by Rebecca Sciullo | Jan 25, 2020 | Events
I’m looking forward to presenting a talk at the Upper St. Clair League for the Arts on Tuesday, February 18, 2020. Read more about this event below.
Building a Strategic Web Presence for Your Visual Art Business
Upper St. Clair League for the Arts
Tuesday, February 18, 2020
7:00 pm
Upper St. Clair Municipal Building
1821 McLaughlin Run Road
Pittsburgh, PA 15241
Learn how a simple blog-based website can serve as the marketing hub for a visual art business. The goal of this talk is to show artists how to use this type site to present and promote their work effectively online. And it’s not as hard as it looks!
Some things that we will talk about include the following:
– How and why the blog works as a presentation and promotional tool for any artist, no matter the medium they are working in or the state of their art career.
– Misconceptions about blogging and websites.
– Different options for building your blog and website.
– Examples of information you can share on a blog.
-How to cultivate an audience through blogging.
-Examples of artist blogs.
There will be time for Q&A at the end.
I look forward to presenting and hope to see you there!
by Rebecca Sciullo | Mar 20, 2018 | Events, Learning
Earlier this month, I enjoyed presenting another set of Art Marketing Roundtables at Gilberti Fine Art in Coraopolis. “Pricing Your Art” was the topic. The main focus was on having a plan for pricing art, and how to come up with that plan.
Have a Plan for Pricing Your Art.
This advice seems to repeat itself in each roundtable event. Planning a consistent approach to pricing your work saves you time in the long run. You won’t have to stress or deliberate when you are ready to price a piece of artwork.
What Goes into that Plan?
There are different formulas used to price artwork. Some formulas covered included pricing by size, using an hourly rate and taking materials and overhead into account. We also reviewed research strategies that an artist can use to determine a good price range for their work.
Other Important Discussion
Other discussion points in the roundtable included how to add value to your work, when to raise prices and how to respond to requests for discounts on your work.
Pricing can be one of the toughest things for artists to figure out. It’s not an exact science and it can be tough for an artist to price work that they are attached to emotionally. The “right” price is going to be different for every artist, and the ultimate discussion came back to coming up with a strategy where your work is selling and you are making a profit on the work.
An artist can price work more confidently by coming up with a solid pricing strategy to use in their business.
Join Us for the Next Roundtable!
If you’d like to participate in an upcoming roundtable, sign up for my newsletter here to be notified when the next one is scheduled.
by Rebecca Sciullo | Jan 26, 2018 | Events, Learning, Uncategorized
Are you struggling to figure out an appropriate pricing strategy for your artwork? Are you concerned that your pricing might be too high or too low? Do you have a consistent strategy that is working for you?
Pittsburgh and surrounding area artists are invited to participate in an Art Marketing Roundtable, hosted by Gilberti Fine Art Studio and Gallery in Coraopolis, PA. Art marketing consultant Becky Sciullo and artist/gallery owner Cindy Gilberti will lead a discussion focused on “Pricing Your Artwork”. There are two different opportunities to attend in order to accommodate schedules.
The roundtables will start with a short 15-minute overview of the topic, followed by group discussion with an opportunity for artists to ask questions, share ideas and listen to what other artists have to say about the topic.
The events are free of charge. Size is limited to 15 participants per session and pre-registration is required. Please register at one of the links below.
Sign up for one of the sessions below!
Thursday, March 8, 2018
10 am – 12 pm
Saturday, March 10, 2018
10 am – 12 pm
by Rebecca Sciullo | Nov 8, 2017 | Events, Learning, Social Media
Last week, another round of Art Marketing Roundtables were held at Gilberti Fine Art in Coraopolis. These events are a great opportunity for artists to learn about and hear from other artists on a topic related to selling art. If you couldn’t be there with us, here are five takeaways from the latest sessions on social media strategies.
Have a Plan. You should have a plan for your art business and your social media strategy should follow that plan. There are many platforms and many different ways you can present yourself via social media. Make sure whatever you’re posting is working toward your goals.
Have a System. Schedule regular time on your calendar to manage your social media. You can check your sites quickly on a daily basis, but have at least one solid chunk of time a week where you schedule posts and manage your accounts. Make a list in advance of the types of content that you want to post. Consider mapping out a content calendar to guide your messages.
Share. When using Facebook, share your business page posts to your personal account. Encourage comments. Your posts will be viewed by more people if you consciously do this. Also, share relevant content from other pages and people who you follow.
Focus. When starting out, focus on mastering and building one platform before you move on to others. Maintain profiles on other platforms in case someone is looking for you, but master one platform at a time.
Hashtags. Use them! Not only in your posts, but for your own use when researching a topic. When using hashtags, think broad and specific. You want a mix of both in your post, but don’t overdo it. Consider posting hashtags in a comment rather than the main post. I really liked the idea of keeping a list of hashtags that you frequently use. You won’t have to recreate the wheel every time you go to post.
Thank you to everyone who attended! If you’d like to be notified about other events like this art marketing roundtable, sign up for my newsletter here
by Rebecca Sciullo | Oct 20, 2017 | Events, Social Media
Would you like to learn strategies to use social media to promote your art business?
Pittsburgh and surrounding area artists are invited to participate in an Art Marketing Round Table Discussion, hosted by Gilberti Fine Art Studio and Gallery in Coraopolis, PA. Art marketing consultant Becky Sciullo and artist/gallery owner Cindy Gilberti will lead a discussion focused on social media strategies for visual artists. There are two different opportunities to attend in order to accommodate schedules.
The roundtables will start with a short 15-minute overview of the topic, followed by group discussion with an opportunity for artists to ask questions, share ideas and listen to what other artists have to say about the topic.
The events are free of charge. Size is limited to 15 participants per session and pre-registration is required. Please register at one of the links below.
If you have an artist statement that you’d like to share or review, bring it along. If not, that’s fine too! Just come prepared to take notes.
Sign up for one of the sessions below!
Thursday, November 2nd
10 am – 12 pm
Saturday, November 4th
10 am – 12 pm
by Rebecca Sciullo | Jun 20, 2017 | Events, Learning, Resources, Your Artist Statement
Today was the first in a series of Art Marketing Round Table events in the Pittsburgh area. Full disclosure – we met at a rectangular table…but it worked! Eleven artists with a wide range of talents came together to learn about and discuss writing an artist statement. Everyone participated and shared thoughts, frustrations, and ideas about writing their statements.
The event was enough of a success that we decided to have a follow-up meeting in a few weeks after everyone takes the time to use what was learned today and work on their statements. Not only did we benefit from listening to other artist ideas, but some new relationships were formed.
If you missed today’s event, there is a second Round Table scheduled for this Saturday, June 24th. The event will be the same format that was facilitated today, to give another group of artists an opportunity to learn and grow in this area.
Thanks to Cindy Gilberti at Gilberti Fine Art Studio & Gallery for hosting the event, and thanks to the artists who came and participated fully in the discussion!
To join in the next Round Table, sign-up here.
