by Rebecca Sciullo | May 1, 2023 | Channels, Events, Learning
Selling Art Online: From your website to popular e-commerce platforms.
There are a lot of choices when it comes to selling art online. Online marketplaces like Etsy allow you to sell direct consumers without using your website. Online galleries such as U-Gallery will connect artists directly with collectors. Or, you can set your website up for commerce and directly sell yourself. Finally, some sites allow you to sell your original art and offer print-on-demand products such as art prints and greeting cards.
So, if you want to sell your work online, how do you navigate and decide which avenues to use?
Join a free art marketing round table where we discuss these options and strategies for deciding which ones to use for your art business.
Art marketing roundtables are informal but informative events where artists come together around a specific top related to marketing and selling art. There will be a short overview of the topic at the start of the session; then, we will jump into questions and discussion. Whether you’ve had great success selling online or are looking for direction, we welcome your participation!
Art Marketing Round Table: Selling Art Online – Wednesday, May 24, 2023
Please choose one time slot below:
11:00 am EST/8:00 AM PST
or
6:00 pm EST/3:00 PM PST
Free Event to Help Your Art Business
This event is free, but space is limited.
For more information about upcoming round tables and other resources to help with your art marketing, please join my email newsletter.
by Rebecca Sciullo | Apr 17, 2023 | Events, Learning
Are you using email marketing for your art business?
Email marketing has been around for a long time, so it might get overlooked in your marketing plan in the face of new shiny marketing platforms. Or, maybe you used it once but dropped it as you got busier with other marketing tools.
Email marketing is still an essential part of an art marketing plan.
We discussed this recently at an Artisan Advantage Art Marketing Roundtable. The discussion included this list of eight reasons to use email marketing in your art.
Eight Reasons to Use Email Marketing for Your Art Business
1 – Quickly inform customers about new work, events, and any other news you want to share.
2 – It is easy to get started.
3 – It’s easier to engage with people than you might realize.
4 – You can connect with high-quality prospects.
5 – Increase visits to your website.
6 – It is a cost and time-effective marketing tool.
7 – Communicate effectively with different target markets.
8 – It can directly increase your sales.
If you missed the Round Table, grab this handy Email Marketing Checklist for Artists.
Join an upcoming Art Marketing Round Table.
Information on upcoming events can be found here.
by Rebecca Sciullo | Mar 18, 2023 | Channels, Events, Learning, Tools
Public relations (PR) and publicity can play a crucial role in the success of your art career. In today’s competitive art world, standing out among the sea of many talented artists is essential. PR and publicity can help you build your reputation, increase your visibility, and establish your credibility as an artist.
Please join me for an upcoming art marketing round table where we will explore the benefits, how-tos and strategy of PR and publicity for visual artists.
Let’s Talk about Getting You PR and Publicity!
Learn about resources that can help you with writing press releases and pitching journalists.
PR and Publicity for an Art Business
PR and Publicity for an Art Business
March 28, 2023
Please register for one time slot below:
11:00 AM Est/8:00 AM Pacific
Or
6:00 PM Est/3:00 PM Pacific
Free Event to Help Your Art Business
This event is free, but space is limited.
For more information about upcoming round tables and other resources to help with your art marketing, please join my email newsletter.
by Rebecca Sciullo | Mar 11, 2023 | Events, Learning
In April, I’ll be presenting Foundations of an Art Marketing System, a three-part virtual art marketing workshop for Rhode Island Watercolor Society. This series is virtual and open to all artists, with members of RIWS getting a discounted rate. Three sessions will be spread out over three Tuesdays during the month – April 11, 18 and 25. Artists can register here.
What is Foundations?
This program guides artists through setting up a manageable system that becomes a focused hub for a thriving art business. While the system is web-based, it supports all artist marketing activities, including in-person events such as exhibits, studio tours, and festivals.
Register Here
Session One: Tuesday, April 11th, 6:00 PM EST
Set up your art marketing system.
In this program, artists first receive an overview of this three-part system, so they understand how their system will work when completed. Then, we overview the setup of the first part – a dynamic web-based hub. Using a simple three-part marketing system, artists will learn to consistently share work with an audience across various marketing channels, such as social media and email marketing. The presentation will address how to do this for an artist starting from scratch or one looking to improve upon an existing website.
