Helping Joseph Petry Develop an Online and Public Presence
Over the past year, I have had the pleasure of collaborating with the artist Joseph Petry to enhance his online content and develop a press release in preparation for his current exhibition, “Freeing Mind Chaos.”
Joseph’s art carries a profound story, and our work together focused on conveying this depth to his audience both online and in person.
Freeing Mind Chaos by Joseph Petry
With Joseph’s current exhibition, “Freeing Mind Chaos,” in Scranton, PA, we crafted promotional materials to highlight the unique opportunity to meet Joseph in person. By doing this, the exhibit allows Joseph to directly engage with viewers and share the stories behind his mixed-media works.
Freeing Mind Chaos
ArtWorks Gallery & Studio, 236 Penn Ave, Scranton, PA
October 4 – 25, 2024
Joseph firmly believes art is best experienced in person. He challenged himself to translate his in-person artistic experience into an engaging online presence. And he did this without sacrificing the intimate connection he forges through his artwork
As Joseph explained, one of the most unexpected yet rewarding aspects of his artistic journey has been the confidence he’s gained as people experience his work firsthand. This confidence fueled his creative process. It also drove our efforts to convey that same energy and emotional bond to a broader audience.
Joseph believes that success comes when both the artist and the viewer are transformed through the experience of art. This has become central to his branding. By helping Joseph share his story compellingly and authentically, we supported his growth as both an artist and a communicator. The goal was to foster a stronger connection between his art and his audience
Joseph Petry’s story continues to unfold, and I’m honored to have helped him grow creatively and professionally. His journey reminds us that great art is not only about creating beautiful works but also about sharing an emotional bond that enriches both the artist and the audience.
Work with Art Is An Advantage
Would you like to learn about how Art Is An Advantage might help you communicate your message? Set up a complimentary call with me here.