If you have an artist website, there are some critical pages that you should provide for your visitors. I posted about them here in this post, Don’t Forget Your Pages. In addition to the pages outlined in the post, you might want to consider adding a Frequently Asked Questions page.
Why Would You Want an FAQ Page on Your Artist Blog?
While FAQ pages certainly aren’t the most exciting page on your site, they can be beneficial. There are standard questions that people commonly ask when thinking about purchasing artwork. Then, your process may have some nuances that lead to more questions. This page can address the particulars of your work and business.
What Questions Should You Answer on your FAQ Page?
Here are some common questions, if they are not already clearly spelled out elsewhere on your page:
Do you take commissions or work on special projects?
Do you collaborate with other artists?
How much is it? If you aren’t providing the pricing for your work, you should give them some explanation of the range.
Do you offer a discount for multiple purchases?
Do you charge for shipping?
How can I pay for a purchase?
Do you offer a payment plan?
After you cover these questions and add those that apply to your business, think about other inquiries you commonly get when selling your work. Add them to this page.
How to Structure an FAQ Page
You can organize your questions in one big list, or if you could break them out by topic. For example, maybe you answer questions about purchasing work in one section and questions about your process, taking a commission, or signing up for a workshop in another. The bottom line – make the questions easy to read.
Adding this page to your artist blog makes it more likely that customers will feel comfortable purchasing your work.
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