Finding an Audience for Your Artwork

If You’re Selling to Everyone, You’re Selling to No One. If you’ve ever worked in sales, you might have heard the adage, “If you’re selling to everyone, you’re selling to no one.” This is true with just about every product,...

Use Google Alerts to Find an Audience

Find Your Blog Audience with Google Alerts Google Alerts allows you to consistently monitor the web for specific topics. If you have a Google account, you can go to Google Alerts and list terms and phrases you would like to search. It’s easy to use. You enter a word...
Artist Blogging 101:  The Audience Dilemma Part Two

Artist Blogging 101: The Audience Dilemma Part Two

Dilemma Two:  How do I reach my target audience? Last month, I posted about how to figure out who the audience is for your work.   Once you figure out who the audience is you want to target, you have to figure out how to reach them. If you’re using a blog-based...

Networking for Artists

Yes!  You can do it! Are you looking to get your creative business noticed?  Or, would you like to expand the collector base for your artwork?   To find new collectors for their work, smart artists use networking.  Not just networking with other artists, but looking...
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