This week’s video is about building your artist About page. If you’re an artist working on having an effective web presence, this is a strategic component.
Weekly Video Recap
Why Your Artist About Page Matters for Marketing
Your About page isn’t just a collection of random facts; it’s a powerful tool to connect with your audience. When someone is curious about you as an artist, this is the first place they’ll look. It’s your personal spotlight, and it should reflect your story, goals, and the unique vision behind your work.
Think of this page as part of your broader marketing strategy. As you craft this narrative, you’ll need to consider your ideal audience.
Tips for Writing Your About Page
Engaging Introduction
Start with the basics—your name, artistic discipline, and a brief introduction. If relevant to your audience, include where you’re from or based. Keep it engaging right from the beginning to draw readers in.
Your Story
Your story is where your personality comes through. Share your journey as an artist—how you started, important experiences, and the moments that shaped your artistic career. Make this section personal and relatable to connect with your audience more deeply.
Your Vision
What drives your creative process? Talk about your artistic philosophy, themes you explore, and why you create your work. This will help people understand the emotion and purpose behind your pieces.
Your Work
Get into the specifics of what you create. Discuss the materials, techniques, or processes that make your work unique. This will help buyers, curators, and galleries appreciate your art’s distinct qualities.
Your Accomplishments
Briefly mention any notable exhibitions, awards, or recognitions. If your work is featured in collections or represented by galleries, include that information here.
Images
Add at least one high-quality photo of yourself, ideally in your studio or while working. Images of you add a personal touch and help potential buyers or collaborators feel more connected to you.
Call to Action
Don’t leave your visitors hanging—invite them to explore your portfolio, sign up for your newsletter, or follow you on social media. Make it easy for them to stay engaged.
The video also discusses how your artist statement and bio fit in and some other tips for building and maintaining this page.
An Essential Page
Your About page is essential to your artist website and marketing strategy. When done right, it connects you and your work with your audience.
Local to Regional Marketing Strategies for Artists
This Art Marketing Brief will provide a presentation and related resources around effectively marketing your art locally and regionally. We’ll discuss the importance of understanding the unique aspects of your local market and how grassroots efforts like pop-up exhibitions and collaborations with nearby businesses can help you connect with your community. We’ll also look into regional marketing strategies, such as engaging with local art festivals and galleries, and using social media to reach audiences in and beyond your immediate area.
Art Marketing Briefs include a presentation and related resources. You don’t have to worry about being available at a specific time for this information, as all registered artists receive the Brief delivered to their email on April 23rd. This will be followed by an invitation to a live and recorded Q&A session where we answer questions and expand on the topic.
Get Your Art. Marketing Brief Below – Releases April 23rd
Maximizing Your Artistic Impact: Marketing Strategies for Visual Artists Around Events
Join me for a presentation tailored specifically for artists looking to elevate their careers or businesses through strategic event marketing. Whether it is a solo exhibition, group show, or festival, participation in this session will explore identifying, preparing for, and capitalizing on events to showcase you and your art. We will also discuss how to plan and promote your own event. Drawing on real-life case studies and success stories, attendees will gain insight and practical tips for planning and executing events.
Art Marketing Briefs include a 30 minute presentation followed by Q&A.
Can’t attend live? All registrants receive a follow-up event recording. Take advantage of this opportunity to redefine or enhance your art career or business through events. Reserve your spot today!
The Foundations Pilot Program starts soon! Enroll in Course One as a pilot member and receive focused and direct assistance in building your art marketing hub.
Frequently Asked Questions about this Program
What will I learn in Build Your Art Marketing Hub?
This program will walk you through setting up your artist website to serve as the central hub for your art marketing system. We begin looking at your big picture and what you want to achieve for your art career and business. From there, we walk through setting up your website to serve your vision.
How is this program delivered?
Bi-weekly presentations and live Q&A will take place via Zoom.
Videos and other course materials will be accessed via Google Drive and a Learning Management System called Xperiencify.
Will this cover the cost of my website?
The $199 enrollment fee for this Program does not include any costs associated with purchasing a website builder or extra software that you might want to use in your art marketing efforts.
If you currently have a website, in most cases, you can use that site for this Program. If you need a website, I will make some recommendations for services that you might consider.
I strive to provide you with free resources as often as possible. As with any business, at times, you may need to purchase a tool to help with your marketing efforts. Occasionally, I may recommend a paid service to enhance your art marketing hub, but I will offer free solutions when possible.
You mention other courses as part of the program. What are you referring to?
Building your Art Marketing Hub is the first course in a series of three that will eventually make up the Artisan Advantage Foundations Program. The second course will be “Finding Your Audience,” and the third will be “Strategic Marketing Channels.” This Pilot program is for Course One only – Build Your Art Marketing Hub. If you enroll in this course, you are guaranteed a spot if you want to enroll in subsequent Foundations Pilot Courses.
Why are you offering this as a pilot? Why not just start the program?
This Pilot will take a small group through the first part of the program. The feedback from the Pilot will help in the final creation of the three-part program.
Do I have to attend live?
While the program will offer live sessions every two weeks, I will record each for future access. You can access all course materials to use at your own pace. You will have access to the materials for as long as the course exists.
What if I can’t keep up with the live schedule?
While I encourage you to participate as much as possible in real-time, you can access the recordings and materials at your own pace.
Why should I participate in the Pilot Program? Why not wait for the entire course?
Once all three courses are piloted, the discounted price will not be available. Also, the final program may not have as much hands-on assistance. As a pilot participant, I want to work directly with you as you build your system.
