by Rebecca Sciullo | Jan 10, 2024 | Events, Resources
Join Artisan Advantage for a New Program on Marketing Your Artwork to a Niche Audience.
Attend a free virtual short program on marketing your artwork to a niche audience. Art Marketing Briefs are similar to roundtables in that we focus on one subject, but the information will be delivered in a 30 minute presentation followed by Q&A.
Craft a Niche Marketing Strategy for Your Art Business
Register for this one-hour event, where you’ll learn about finding and harnessing the potential of your unique niche.
Discover how marketing your artwork to a niche market can unlock success in your art business. Gain insights on how to start thinking about niche audiences by leveraging your distinct style, themes, or mediums. Whether you’re a seasoned professional or an emerging artist, this session provides ideas for using a niche strategy in your business.
Secure your spot below.
February 20, 2024
11:00 am EST/8:00 am PST
Register Here
Everyone who signs up will receive a Zoom link to participate live and a follow-up event recording. Take advantage of this opportunity to redefine or enhance your art marketing to a niche market. Reserve your spot today!
by Rebecca Sciullo | Nov 1, 2023 | Planning, Resources
Reviewing the Full Focus Planner by Michael Hyatt
It’s November 1st, so it is time to sit down and make my monthly 40-day plan. One tool that plays a big part in this plan is my Full Focus Planner by Michael Hyatt.
In the saturated world of productivity tools and planners, finding the right one to suit your needs can be overwhelming. I’ve tried everything from online tools to printed material. Over the years, some of the tools I’ve used have come and gone, but the one consistent product that keeps me on track is this planner—a comprehensive, goal-oriented planner designed to help you make the most of your time and achieve your goals.
While I use Google for my online calendar and Notion to keep my projects on track, the Full Focus Planner is my big-picture tool for planning my year, month, weeks, and days.
This post contains affiliate links which means I receive a small commission if you make a purchase using the link. For more information, see my full terms here.
Here’s a closer look at what makes this planner stand out.
Goal-Centered Approach
The Full Focus Planner is built around a goal-oriented framework, encouraging me to set clear objectives and break them down into manageable tasks. This focus on goal achievement is a standout feature.
Daily Rituals
The planner uses daily rituals to enhance productivity and mindfulness. Coaxing me into these daily rituals over time has promoted a balanced work-life dynamic. Daily rituals include one in the morning to set priorities and one in the evening for reflection and planning.
Quarterly Goal Setting
With the Full Focus Planner, you set and revisit your goals every quarter. This approach keeps you agile and adaptable, allowing you to adjust over time.
Built-in Time Blocking
Time blocking is seamlessly integrated into the planner, helping you allocate your time effectively and ensuring you stay on track throughout the day.
If you seek a tool to help you set, track, and achieve your goals with intention and accountability, Michael Hyatt’s Full Focus Planner is a great choice.
Get Your Planning Together for 2024 with this Guide
Would you like to put together a 12-month plan for your art business. Consider my Digital Guide to help you make your plan.
by Rebecca Sciullo | Sep 27, 2023 | Consultations, Planning, Resources
Elevate Your Art Business with an Art Business Review
Are you an artist struggling to navigate the art marketing world? Do you want to reach a wider audience and increase your sales? Consider an Art Business Review with Artisan Advantage
Unlock Your Art Business Potential
In the competitive world of selling art, outstanding work isn’t always enough. It takes strategy, planning, and action to be successful. That’s where an Art Business Review comes in. For a consulting fee of $500, you’ll gain access to one-on-one guidance to design a specific plan for your business.
What You Get with the Art Business Review
This consulting service gives you the assistance you need to design a unique plan to sell your art. Here’s what you can expect when you sign up for the Art Business Review:
1 – Assessment Questionnaire
I start by understanding your current situation, goals, and challenges with a detailed questionnaire.
2 – Onboard/Initial Meeting
We’ll schedule an initial meeting to get to know you and your art business.
3 – Feedback Meeting
You’ll receive honest and constructive feedback on your current strategies and practices.
4 – Written Recommendations
You receive a comprehensive report outlining specific areas for improvement.
5 – Specific Action Steps
I’ll assist you in creating a customized action plan to implement the recommended changes effectively.
6 – Recommended Resources
You’ll receive a curated list of resources to enhance your art business knowledge where needed.
7 – Follow-up/Progress Meeting:
I’ll continue supporting your progress and addressing any questions or concerns in a follow-up meeting after you’ve had time to work with your plan.
8 – 30 Days of Email Support:
Get assistance and clarification for a month after the review via email support.
Schedule a Complimentary Call
Are you ready to take your art business to the next level? Schedule a complimentary call with me to learn more about how an Art Business Review can benefit you. During this call, we’ll discuss your specific needs and how I can tailor my service to help you achieve your goals.
Let me Help!
This comprehensive service will give you experienced guidance, actionable recommendations, and ongoing support to boost your art business’s success.
Take advantage of the opportunity to reach a wider audience and increase your sales. Schedule your complimentary call today and take the first step towards boosting your art business.
Learn more here.
by Rebecca Sciullo | Aug 28, 2023 | Resources, Tools
Artwork Archive – A Powerful Tool For Artists
If you’ve attended one of my events or worked with me one-on-one, you’ve heard me mention Artwork Archive. It’s a tool I use daily for my artist clients. My enthusiasm for it grows more and more every time I use it.
This powerful platform offers many features to streamline various aspects of your art business, from inventory management and sales tracking to marketing and exhibition planning.
