You’ve probably written at least one artist statement. Have you ever written an artist blogging statement? If you haven’t, and you blog for your art business, you need to write one.
What’s an Artist Blogging Statement?
An artist blogging statement is simply a written statement about the purpose of your artist blog. What will your blog do for your business? How will it help you to reach your goals? It’s your guide to staying on track and purposeful with your artist blog.
Do This Before you write your Artist Blogging Statement.
Your artist blog should move you closer to the vision you have outlined for your art business. If you haven’t written out your vision, then I recommend you do this first. Then, once you have outlined where you want to go and the steps you need to take to get there, your blog can support that vision.
More Help Writing Your Artist Blogging Statement
For more information about writing your artist blogging statement, check out this video. Then, if you’d like the free resources I mention in the video, drop me a line at becky@artisan-advantage.com.
Start the new year off right. Attend this free presentation about how to use blogging to create an effective marketing system for your visual art.
This presentation uses my personal experience and real-life examples to outline a system any visual artist can use. The information is relevant for many popular web platforms such as WordPress, Weebly, Squarespace, or FASO. Learn how to consistently share work with an audience across various marketing channels such as social media and email marketing using an easy to use blogging platform as the driver for your business.
My goal is for you to gain a new enthusiasm for building a web presence, whether you are starting from scratch or improving upon an existing website. Blogging to Build an Art Business offers advice for starting and maintaining this system in a manageable way.
We all start somewhere. No matter where you are in your art business journey, give yourself the credit you deserve. If you struggle with this, read this article. Then consider how blogging can support the recommended solutions to overcoming it.
How Blogging Can Help Artists to Overcome Imposter Syndrome
Blogging helps you to achieve the proper mindset about your work. The act of proactively writing about your work will help you to get into the right mindset about your position as a professional artist.
Starting a blog can feel like taking a risk. It gets you out of your comfort zone. However, the reward of consistently blogging about your artwork is much more than the risk.
It functions as a “brag box” – what better place to showcase your awards and successes.
Blogging helps you to become more comfortable sharing your work. And, you can be as selective as you want about which pieces to show.
Blogging allows you to mentor your audience. You can do this by sharing a technique, posting a video of a demonstration or an artist talk.
Finally, blogging helps you to find your voice. The process of writing about your work regularly better prepares you for communicating in other areas of your business.
Hopefully, you feel the confidence you should about your work. If not, consider blogging to help shed “imposter syndrome.”
Want to learn more?
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If you have an artist website, there are some critical pages that you should provide for your visitors. I posted about them here in this post, Don’t Forget Your Pages. In addition to the pages outlined in the post, you might want to consider adding a Frequently Asked Questions page.
Why Would You Want an FAQ Page on Your Artist Blog?
While FAQ pages certainly aren’t the most exciting page on your site, they can be beneficial. There are standard questions that people commonly ask when thinking about purchasing artwork. Then, your process may have some nuances that lead to more questions. This page can address the particulars of your work and business.
What Questions Should You Answer on your FAQ Page?
Here are some common questions, if they are not already clearly spelled out elsewhere on your page:
Do you take commissions or work on special projects?
Do you collaborate with other artists?
How much is it? If you aren’t providing the pricing for your work, you should give them some explanation of the range.
Do you offer a discount for multiple purchases?
Do you charge for shipping?
How can I pay for a purchase?
Do you offer a payment plan?
After you cover these questions and add those that apply to your business, think about other inquiries you commonly get when selling your work. Add them to this page.
How to Structure an FAQ Page
You can organize your questions in one big list, or if you could break them out by topic. For example, maybe you answer questions about purchasing work in one section and questions about your process, taking a commission, or signing up for a workshop in another. The bottom line – make the questions easy to read.
Adding this page to your artist blog makes it more likely that customers will feel comfortable purchasing your work.
This free presentation will explain how to use blogging to create an effective marketing system for your visual art.
This presentation uses my personal experience and real-life examples to outline a system any visual artist can use. The information is relevant for many popular web platforms such as WordPress, Weebly, Squarespace, or FASO. Learn how to consistently share work with an audience across various marketing channels such as social media and email marketing using an easy to use blogging platform as the driver for your business.
My goal is for you to gain a new enthusiasm for building a web presence, whether you are starting from scratch or improving upon an existing website. I will offer tools and advice for starting and maintaining this system in a manageable way.
My daughter came home from her youth group meeting recently with this vision board a few weeks ago. I’m not down with getting a cat, but otherwise, I love it! It got me to thinking about how your business vision should influence your art blogging plan.
Do you have a vision for your art business?
One of the first things you should do if you are serious about starting an art business is to map out a vision. Things you can as yourself include the following:
Where do you see yourself in five years with this business?
Who is purchasing your work?
Where is it being sold?
What kind of projects do you undertake?
The questions and answers that contribute to your vision will be unique to you. When building a blog based website, it’s also important to have your business vision in mind.
How Your Vision Impacts Your Blog
Just like your business, you have to have an end goal in mind for your blog. There are many different things you can do with your blog. You can focus on a niche, post instructional videos, or blog about the inspiration for your work. Your vision will help you to understand what kind of content to publish. It will direct the type of information that you offer to your visitors. Be mindful of your vision as you put your blogging system into place.
Things to Consider
Use your business vision to guide the steps you take in the following areas:
Content
What kind of content will you publish on your blog? New work is an obvious choice, but what about work in progress or behind the scenes shots and explanations?
Audience
Who do you anticipate will purchase your work? How can you craft your blog to appeal to this audience? Where will you share your blog to find this audience?
Income
Is there a way that you can earn income directly from your blog based website? Can you provide a way for people to purchase originals right from your site? Is it easy to get in touch with you to request a commission? If offering workshops, can they register directly on your site? Have a clear idea of how you will make money with your art business, and then set your blog up to facilitate the sales.
Consider an Artist Blogging Statement
You probably have an artist statement. Consider the same principles, and put together a blogging statement. You don’t have to publish it, but use it to remind yourself why you are going to the effort of publishing a blog about your art. Like your artist statement, it helps put together a written outline that defines who you are, what you do, and what you want to share with your audience.
Use your blog vision to stay on track with your blog to meet your overall business goals.
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You’ve probably written at least one artist statement. Have you ever written an artist blogging statement? If you haven’t, and you blog for your art business, you need to write one. 
