by Becky Sciullo | Apr 26, 2021 | Artist Websites, Learning, Resources, Tools
Here are some marketing ideas for your Monday morning.
Six Art Marketing Ideas
1 – When listing images of your work on e-commerce sites such as Etsy or even your own website, make sure that your lighting and the way you photograph them are consistent. There are apps such as Vsco to help you with this.
2 – If you are actively seeking commission work, dedicate a page on your website for these projects. Include terms of working with you and images and stories about commission work that you have done in the past with testimonials.
3 – Sometimes people get home and a piece doesn’t work in the space they thought it would. Let your clients know that if they change their minds about a purchase, they can return the artwork for a full refund minus the cost of shipping and handling. Robert Yonke offers this for his work. In the history of working with him, we’ve had two return art. In both cases, they exchanged the work rather than asking for a refund. As a result, people may be more comfortable making a large purchase, knowing that if they get it home and have a change of heart, they can return it.
4 – Be familiar with the places you can market your art in your region. What spaces exist for you to show and sell your art? The spaces can include public spaces like museums and libraries, commercial galleries, and other businesses that feature artists. Keep track of these places and ones that might be a fit for your work. Meet the people who run them. Then, stay in touch so that you stay on top of opportunities that might be a fit for your work.
5 – Don’t forget to use tagging in your marketing. Tags are the search keywords that people use to find your art. You can tag your work in many places, including social media, your blog, and e-commerce sites. Tagging your work helps bring it to the top of search results on the platforms you are using and search engines.
6 – Are you stuck? Sometimes, taking a break from marketing isn’t a bad thing either. Consider a creativity vacation.
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Monday Morning Marketing Ideas is a weekly blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.
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by Becky Sciullo | Apr 12, 2021 | Artist Blogging 101, Artist Websites, Learning
Here are some marketing ideas for your Monday Morning
Six Art Marketing Ideas
1 – Write a blog post about your past year. How did the pandemic affect your art and your business? Have you learned or gained anything during this time? Is it something you feel comfortable sharing? Several artists that I follow have shared this through a blog post or email newsletter, and I appreciated hearing from them on this. Do the same if you feel moved to do so for your audience.
2 – If you use WordPress, install the free plug-in Yoast SEO to help you optimize your site and posts for search with the best keywords. I use the free version and LOVE this tool.
3 – Also, on the subject of search, if you have a presence on Etsy, drive traffic to your shop by using the keywords feature in your product profiles.
4 – Mother’s Day is coming up and it’s one of the biggest gifting holidays. Can you market your art around this holiday?
5 – Consider planning your marketing content six to twelve months in advance. Think about the seasonal opportunities and events that will be coming up over the coming year and add them to your plan. This activity will make the process of creating content easier as your year progresses.
6 – Avoid “art speak” in your communications. Readers want to understand all about you and your work. The best way to do that for the largest audience is to present it in simple terms.
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by Becky Sciullo | Apr 7, 2021 | Artist Websites, Learning
A few weeks ago, I asked you to commit to art marketing and building a web presence for fifteen minutes every day. If you need ideas on how to spend this time, here are fifteen specific things that you could do during those fifteen-minute time blocks.
Fifteen Things an Artist Can do Consistently To Build a Web Presence
1 – Brainstorm ideas for future blog posts.
2 – Work on rough outlines and edits for blog posts.
3 – Check in on your social media accounts and interact with followers.
4 – Add links and drop images into your blog posts.
5 – Make a list of keywords for your blog posts.
6 – Publish a blog post and share it on all of your social media platforms.
7 – Review your online gallery and make sure that all of your work is up to date.
8 – Organize information for your email newsletter.
9 – Work on a rough draft of your email newsletter.
10 – Optimize and drop images and links into your email newsletter.
11 – Do a final edit and send your email newsletter out.
12 – Brainstorm ideas for press releases.
13 – Start creating a list of potential media contacts for your press release.
14 – Write your press release.
15 – Send your press release out to relevant media contacts.
This list is just a snapshot of different tasks you can work on in fifteen minutes a day. It is not comprehensive, and you will undoubtedly have ideas about moving things forward that are unique to your business.
You need a system.
Of course, you can’t do all fifteen every day. The key is to have a system that allows you to work progressively through these tasks as appropriate to meet your business goals. One way I like to explain how an efficient art marketing system can work is to use the analogy of a wheel.
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by Becky Sciullo | Apr 5, 2021 | Artist Blogging 101, Artist Websites, Learning, Social Media
Here are some marketing ideas for your Monday morning.
Five Art Marketing Ideas
1 – When strategizing about press releases – consider your college alumni magazine. Whether or not you went to the school for a fine arts degree, the information is still newsworthy, and your life experience has informed your work.
2 – Claim your social media handle before you start posting on the platform. Here is how and why to do this.
3 – If you’re getting ready to open your studio, you should read this from Artists Network.
4 – Authority is something that may cause someone to purchase your work over that of another artist. Build your authority by making sure you don’t leave out important information on your website. Authority building information includes:
- Your education.
- Any awards you’ve received.
- Classes you’ve taught.
- Exhibitions that you’ve won.ar
Don’t worry if you are starting out and don’t have much to add to the list. Blogging regularly about your practice is another way to garner authority.
5 – Yes, artists are on TikTok. If you want to jump in, go here.
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by Becky Sciullo | Mar 22, 2021 | Artist Websites, Social Media
Here are some marketing ideas for your Monday morning.
Five Art Marketing Ideas
1 – When creating a website, only include pages that are relevant to your art business. Just because another artist is using or listing a gallery page, don’t feel compelled to have one if you don’t show work in galleries (it’s okay!) I notice when artists are using web platforms specifically built for artists, this sometimes happens.
2 – Your website footer is an excellent place to add a copyright information.
3 – Stage your art – including three-dimensional art! Someone forwarded me a beautiful email newsletter from artist Francis DeFabo where she stages her pottery beautifully.
4 – Please give me more than a name, size and price! Make sure you are providing context to your artwork. This means you include things like the inspiration behind your art and how you create it. You can focus on anything relevant to that particular piece of art.
5 – Use carousel posts on Instagram to features collections or work in a series.
by Becky Sciullo | Mar 8, 2021 | Artist Websites, Learning
Here are some marketing ideas for your Monday morning.
Four Art Marketing Ideas
1 – Check those links. It happens to the best of us. You don’t want a broken link on your website or, even worse, on an external site featuring your work. Anytime you are getting significant press or exposure, please double-check those links!
2 – Are you great at streaming your demos or workshops? Don’t just keep them to yourself—partner with a company that you use for art supplies. Offer to do free live demos for them on their social media pages. You could instantly gain hundreds of new followers.
3 – If you are looking to build a following for workshops, consider the Instructables platform.
4 – Ask your social media followers to share and tag a picture of themselves with your work or product on social media. Then, include everyone who shares into a monthly giveaway: the more shares, the better.
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