Here are some of the ways this tool can help your art business.
Inventory Management
Artwork Archive provides artists an intuitive platform to catalog and manage their artwork inventory. With features like customizable categories, detailed descriptions, and storage of high-resolution images, you can easily organize your art collection. This organized approach makes tracking each artwork’s details, location, history, and pricing simple, helping you maintain an accurate and up-to-date inventory.
Simplified Sales Tracking
Keeping track of sales is crucial for understanding your business’s financial health. Artwork Archive enables you to record sales, generate invoices, and track payments, all within the platform.
Streamlined Contact Management
Building relationships with collectors, clients, galleries, and fellow artists is integral to your art business’s growth. Artwork Archive offers a contact management feature that allows you to maintain a comprehensive contacts database. You can easily access their information, track interactions, and communicate directly through the platform, enhancing your networking capabilities.
Effortless Exhibition Planning
Planning an exhibition can be a complex process. Artwork Archive simplifies this by providing tools to organize exhibitions, manage event details, and keep track of artwork loans.
Online Public Profile
In today’s digital age, having an online presence is crucial for artists. It offers a customizable public profile where you can showcase your art collection, share your artistic journey, and connect with potential buyers and collaborators. This professional portfolio platform boosts your online visibility and establishes your credibility as an artist. I still recommend a dedicated website, but there are ways to use this tool to enhance your digital presence.
Data Storage and Backup
Your valuable art inventory, sales records, and contacts are stored securely on the platform’s cloud-based servers, eliminating the risk of losing important information due to hardware failures. Additionally, regular backups ensure your data is safe and accessible at all times.
Time-Saving Automation
By automating many time-consuming tasks, this tool frees up more of your time for creativity. Instead of managing spreadsheets and paperwork, you can focus on producing art and engaging with your audience. This improved efficiency allows you to balance artistic pursuits and administrative responsibilities better.
Give it a try.
In the competitive world of selling art, leveraging the right tools can significantly impact your success. Artwork Archive offers artists a comprehensive platform that simplifies inventory management, sales tracking, contact management, exhibition planning, and more.
Don’t take my word for it though. Give it a try for yourself. Artwork Archive offers a free 14 day trial with no need to give a credit card. If you like the trial, you can then purchase it at a 20% discount.
I am an affiliate and will receive a small referral fee if you decide to purchase Artwork Archive. But, please know, I only recommend things that I use or really believe in!
Send me your questions!
If you decide to try it out, send me an email at becky@artisan-advantage.com if you have any questions while you are using it.
by Becky Sciullo | Jan 8, 2022 | Resources
Happy New Year! We’re a week into the New Year, and hopefully, you are motivated and excited about the year to come.
Sometimes the end of the year is so hectic that it is helpful to sit down and review upcoming plans for the next twelve months after the start of the year. I have an annual subscription to Michael Hyatt’s Full Focus Planner. Being a subscriber, I receive regular emails with advice for planning, goal setting, and more. This week I received an email about the concept of an annual preview that might be helpful for your visual art business. If you’d like to learn more about conducting an annual preview, you can listen to this episode of the Lead to Win Podcast.
Do an Annual Preview for Your Visual Art Business
Some of the things you can do to preview your art business for 2022 include:
List your biggest wins. Wins could include reaching sales goals, holding a fruitful show, receiving an award, or anything else you consider a success this year.
Make a list of all the things that worked for you this year. Then, make a list of things that didn’t work. Is there any particular social media platform that is working better than another? Are there activities that are panning out into opportunities or sales for you? What do you want to keep doing in 2022? Likewise, which actions should you reconsider or stop doing?
Did you have written goals in 2021? Have your reviewed and rewritten them for 2022? If not, do it now.
Review your calendar for the upcoming year. Map out the significant events and milestones you need to hit during the year. Make sure you list out all events, exhibitions, and deadlines to map out your preparation.
Consider your daily rituals. What can you do at the beginning and close of every day to keep your business on track?
Consider your ideal workweek. Can you map out what you should do every week and when you should do it to keep your business on track and reach your goals? For example, you can map out studio time, marketing time, and any other activity that will get you closer to your goals.
Doing this review and giving thought to pre-planning will set you up for more likely success in the year to come.
Check out the Full Focus Planner
If you haven’t figured it out by now, I am a big fan of the Full Focus Planner. If you are looking for a planning system, I recommend that you give it a look.
Stay in Touch
I’d love to stay in touch this year. Join my weekly newsletter here.
by Becky Sciullo | Jul 12, 2021 | Artist Websites, Resources, Social Media
Here are some marketing ideas for your Monday morning.
Seven Art Marketing Ideas
1 – If you offer an email newsletter sign-up on your website, make sure you send a welcome email when new subscribers join your list. Make an impression when they’ve just joined, and you and your work are top of mind.
2 – Consider Instagram live for artist talks, Q&A sessions, and other interactions with your fans.
3 – With all this marketing, don’t forget about your portfolio. A focused, organized, and up-to-date portfolio prepares you to present your work whenever asked. I love Artwork Archive for this purpose.
4 – Identify buying patterns with your customer base and organize your marketing efforts around these patterns.
5 – Are you looking for a way to create graphics or marketing materials with your art? Try Canva! I have zero graphic design skills and find it very easy to use:)
6 – Use these visual content marketing trends to your advantage.
7 – Finally, if you want to get started with email marketing, here is a great round-up of the top free services.
Learn More
Monday Morning Marketing Ideas is a regular blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.
For even more ideas and information, join my weekly newsletter here.
