Weekly Video Recap: Key Elements for Your Online Presence
This video gets into the key components that make your artist website an effective hub for your niche marketing strategy. We’ll discuss the must-have pages or sections for your website, along with some optional features to consider based on your goals
In the following weeks, we will focus on each element, what to include and how to include content that serves your niche audience.
The Bottom Line
While your website doesn’t need to be perfect from the start, it’s crucial to focus on the essential elements that will effectively serve your target audience. Remember, your website is a project that will evolve over time.
Stay tuned as we dive deeper into these elements in the upcoming videos!
In this week’s video, I talk with attorney and photographer Kiffannie Stahle – the artist’s J.D. She covers the five legal must-dos for your art business.
Video Recap
Kiffannie, an experienced lawyer and creative, shares her best advice for artists trying to build a business. She gives five tips for your career and business, whether in the start-up phase or already established.
While all five tips are important, pay close attention to tip one!
Watch the video, then visit www.nextlegalsteps.com and answer a quiz to help figure out your next steps.
Weekly Video Recap: Establish Your Online Presence
This step aims to create an online space to showcase your art and connect with your target audience. This space will serve as your home base, where you direct people from your marketing efforts such as through social media or QR codes at events. Setting this up sooner rather than later is crucial for your niche marketing efforts.
Your Options for Setting Up a Platform for your Art Business
The term “platform” can refer to various things—it might be your entire website, a part of your website, or even an online portfolio that functions as a website. The key is to have a space that effectively shares information about you and your art.
What if You Already Have a Website?
If you already have a website or platform that works for you, you’ll want to build on it as we move forward in our process.
Soon, we’ll discuss the essential elements of every platform. Until then, review your current online presence or start building your platform. Remember, your online space should showcase the quality and creativity of your art.
A note about affiliate links: Some of the links provided are affiliate links, meaning that I make a small commission if you buy through my link. For more info, check out my Terms page.
Find An Online Community That Serves Your Audience
This week’s video overviews how to research for your niche marketing plan by focusing on some “hot spots” where you can find information, such as online communities.
Weekly Video Recap
No matter what you’re focusing on—whether it’s a specific medium, style, or subject—there’s always a community that shares your passion.
Joining online communities, forums, and social media groups is one of the best ways to learn about your niche audience. You’ll discover conversations, insights, and experiences that can help you understand more about your audience. And, these spaces are great for finding marketing opportunities, potential collaborations, and more.
Where to Begin
Facebook remains a popular platform for niche communities. Countless groups exist around specific art forms, techniques, and interest groups. LinkedIn also has many groups that might be appropriate for you. While Instagram doesn’t have groups, searching for specific hashtags allows you to discover niche-based accounts to follow.
Independent Websites and Forums Niche-specific forums and websites can be beneficial depending on your area of focus.
Tips for Using Online Communities for Your Art Marketing Research
Find Your Resources
Identify the platforms and communities most relevant to your niche.
Visit Regularly
Make it a habit to check in regularly and note what you observe.
Engage
While focused on listening and learning in this stage, you can engage where it makes sense. Be careful to respect any community rules regarding promotion or posting artwork.
Enhance Your Marketing Efforts
By carefully selecting the right online communities and forums, you’ll gain deeper insights into your niche audience. This will inform your creative process and help you build stronger connections with those who are most likely to become your biggest supporters. Stay tuned for the next installment in our series, where we’ll explore additional research methods to help you connect with your niche audience.
Use this Target Audience Worksheet to Create A Buyer Persona
This week’s video overviews a target audience worksheet that will help you as you go deeper into researching your audience.
Weekly Video Recap
Create a Buyer Persona
A buyer persona is a profile of your ideal customer, including their demographics, interests, behaviors, and motivations. Completing one or more buyer personas for your current or potential audience is helpful in research and future marketing strategy.
Use existing client data if available or make educated guesses about your ideal customer based on what you’ve worked on in Identifying an Audience. The worksheet is a dynamic tool that can evolve as you go.
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