You will enjoy the following benefits:
Discounted Pricing
You will have access to the Building Your Art Marketing Hub Course at a special discounted rate of $199, compared to the Course price of $495.
Direct Assistance
This course participant list is limited, so I can work directly with artists as they need assistance. The live program will not have the level of interaction with individual artists as the pilot program.
First-Dibs at Future Pilot Programs
Participation in this Pilot guarantees you a spot if you want it in the following two-course pilots,
By participating early on, you not only avail yourself of valuable insights and strategies to enhance your art marketing but also contribute to the refinement of the program for future artists
What is the Program Format
Live Presentations Every Two Weeks (Recordings provided)
Every two weeks, a live presentation will kick off each module.
Between the live presentations, you will have access to resources and supplemental material to complete the action steps for that module.
How do Weekly Office Hours Work?
I will be available via Zoom for live Q&A and hands-on help every week for a 90-minute optional group session. You can send questions in advance or log on live to ask questions. Participants can screen share for direct input on their work.
How does Email Support work?
I will be available via email to answer questions from 8 am to 5 pm EST, Monday through Friday. There will be a dedicated email box where you can submit questions.
What time is the presentation?
The pilot program starts on Friday, February 9, with a live presentation at 11:00 am. This will be the date for the first class. You will have access to the recording if you cannot attend on the 2nd. Live presentations will occur every other week at this time.
To secure your spot as one of the participants, please enroll here. I will provide further details closer to the date to ensure you have all the information you need for the first session.
Are you interested in organizing your art marketing efforts? Could you use a better system to find and reach out to your fans, followers and customers?
The Build Your Art Marketing Hubprogram helps artists transform their website into the centerpiece of an art marketing system that supports their business and career goals.
This program teaches artists how to make their websites the hub of a practical and strategic art marketing system while making it easier to deal with technology and save time. It suits artists working with different website builders like Square, WordPress, or Wix, as well as those who have yet to build a website.
The Pilot program is a precursor to a three-part web-based program – Foundations of an Art Marketing System. This Pilot will take a small group through the first part of the program. The feedback from the Pilot will help in the final creation of the three-part program.
The program will offer live teaching sessions every two weeks, with supplemental materials and assignments to complete between the live sessions. Artists will also receive a recording of the live sessions.
Benefits of Participating in the Pilot Program
As a pilot participant, you will enjoy the following benefits:
Discounted Pricing
You will have access to the program at a special discounted rate of $199, compared to the Course price of $495.
Direct Assistance
The pilot program has a limited enrollment of 15 artists, allowing me to assist you directly as you build your hub during the eight-week course.
First-Dibs at Future Pilot Programs
Participation in this Pilot guarantees you a spot if you want it in the following two-course pilots,
By participating early on, you not only avail yourself of valuable insights and strategies to enhance your art marketing but also contribute to the refinement of the program for future artists.
Program Format
Live Presentations Every Two Weeks (Recordings provided)
Every two weeks, a live presentation will kick off each module. Between the live presentations, you will have access to resources and supplemental material to complete the action steps for that module.
Weekly Office Hours
I will be available via Zoom for live Q&A and hands-on help every week.
Email Support
I will be available via email to answer questions from 8 am to 5 pm EST, Monday through Friday.
Timing
The pilot program kicks off on Friday, February 9th. This will be the date for the first class. You will have access to the recording if you cannot attend on the 2nd.
To secure your spot as one of the participants, please register below. I will provide further details closer to the date to ensure you have all the information you need to prepare for the course.
A Two-Part Program for Visual Artists: Art Business Planning for 2024
This program has ended, but check out this E-Guide which takes you through the material from the program.
Get help with your 2024 Planning.
I just released a self-paced eGuide for creating a 12-month art business action plan, based on this program. This Guide consists of a PDF and video recordings and covers SMART goal setting.
As we approach the end of yet another year, it’s the perfect time for you to reflect on your creative and business journey in 2023 and prepare for opportunities in 2024. To support you in this effort, I’m presenting a two-part program – Charting Your Art Business Progress: A Year-End Review and 2024 Business Planning.
A Program for All Visual Artists
This program is open to artists of all backgrounds and experience levels. Whether you’re an established artist or just starting your art business, reflection and planning are essential for growth and business success.
Define your path and set the stage for a prosperous 2024.
Program Details
The program consists of two sessions: Session One on November 14, 2023, and Session Two on December 5, 2023. Each session includes a presentation followed by time for questions.
You can attend live via ZOOM or receive a recording of each event if you cannot join us in real-time.
Session One – Do a Year-End Review for Your Art Business
Date: November 14, 2023
Time: 1:00 PM – 2:30 PM (EST)
In the first session, we will walk through how to do a comprehensive year-end review of your art business. It’s the perfect opportunity to take stock of your accomplishments and challenges in 2023
Session Two – Art Business Planning for 2024
Date: December 5, 2023
Time: 1:00 PM – 2:30 PM (EST)
In the second session, we’ll focus on turning your reflections and goals into a concrete plan for 2024.
Define your path as an artist and set the stage for a prosperous 2024.
This “Charting Your Art Progress” program offers a valuable opportunity for artists of all levels to reflect, plan, and prosper in 2024. Join Artisan Advantage for the two insightful sessions and set the stage for a successful year ahead.
Get Your E-Guide and Make Your Plan
I just released a self-paced eGuide for creating a 12-month art business action plan, based on this program. This Guide consists of a PDF and video recordings and covers SMART goal setting.
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