by Rebecca Sciullo | Oct 14, 2022 | Events, Learning, Planning
Art Marketing Roundtables
Thank you for the response to the Art Marketing Roundtables survey. Many ideas were shared for topics to cover, and I had trouble deciding where to start. So, since the end of the year is at hand, it would be good to focus on 2023 art business planning strategies.
2023 Planning Strategies for Your Art Business
Planning for the year ahead is a task you should do well before January 1st arrives. So start your year with momentum by getting a head start before the holidays.
While the roundtables are open-ended discussions, I will have some prepared material to get things going. Some of the things on the agenda will include:
How to do a year-end review.
Setting goals for the new year.
Planning strategies to implement in 2023.
Discussion during these strategies will also help to craft future topics for 2023.
Two sessions are scheduled to accommodate different schedules. Each one has limited space, so register soon and please sign-up for one session only.
Art Marketing Roundtables – Register Here
Thursday, November 10th, 2022
10:00 am Eastern Standard Time
Register Here
Tuesday, November 15th, 2022
7:00 pm Eastern Standard Time
Register Here
I look forward to seeing you soon!
by Rebecca Sciullo | Sep 8, 2022 | Events
Art Marketing Roundtables
Pre-pandemic, I coordinated a series of Art Marketing Roundtables that were in-person gatherings here in the Pittsburgh area where I live. The Roundtables were informal get-togethers where visual artists gathered around a topic specific to marketing and selling art. These no-cost events were an excellent way for artists to come together, get to know each other, and learn from each other.
Roundtables Now in Virtual Format
Meeting in person was great, but it limits people due to schedules and location. So, starting in October, the Roundtables will restart in a virtual format.
A Short Survey
Whether you’ve attended one in the past or you’d like to in the future, please answer this short survey. It will help to determine potential dates, times, and topics for these events.
Past topics included Writing an Effective Artist Statement, Pricing Your Art, Selling Strategies, and Social Media. We can certainly revisit some of these but would also like to cover new topics.
You can access the survey here.
Join my mailing list to be notified when Roundtables are scheduled.
by Rebecca Sciullo | Apr 20, 2022 | Events, Learning
Foundations in Marketing Strategies for Artists
Over the next three months, I’ll be presenting Foundations, a three-part virtual art marketing workshop for The ARTS Council of the Southern Finger Lakes as part of their Business of Art series. This series is virtual and open to all artists, with members of The ARTS Council getting a discounted rate. Three sessions will be spread out over three months, starting on Tuesday, April 26, 2022. Artists can register for one, two, or all three sessions.
What is Foundations?
This program guides artists through setting up a manageable system that becomes a focused hub for a thriving art business. While the system is web-based, it supports all artist marketing activities, including in-person events such as exhibits, studio tours, and festivals.
Register Here
Session One: Tuesday, April 26, 6-8 pm
Set up your art marketing system.
The first session will include building a dynamic web presence, overcoming challenges, and building a marketing system that works for your visual art business. Using a simple three-part marketing system, artists will learn to consistently share work with an audience across various marketing channels, such as social media and email marketing.
Session Two: Tuesday, May 24, 6-8 pm
Reaching an audience.
Session two builds on the first by diving into finding and growing a unique audience of collectors and fans.
The presentation also explains how to maintain strong relationships with a collector and fan base, including strategies and tools to help in this process.
Session Three: Tuesday, June 21, 6-8 pm
Manage Your Art Marketing Channels
This session works to help artists focus on the best art marketing channels for their work and business model. In the first half of the session, we will review traditional and non-traditional marketing channels for visual artists and how to determine which ones are best for your work.
Then, we will cover how to manage the channels consistently without feeling like you are short on time. This includes an outline of simple strategies and daily activities for your daily routines. We will also discuss how to deliver a steady stream of content for fans and followers and tricks and hacks for using some more popular platforms for visual artists, such as Facebook and Instagram.
If you’ve attended Build a Dynamic Web Presence in the past, these workshops will expand upon topics in that presentation.
Sign up for one or all three at this link.
by Rebecca Sciullo | Mar 11, 2022 | Events, Learning
On Saturday, March 19th, I’ll be presenting Build a Dynamic Web presence for the Oregon Society of Artists. This workshop is a virtual presentation and is open to non-members. Learn more about the Oregon Society of Artists here.
Build a Dynamic Web Presence – with New Content!
If you’ve never attended Build a Dynamic Web Presence and would like to learn my system for managing your art marketing through a dynamic web presence, you can register here. Build a Dynamic Web presence has been updated with a lot of information, non only on how to structure your web presence but also on setting yourself to stand apart with your visual art. So, if you’ve attended in the past, you may be interested in the new content.
Program Details
The program runs from 1:00 – 3:00 pm Pacific Standard Time over Zoom.
Register here.
by Becky Sciullo | Jan 15, 2022 | Events
Thank you to the MidAtlantic Pastel Society (MAPS) for inviting me to present Building a Dynamic Web Presence during their member meeting this week. Founded in mid-2016, MAPS is dedicated to promoting and understanding pastels as a fine art medium. The society provides members with fellowship, support and growth through bi-monthly programs, workshops, critiques, other educational training, and opportunities to exhibit. Interested artists can learn more about becoming a member here.
Are you interested in scheduling a presentation for your artist organization? Please get in touch with me at becky@artisan-advantage.com.
by Becky Sciullo | Nov 9, 2021 | Audience, Events
In Build a Dynamic Web Presence, learn the importance of identifying an audience for your visual art business. Figuring out the component can be one of the most challenging pieces of your the marketing puzzle. Attend a new webinar, Finding an Audience for Your Visual Art, to learn more about how to do this for your business.
Learn more here.
