Mastering Your Blog: 12 Ideas for Posting about Your Art Business

Mastering Your Blog: 12 Ideas for Posting about Your Art Business

Ideas for Blogging about Your Art Business

Blogging is an invaluable tool for you to make a connection with your audience. Yet, deciding on blog topics often poses a challenge. Here are twelve ideas to try on your artist blog.

1 – Artistic Process Insights

Reveal your creative journey from inception to finished artwork. Share materials, techniques, and emotions that drive your art. For example, Artist Amy D’Apice showcases her process on the Art Conspiracy Blog.

2 – Art Tutorials

Educate your audience with step-by-step tutorials or video demonstrations, empowering followers to enhance their artistic skills. Check out tutorials like those by Maria B. Paints and Katrina Crouch.

3 – Artist Interviews

Collaborate with fellow artists, spotlighting their work, experiences, and creative philosophies. This content introduces readers to new talent and expands your network.  Here is an example from Auntie Betty Illustration.  

4 – Artistic Challenges

Document your exploration into new styles, mediums, or themes. Share the journey and growth this challenge brings, like Scott Young’s Portrait Challenge. 

5 – Art in Daily Life

illustrate how art influences your everyday life, from home decor to fashion, reflecting your artistic perspective.

6 – Art History and Influences

Write about artists, art movements, or historical periods that inspire your work. Explore the connections between your art and the broader artistic world such as this post by Adrian Reynolds.

7 – Exhibition and Event Updates

Keep your audience informed about upcoming exhibitions, art fairs, or events. Share experiences and thoughts about each event, like those these by Mea Rhee, and Sarah Soward.

8 – Art Book and Product Reviews

Offer honest insights into books, tools, or products that have impacted your artistic journey.

9 – Personal Growth and Reflection

Share personal stories shaping your artistry. Explore how art has facilitated personal growth and learning experiences.

10 – Artistic Challenges from Readers

Engage your audience by encouraging them to suggest themes or challenges for your artwork.

11 – Artistic Philosophy

Delve deeper into the meaning behind your art. Discuss themes, symbolism, and messages embedded in your work.

12 – Share Awards and Accomplishments

Celebrate business milestones, awards, or media features to showcase your achievements like Robin Maria Pedro.

Remember, consistency is essential in blogging. Establish a posting schedule that suits you and engage with your readers to build a supportive community around your art.

Want more ideas and help for your art business?  Join the Artisan Advantage weekly information drop here. 

Are You Ready for the Holidays?

Is your Artist Website Ready for Holiday Sales?

Halloween is over, and thoughts have turned to Thanksgiving and Christmas.

With news of shortages on the rise, holiday shoppers will reportedly get started earlier than usual this year. So make sure your artist website is ready. Here are some things you can do to make the most of the 2021 holiday shopping season smooth rather than chaotic.

 

First, Get Your Web Pages Ready

Update your How to Purchase page. If you don’t have one, devote a page to holiday shopping providing information such as cutoff dates for sales. Alert your customers trying to receive their order on or before December 24th of important dates for that to happen. Make sure you keep in mind shipping carrier deadlines. December 15th is a pretty good bet if shipping within the US, but make sure you research your particular situation. You could format this page in a Frequently Asked Questions format.

Make sure all of your work is listed on your site and up to date. And, if you are using a shopping cart, make sure the buttons are working.

Consider offering gift cards, which can be done through providers such as Square, or you can create your own.

Then, Prepare Your Blog Posts

Your artist blog is a perfect place to promote your products and services this holiday season. Here are some examples of the kinds of posts you can share to help your readers and maximize holiday sales.

Share new work to stay top-of-mind as people are browsing the internet for gift ideas.

If applicable, highlight different price points that might accommodate different pricing levels.

If there is any way to draw upon seasonal elements, do it. For example, if you create functional pottery, show images in holiday settings. For jewelry artists, highlight your creations paired with festive outfits.

Don’t forget customary campaigns like Black Friday and Cyber Monday and write some blog posts around these themes.

Share pertinent shipping dates in a blog post.

