are you frustrated that you don’t have enough time in your day for marketing? Take time to evaluate how you spend your time. You can do this by keeping a simple list of what you do every day. After a week or two, see if you can identify activities that you can streamline or eliminate to open up time in your schedule.
6 – Whenever a magazine or other publication features your work, make sure you are referencing and linking back, giving props to that media outlet through tagging on social media or sharing their site on your blog.
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by Becky Sciullo | Mar 8, 2021 | Artist Websites, Learning
Here are some marketing ideas for your Monday morning.
Four Art Marketing Ideas
1 – Check those links. It happens to the best of us. You don’t want a broken link on your website or, even worse, on an external site featuring your work. Anytime you are getting significant press or exposure, please double-check those links!
2 – Are you great at streaming your demos or workshops? Don’t just keep them to yourself—partner with a company that you use for art supplies. Offer to do free live demos for them on their social media pages. You could instantly gain hundreds of new followers.
3 – If you are looking to build a following for workshops, consider the Instructables platform.
4 – Ask your social media followers to share and tag a picture of themselves with your work or product on social media. Then, include everyone who shares into a monthly giveaway: the more shares, the better.
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by Becky Sciullo | Mar 4, 2021 | Artist Blogging 101, Blogging, Tools
Many artists understand that maintaining a consistent web presence could help with sales, but feel they don’t have time for a blog. They’d rather be creating. And, I get that!
Fifteen minutes a day to a web presence.
What if I told you that you could invest fifteen minutes a day in your web presence to see results? In Blogging for a Visual Art Business, I explain that if you get into a consistent habit of writing and working on your blog, you can maintain a system that eventually can take as little as fifteen minutes of your time every day.
This article by Michael Hyatt explains this concept well. Little bits of progress consistently over time will reap the rewards in the long run.
Invest in your art business.
I’m not going to lie, though. You will need to invest some time on the front end. But, after you build your system, you will be able to maintain your online presence in fifteen minutes a day.
Daily is better than monthly.
Working on your system every day keeps you fresh. It helps you to build momentum. It’s easier than sitting down once a month to update things.
Four Necessary Ingredients
If you are serious about starting and maintaining a blog that will drive your art marketing forward, consider the Artist Blogging Toolbox. This program has all four of the necessary ingredients outlined in the article.
1 – Get Clear on Your Goals
The first action in the Toolbox is to outline the goals you want your artist blog to accomplish for your business.
2 – Identify the Right Behavior
After your blog is set up with your first set of posts, you will learn how to set up a system that includes daily behaviors that work to continue to build your presence.
3 – Track Your Progress
The Artist Blogging Toolbox includes tools you can use to plan out your posts and stay on track with your plan.
4 – Accountability Partner
Perhaps the most significant selling point of the Program: You are not alone! This is a self-paced program, but it includes points for checking in and one-on-one meeting time between you and me working specifically on your blog.
Positive Habits Make Progress
Fifteen minutes a day of any proactive activity can help your business. Even if it’s not blogging, try committing fifteen minutes every day to one positive thing you’re already doing to market your work.
If you’d like to set up a fifteen-minute Zoom meeting with me to talk about how the Artist Blogging Toolbox might help you, please drop me a line at becky@artisan-advantage.com.
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by Becky Sciullo | Mar 1, 2021 | Events
Free Presentation! Use Blogging to Build Your Art Business
Join me for Blogging for Your Visual Art Business on Saturday March 20 at 10:00 am EST.
Attend this free presentation about how to use blogging to create an effective marketing system for your visual art.
This presentation uses my personal experience and real-life examples to outline a system any visual artist can use. The information is relevant for many popular web platforms such as WordPress, Weebly, Squarespace, or FASO. Learn how to consistently share work with an audience across various marketing channels such as social media and email marketing using an easy to use blogging platform as the driver for your business.
My goal is for you to gain a new enthusiasm for building a web presence, whether you are starting from scratch or improving upon an existing website. Blogging to Build an Art Business offers advice for starting and maintaining this system in a manageable way.
Reserve your spot at the link below.
Blogging for a Visual Art Business
Saturday, March 20, 2021
10:00 am EST
by Becky Sciullo | Mar 1, 2021 | Learning
Here are some marketing ideas for your Monday morning
Four Art Marketing Ideas
1 – Can you offer royalty-free downloads as a source of revenue directly from your site? Or, paid downloads can be a good option for interior designers, publishers, corporate art buyers, and others searching for specific images for a particular project or decor. You will have to come up with a licensing agreement. You can keep it simple by making it royalty-free, which means they only pay for the image once. Then, you outline the access they can have for the use of the image after that.
2 – Offer a personal appointment for local customers who prefer minimal interaction and distant customers wishing for individual attention. Allow clients to schedule a private session with you, in-person or virtual, to look closely at the pieces they are considering. This approach allows you to discuss the stories behind your work and help them to find the perfect piece for purchase.
3 – Do you have a business where you are serving two distinct audiences? For example – you may be a fine art photographer and also provide work for an industry such as real estate. Don’t hesitate to maintain separate profiles on social media. Yes, there can be some overlap and cross-marketing, but defining these platforms can help you attract customers rather than confuse an audience.
4 – Be available to your fans. Having an online presence means that people around the world can discover your work 24/7. To make the most of this opportunity, you must be accessible. Make it a habit to respond to all art inquiries that come in overnight. Make time on your schedule to speak with people or set up Zoom meetings. It may be outside regular business hours for your time zone, so consider this when setting up your schedule.
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