by Rebecca Sciullo | Jan 4, 2023 | Events, Learning
Up Your Art Marketing Game for 2023
Start 2023 strong by joining Artisan Advantage and the Carroll County Arts Council for a three-part virtual program that will set the foundation of a solid marketing system for your visual art.
This program entails three sessions over four weeks. Participants should sign up for each session individually. While you don’t have to attend all sessions to benefit from this program, it is highly encouraged.
Foundations of an Art Marketing System
Session One: Build a Dynamic Web System
What Will You Learn in Session One?
This session is more than building a website. This class will explain how artists can create an efficient web-based system to market their art.
Session Two: Finding an Audience for Your Visual
Learn strategies to connect with people who want to purchase your work.
Session Three: Managing Art Marketing Channels
Learn how to manage all the different tools available to artists to market and sell visual art on and offline. This final session also talks about strategic planning strategies to help you manage the entirety of your visual art business.
Located in Westminster, Maryland, the Carroll County Arts Council’s mission is to enrich the community by presenting, promoting and supporting a wide variety of arts opportunities for residents, visitors and artists. The program is open to all interested artists and offered at a discount to Carroll County Arts Council members.
To register, visit the Carroll County Arts Council’s Adult Education page.
If you have questions, please reach out to becky@artisan-advantage.com.
by Rebecca Sciullo | Oct 14, 2022 | Events, Learning, Planning
Art Marketing Roundtables
Thank you for the response to the Art Marketing Roundtables survey. Many ideas were shared for topics to cover, and I had trouble deciding where to start. So, since the end of the year is at hand, it would be good to focus on 2023 art business planning strategies.
2023 Planning Strategies for Your Art Business
Planning for the year ahead is a task you should do well before January 1st arrives. So start your year with momentum by getting a head start before the holidays.
While the roundtables are open-ended discussions, I will have some prepared material to get things going. Some of the things on the agenda will include:
How to do a year-end review.
Setting goals for the new year.
Planning strategies to implement in 2023.
Discussion during these strategies will also help to craft future topics for 2023.
Two sessions are scheduled to accommodate different schedules. Each one has limited space, so register soon and please sign-up for one session only.
Art Marketing Roundtables – Register Here
Thursday, November 10th, 2022
10:00 am Eastern Standard Time
Register Here
Tuesday, November 15th, 2022
7:00 pm Eastern Standard Time
Register Here
I look forward to seeing you soon!
by Rebecca Sciullo | Sep 22, 2022 | Learning
Who Doesn’t Love a Free Art Marketing Workshop?
When you decide to improve your art business, you will often come across many free resources such as webinars and other tools to help you along. Sometimes it can be challenging to know which free webinars, masterclasses, and workshops to take and which to pass up. Yet, free invitations sound so enticing! It’s a common dilemma because there are SO many events available online.
Use Your Time Wisely
You have to be careful, though. There was a time when it seemed I worked more on attending free webinars and workshops than working on my business. Even though they are free, your time isn’t, so if you spend a lot of time on things you aren’t using, it’s essentially throwing money away. I’ve even paid for many courses and training that I did not use to their fullest.
While I still pay for training and development from time to time, the programs that I pay for are very strategic, and I use them for specific goals I’m working on at the moment. So here are some recommendations for prioritizing the time you spend learning how to improve your art marketing.
Prioritize Your Learning
Know your goals and understand how to reach them.
If a program isn’t in line with your plan, skip it. For example, let’s say a future goal is to create an online course, but you’re currently working on growing your client base. So skip those events about creating online courses and find one that helps you work on building an audience or mailing list.
Choose a format that best works for you.
Watching videos and attending events are much more time-consuming than reading. If you can read a PDF instead of watching a video, do so. If you’re an auditory learner and the subject lends itself to it, consider listening to something while you work in the studio.
Spend your time learning about things you need to do now.
If you may need something in a year, skip it for now. For every decision about attending an event, ask, “Will this get me closer to my goals — the ones I’m working on right now?”
There is a lot to be gained from the many resources out there to help you sell your art and grow your business. With a little discernment and strategy, you can use them to effectively help move your business to the next level.
Speaking of Events
I’ll be hosting a series of free online art marketing roundtables later this fall and into 2023. Take a quick survey about times and topics that might interest you. And please sign up for my email newsletter here to be notified when they are scheduled.
by Rebecca Sciullo | Apr 20, 2022 | Events, Learning
Foundations in Marketing Strategies for Artists
Over the next three months, I’ll be presenting Foundations, a three-part virtual art marketing workshop for The ARTS Council of the Southern Finger Lakes as part of their Business of Art series. This series is virtual and open to all artists, with members of The ARTS Council getting a discounted rate. Three sessions will be spread out over three months, starting on Tuesday, April 26, 2022. Artists can register for one, two, or all three sessions.
What is Foundations?
This program guides artists through setting up a manageable system that becomes a focused hub for a thriving art business. While the system is web-based, it supports all artist marketing activities, including in-person events such as exhibits, studio tours, and festivals.
Register Here
Session One: Tuesday, April 26, 6-8 pm
Set up your art marketing system.
The first session will include building a dynamic web presence, overcoming challenges, and building a marketing system that works for your visual art business. Using a simple three-part marketing system, artists will learn to consistently share work with an audience across various marketing channels, such as social media and email marketing.
Session Two: Tuesday, May 24, 6-8 pm
Reaching an audience.
Session two builds on the first by diving into finding and growing a unique audience of collectors and fans.
The presentation also explains how to maintain strong relationships with a collector and fan base, including strategies and tools to help in this process.
Session Three: Tuesday, June 21, 6-8 pm
Manage Your Art Marketing Channels
This session works to help artists focus on the best art marketing channels for their work and business model. In the first half of the session, we will review traditional and non-traditional marketing channels for visual artists and how to determine which ones are best for your work.
Then, we will cover how to manage the channels consistently without feeling like you are short on time. This includes an outline of simple strategies and daily activities for your daily routines. We will also discuss how to deliver a steady stream of content for fans and followers and tricks and hacks for using some more popular platforms for visual artists, such as Facebook and Instagram.
If you’ve attended Build a Dynamic Web Presence in the past, these workshops will expand upon topics in that presentation.
Sign up for one or all three at this link.
by Rebecca Sciullo | Mar 11, 2022 | Events, Learning
On Saturday, March 19th, I’ll be presenting Build a Dynamic Web presence for the Oregon Society of Artists. This workshop is a virtual presentation and is open to non-members. Learn more about the Oregon Society of Artists here.
Build a Dynamic Web Presence – with New Content!
If you’ve never attended Build a Dynamic Web Presence and would like to learn my system for managing your art marketing through a dynamic web presence, you can register here. Build a Dynamic Web presence has been updated with a lot of information, non only on how to structure your web presence but also on setting yourself to stand apart with your visual art. So, if you’ve attended in the past, you may be interested in the new content.
Program Details
The program runs from 1:00 – 3:00 pm Pacific Standard Time over Zoom.
Register here.
by Becky Sciullo | Jul 19, 2021 | Learning
Monday Morning Marketing Ideas is a regular blog post series I’ve posted for several months now, offering marketing tips and ideas for marketing visual art.
The tips and thoughts cover a wide variety of ideas. Some may seem a little unorthodox. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week.
This content is moving to my weekly email newsletter, which you can join here.
This blog page will still offer more in-depth posts related to building your web presence, marketing, and blogging for a visual art business.
