by Becky Sciullo | Mar 15, 2021 | Learning, Productivity, Resources, Social Media
Here are some marketing ideas for your Monday morning.
Six Art Marketing Ideas
1 – When crafting your PR strategy, don’t overlook radio stations, particularly your local public stations like this one in my hometown. Many times they interview visual artists. And, the stations have websites where they will be able to share images of your work and the recording.
2 – If you have a strong presence on Etsy or another e-commerce site, edit your Facebook header button for followers to take action by creating a “Shop” button that goes directly to your online store.
3 – If you’re new to Etsy, you will not have any feedback or testimonials, which can put some buyers off. Work on nurturing testimonials to build credibility so people will trust purchasing from you. If friends and family typically purchase directly from you, ask them to make their next purchase through the platform so they can leave reviews for you. Or, start with a product at a lower price point so buyers can take a chance on you, allowing an opportunity for your to build their trust.
4 – Interior designers are always on the lookout for on-trend artwork, and if you have it, you can make multiple sales by targeting this group. Be proactive. Connect with interior designers in your local market and send them a message. Don’t spam them or try to sell right off the bat. Just make a connection. You will get rejections and not everyone will respond. Don’t take it personally; stick with it. Eventually you should find one who clicks with your work.
5 – Are you frustrated that you don’t have enough time in your day for marketing? Take time to evaluate how you spend your time. You can do this by keeping a simple list of what you do every day. After a week or two, see if you can identify activities that you can streamline or eliminate to open up time in your schedule.
6 – Whenever a magazine or other publication features your work, make sure you are referencing and linking back, giving props to that media outlet through tagging on social media or sharing their site on your blog.
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by Becky Sciullo | Mar 8, 2021 | Artist Websites, Learning
Here are some marketing ideas for your Monday morning.
Four Art Marketing Ideas
1 – Check those links. It happens to the best of us. You don’t want a broken link on your website or, even worse, on an external site featuring your work. Anytime you are getting significant press or exposure, please double-check those links!
2 – Are you great at streaming your demos or workshops? Don’t just keep them to yourself—partner with a company that you use for art supplies. Offer to do free live demos for them on their social media pages. You could instantly gain hundreds of new followers.
3 – If you are looking to build a following for workshops, consider the Instructables platform.
4 – Ask your social media followers to share and tag a picture of themselves with your work or product on social media. Then, include everyone who shares into a monthly giveaway: the more shares, the better.
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by Becky Sciullo | Mar 1, 2021 | Learning
Here are some marketing ideas for your Monday morning
Four Art Marketing Ideas
1 – Can you offer royalty-free downloads as a source of revenue directly from your site? Or, paid downloads can be a good option for interior designers, publishers, corporate art buyers, and others searching for specific images for a particular project or decor. You will have to come up with a licensing agreement. You can keep it simple by making it royalty-free, which means they only pay for the image once. Then, you outline the access they can have for the use of the image after that.
2 – Offer a personal appointment for local customers who prefer minimal interaction and distant customers wishing for individual attention. Allow clients to schedule a private session with you, in-person or virtual, to look closely at the pieces they are considering. This approach allows you to discuss the stories behind your work and help them to find the perfect piece for purchase.
3 – Do you have a business where you are serving two distinct audiences? For example – you may be a fine art photographer and also provide work for an industry such as real estate. Don’t hesitate to maintain separate profiles on social media. Yes, there can be some overlap and cross-marketing, but defining these platforms can help you attract customers rather than confuse an audience.
4 – Be available to your fans. Having an online presence means that people around the world can discover your work 24/7. To make the most of this opportunity, you must be accessible. Make it a habit to respond to all art inquiries that come in overnight. Make time on your schedule to speak with people or set up Zoom meetings. It may be outside regular business hours for your time zone, so consider this when setting up your schedule.
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by Becky Sciullo | Feb 22, 2021 | Learning
Here are some marketing ideas for your Monday Morning.
Five art marketing ideas:
1 – If you actively seek commissions, offer an in-person Zoom meeting with prospective clients to discuss their projects. People who find your work online may be more likely to choose you for the commission if they can make a personal connection. Zoom offers a free service that anyone can use. Publicize this service on your blog and social media.
2 – If you have a decent Twitter following, create email newsletters that followers can subscribe to with Twitter Revue.
3 – Does your county have an economic development office? They may put out a newsletter to local businesses, and if so, they are probably looking for news. Do some research on your county to find it. Then, add the publication to your media contact list.
4 – Create interest in new work with a “Work in Progress” collection on your website. Offer collectors the ability to reserve a piece that is in the works.
5 – Present a virtual studio tour right from your blog? Yes, you can! Look at this excellent example I found from Starpoint Studio.
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by Becky Sciullo | Feb 15, 2021 | Learning, Social Media, Tools
Here are some marketing ideas for your Monday Morning
Five Art Marketing Ideas (and suggestions:))
1 – Dig into Pinterest with Pinterest Presents, a free virtual summit.
2 – Speaking of Pinterest. Convert your personal profile to a business profile. Business profiles offer better data and you won’t lose any of your pins by switching over.
3 – Gain exposure and revenue with Patreon. Allow fans to support your work. Build yourself a profile and get paid for things you might already be creating.
4 – Consider live-streaming your process.
5 – Don’t overlook LinkedIn. I recently read that posts with images get 94% more views. Your work can easily stand out on this platform.
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by Becky Sciullo | Feb 8, 2021 | Learning
Here are some marketing ideas for your Monday morning.
Six Art Marketing Ideas
1 – Figure out how to create marketing moments with your online presence.
2 – Research what other artists are doing with their websites. Seek out artists working in your niche, medium, or another area where you relate. Do they have a useful page that you could also add to your site? Or, so they organize their gallery in a way that would also work for your work? You can get all kinds of marketing inspiration through research.
3 – For your events, including virtual events, make sure you add them to event discovery sites such as Eventbrite or Facebook Events.
4 – Also, for events, don’t be afraid to reach out directly to groups or organizations where members might be interested in the event.
5 – Social media platforms are becoming search engines. People search for business and contact information within social media platforms. Be sure to have all pertinent information on contacting you and finding your website in all of your social media profiles
6 – Consider niche platforms to promote your work.
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