This latest video reviews a comprehensive checklist to ensure your artwork shines on your website.
Weekly Video Recap
Key points include using sharp, well-lit images, clean crops, and close-up shots that capture texture and detail to give viewers the best possible experience. Proper lighting, multiple views, and optimized image sizes are essential.
We also talk about your website and maintaining consistency, organizing by category, adding descriptive details for each piece, ensuring mobile friendliness, and clear navigation for your audience. Finally, while you can shoot your artwork yourself, investing in a professional photographer can make a significant difference.
Your Assignment for This Week
Your task this week is to download and review the images on your website using the free checklist in the resources below.
Weekly Video Recap: Key Elements for Your Online Presence
This video gets into the key components that make your artist website an effective hub for your niche marketing strategy. We’ll discuss the must-have pages or sections for your website, along with some optional features to consider based on your goals
In the following weeks, we will focus on each element, what to include and how to include content that serves your niche audience.
The Bottom Line
While your website doesn’t need to be perfect from the start, it’s crucial to focus on the essential elements that will effectively serve your target audience. Remember, your website is a project that will evolve over time.
Stay tuned as we dive deeper into these elements in the upcoming videos!
In this week’s video, I talk with attorney and photographer Kiffannie Stahle – the artist’s J.D. She covers the five legal must-dos for your art business.
Video Recap
Kiffannie, an experienced lawyer and creative, shares her best advice for artists trying to build a business. She gives five tips for your career and business, whether in the start-up phase or already established.
While all five tips are important, pay close attention to tip one!
Watch the video, then visit www.nextlegalsteps.com and answer a quiz to help figure out your next steps.
Find An Online Community That Serves Your Audience
This week’s video overviews how to research for your niche marketing plan by focusing on some “hot spots” where you can find information, such as online communities.
Weekly Video Recap
No matter what you’re focusing on—whether it’s a specific medium, style, or subject—there’s always a community that shares your passion.
Joining online communities, forums, and social media groups is one of the best ways to learn about your niche audience. You’ll discover conversations, insights, and experiences that can help you understand more about your audience. And, these spaces are great for finding marketing opportunities, potential collaborations, and more.
Where to Begin
Facebook remains a popular platform for niche communities. Countless groups exist around specific art forms, techniques, and interest groups. LinkedIn also has many groups that might be appropriate for you. While Instagram doesn’t have groups, searching for specific hashtags allows you to discover niche-based accounts to follow.
Independent Websites and Forums Niche-specific forums and websites can be beneficial depending on your area of focus.
Tips for Using Online Communities for Your Art Marketing Research
Find Your Resources
Identify the platforms and communities most relevant to your niche.
Visit Regularly
Make it a habit to check in regularly and note what you observe.
Engage
While focused on listening and learning in this stage, you can engage where it makes sense. Be careful to respect any community rules regarding promotion or posting artwork.
Enhance Your Marketing Efforts
By carefully selecting the right online communities and forums, you’ll gain deeper insights into your niche audience. This will inform your creative process and help you build stronger connections with those who are most likely to become your biggest supporters. Stay tuned for the next installment in our series, where we’ll explore additional research methods to help you connect with your niche audience.
This week’s Artisan Advantage video discusses Step Two of my free guide, “7 Steps to Marketing Your Art to a Niche”and how to use targeted research for your art marketing strategy. Watch this video where I overview an example of researching around a specific goal.
Video Recap
This week’s video overview shows how to get started researching a specific goal, using the example of finding art opportunities within a specific geographic location.
Short Tutorials to Guide You
I’ve created a series of practical tutorials to accompany this video, which will be posted on the Art Is An Advantage YouTube Channel as they are released, providing you with hands-on guidance for your art marketing research.
Mastering Time Management and Planning: Your Path to Productivity
This week’s video focuses on some ideas for planning and time management. Recognizing that implementing new marketing strategies sometimes means there is more to do, I share a few ideas around planning and time management that have helped me a lot.
Video Recap
1 – The Rule of 3
I use the number 3 to guide my focus on yearly goals and daily tasks. Choosing three things to strive for or accomplish out of a seemingly never-ending to-do list helps prioritize what needs to be done without getting overwhelmed.
2 – Revisit Your Plans More Than Once a Year
Planning isn’t a once-a-year affair. Establish yearly goals but review them quarterly to adapt to evolving priorities. Break it down further by creating monthly, weekly, and daily plans. This approach encourages flexibility and accomplishment while staying focused on long-term objectives.
3 – Time Blocking
Maximize productivity by scheduling specific tasks and activities on your calendar. Designate dedicated time slots for work projects, studio time, or self-care to stay organized and accountable.
Trust the Process
Remember, progress is about consistent small steps over time. Celebrate each milestone, no matter how small, and trust in the journey toward your goals.
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