If you have a large local or regional following – consider highlighting local events that your followers may be interested in attending.

Don’t forget a plan for thanks and seasons greetings. At Thanksgiving, post a blog thanking your customers, followers, and fans. You might even want to send cards or offer a small token of appreciation for larger clients, but even a blog post will do. Just do it. You can do the same for Christmas and the New Year.

Get Ready for Art Sales

For all of these ideas, prepare them in advance! You will likely be too busy to focus on them when the time comes for them to post.

Share Your Ideas

Do you have an excellent idea for a holiday blog post? Share it by sending it to becky@artisan-advantage.com.

 

 

 

Photo by Artboard Studio on Unsplash

Blogs I ❤: Artist Dorit Brauer’s Dynamic Blog and Website

Dorit Brauer is an award-winning author and artist. I had the pleasure of meeting her in early 2020 when presenting to a local art league. She recently emailed me news of her acceptance into a competitive art exhibition, along with this blog post. It’s worth sharing as a great example of how to blog about an event.

Sharing Her Story

Blogging is a great way to give followers a glimpse into your world, whether behind the scenes in your studio or sharing events such as Dorit does in this post. Some points to note:  

1 – She provides background information about the show and the significance of being chosen for it.

2 – She offers good visuals in the way of images and video.

3 – The video allows people who can’t attend in person to get a view of the exhibit and the perspective of her art within the show. Also there is a fun twist encouraging viewers to take a close look at her work.  

4 – She makes good use of hyperlinks, linking to the venue, the Hoyt Art Center, should readers want to visit, within the post and also provides links to related blog posts.

And, finally – a shameless plug – Dorit found this opportunity by reading my email newsletter🙂 (If you’re not already getting it, I’d love for you to join here).

A Dynamic Website

Please spend a few minutes on Dorit’s website, and learn that she is an energetic artist living out her creativity every day. Her site is a perfect example of a “dynamic website”!

Thank you, Dorit, for sharing your work and inspiration with the world!

Monday Morning Marketing Ideas – May 24, 2021

Here are some marketing ideas for your Monday morning.

Five art marketing ideas.

1 – If you have a live exhibition set up, you can also turn it into a virtual show. Photograph it and then make it available online for people who can’t visit in person.

2 – Take advantage of what others are saying about your work by adding a press page to your artist website. Provide links to articles, blog posts, and other media mentions that lend credibility to your work and give people more information about you as an artist.

3 – When referencing your website’s pages and other internal information in blog posts, make sure that you use hyperlinks to make them easy to access. Internal linking also helps with SEO.

4 – Demographics vary, sometimes widely, for social media usage. Make sure you are investing time in the platforms that make the most sense for reaching your target audience.

5 – When visiting with customers and fans in person, make sure you invite them to subscribe to email newsletters and social media profiles. You can encourage tagging while they are with you by offering a special gift as a thank you.

Learn More

Monday Morning Marketing Ideas is a weekly blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing. 

For even more ideas and information, join my weekly newsletter here. 

Monday Morning Marketing Ideas – May 3, 2021

Here are some marketing ideas for your Monday Morning.

Seven Art Marketing Ideas

1 – Set up an art loan program where people can make arrangements to rotate art and refresh their walls for a set monthly fee.

2 – Feature up to ten pieces of work in a collection in an Instagram carousel post.

3 – We spring clean our homes. Why not spring clean your business, ultimately making you more effective at marketing and selling your work. Step back and take care of some of those things that may have become cluttered or that you don’t deal with very often.

4 – Take your audience behind the scenes by sharing an insight into your process. Still images are great, but short videos are even better.

5 – Invite followers and readers to “ask me anything”. It’s an engaging way to open up a conversation with them and get insight into what your audience wants to hear from you.

6 – Use a mind-mapping tool like Mindmeister to help brainstorm ideas for anything from blog post ideas to finding an audience.  

7 – A downside of Instagram is the inability to share links other than in your bio. Here is an excellent idea on how to get more out of that one link.  

Learn More

Monday Morning Marketing Ideas is a weekly blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing. 

For even more ideas and information, join my weekly newsletter here. 

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