Join in An Art Marketing Roundtable about Blogging for Your Art Business
As a visual artist, you pour your time, energy and money into your creations. But how do you get people to notice your work? Consider adding a blog to your marketing mix, where you can share your work, connect with your audience, and ultimately boost your art business.
Blogging is an often overlooked and misunderstood tool for artists.
Blogging isn’t just about writing—it’s about weaving a narrative around your art and creating a digital space where your creativity can flourish.
Understand the Challenges
At September’s Art Marketing Roundtable, we will discuss some common challenges around blogging.
Lack of clarity
Many artists need help deciding what to blog about. But, in reality, artists have many worthwhile things to share with their audience. Sometimes, it takes a little time and thought to hash them out to develop a content plan.
Maintaining Consistency
Starting a blog is easy, but maintaining a consistent schedule is harder. With some simple planning, you can avoid writer’s block and stay on track with your blogging tool.
Fear
Sharing your personal stories and creations can leave you feeling vulnerable. How do you conquer the fear of putting your work out there?
Time!
Amidst the commitments of an artist’s life, finding time to blog can be challenging. How can you balance your studio time with your marketing efforts.
The impact of these challenges can be profound. Inconsistent blogging may lead to an unclear online presence, a lack of engagement with your audience, and slow business growth.
Overcoming the Challenges
Here are some strategies we will discuss to help overcome these challenges.
Creating an Editorial Calendar
Plan your blog posts ahead of time. Set achievable goals and maintain a consistent posting schedule to engage your audience.
Build Credibility Through Blogging
Your unique perspective as an artist is valuable. Sharing events, accomplishments, and new work consistently with your audience helps to build credibility.
Time Management
Block out specific time in your schedule for marketing, including your blogging, just as you do for your studio time. Prioritize tasks and eliminate distractions to stay focused.
Find Tools and Resources
Arming yourself with the right tools can make your blogging go smoother. At this roundtable, we will cover all these topics and some simple tools that can help the process.
What’s An Art Marketing Roundtable?
Art Marketing Roundtables are casual but informative events where artists join together around a topic to help their art business. You can participate as much as you like or just listen in.
These are free events via Zoom.