Session Two: Tuesday, April 18, 6:00 PM EST
Reaching an audience.
The second session teaches artists how to find audiences for their unique work. First, artists learn a four-step process to find audiences for their individual work. Then they learn strategies to connect with and grow their base of fans, followers, and collectors.The presentation also explains how to maintain strong relationships with a collector and fan base, including strategies and tools to help in this process.
Session Three: Tuesday, April 25, 6:00 PM EST
Manage Your Art Marketing Channels
In the final session, we review different channels available for artists to market work and how to develop specific strategies using these channels. This session includes how to create a content plan for your business. Then, we pull it together and discuss how to plan all your business activities within the system, from a year down to a day.
Students will receive a workbook for easy follow-along during class and speaker notes after the session. In addition, I will be available to students after the class is over via email to answer questions.
Sign-Up to Learn About Events
If you can’t make this event, but would like to be informed about upcoming sessions, please join my email newsletter here.
by Rebecca Sciullo | Jan 10, 2023 | Artist Websites, Events, Learning
I recently announced that I will be offering my Foundations program through the Carroll County Arts Council. I thought it would be helpful to provide some information about what participants can expect to learn during these sessions, which I will share in a series of posts. First up, Session One- Build a Dynamic Web System.
What will I Learn to Help my Art Marketing in Session One?
If you’re thinking about this program or wondering what it might do for your art business, here is what you can expect in session one.
It Starts with a System
The first Foundations session on January 24th starts by overviewing a three-part system that any artist can use to market an art business. This allows artists to manage the overwhelming number of choices and options for marketing art. It’s a system that will set you apart from the deluge of artists and distractions vying for your audience’s attention.
Artists will learn how to consistently share work with an audience across various marketing channels, such as social media and email marketing. The information is relevant for artists currently using many popular web platforms such as WordPress, Weebly, Squarespace, and Faso – or artists who do not yet have a website. The program offers tools and specifics for creating and maintaining this system in a manageable way.
What We Cover in Session One of Foundations
First, artists get an overview of this three-part system so that participants can see what they will learn to build through the program. Then, we dive into setting up the first part of the system – the dynamic web-based hub for the business. Finally, we discuss how and why to make your website the central part of everything you do online, attracting an audience interested in your work. The presentation will address how to do this for an artist starting from scratch or one looking to improve upon an existing website. Specifics covered include the following:
- How to get started with an artist website for your marketing system or update an existing website into this system.
- Specific elements to add to your artist website.
- Content strategies to attract audiences that will connect with your work.
- Writing strategies for your art.
- How to keep a steady stream of new information, work and content flowing to an interested audience.
Best of all, we will cover how to do this without taking up all the time you need to create your work.
You can learn this system without being tech-savvy. For example, if you can write or edit a word document and upload an image from your computer, you can set this up.
Students will receive a workbook for easy follow-along during class and speaker notes after the session. In addition, Becky will be available to students after the class is over via email to answer questions.
If you have questions about this program or Foundations in particular, please don’t hesitate to get in touch here.
by Rebecca Sciullo | Jan 4, 2023 | Events, Learning
Up Your Art Marketing Game for 2023
Start 2023 strong by joining Artisan Advantage and the Carroll County Arts Council for a three-part virtual program that will set the foundation of a solid marketing system for your visual art.
This program entails three sessions over four weeks. Participants should sign up for each session individually. While you don’t have to attend all sessions to benefit from this program, it is highly encouraged.
Foundations of an Art Marketing System
Session One: Build a Dynamic Web System
What Will You Learn in Session One?
This session is more than building a website. This class will explain how artists can create an efficient web-based system to market their art.
Session Two: Finding an Audience for Your Visual
Learn strategies to connect with people who want to purchase your work.
Session Three: Managing Art Marketing Channels
Learn how to manage all the different tools available to artists to market and sell visual art on and offline. This final session also talks about strategic planning strategies to help you manage the entirety of your visual art business.
Located in Westminster, Maryland, the Carroll County Arts Council’s mission is to enrich the community by presenting, promoting and supporting a wide variety of arts opportunities for residents, visitors and artists. The program is open to all interested artists and offered at a discount to Carroll County Arts Council members.
To register, visit the Carroll County Arts Council’s Adult Education page.
If you have questions, please reach out to becky@artisan-advantage.com.
