If You’re Selling to Everyone, You’re Selling to No One.
If you’ve ever worked in sales, you might have heard the adage, “If you’re selling to everyone, you’re selling to no one.” This is true with just about every product, including your art. In Build a Dynamic Web Presence, I stress the importance of making sure you are identifying a target audience for your artwork. This step is critical in setting up your art marketing system.
Helping The Bluegrass Painter was pretty easy as far as an audience goes. But, that is not always the case. Finding an audience comes easier to some artists than others. This is one of my favorite things to help artists figure out. While there are many different tactics and strategies that you can do to find your audience, here is an overview of the process that we go through.
How to Find an Audience For Your Art
Step 1 – Assess Where You Are
Take an honest review of your current situation. This assessment includes everything from the kind of art you create to who has purchased work in the past. Other things to consider would be what people have told you about your work. Does it elicit emotion? Does it speak to them? What does it say? All of these things are part of the assessment.
Step 2 – Do Your Research
Once you take an assessment, you start to consider who might be attracted to your work based on this information. Then, you do some research which can be as easy as doing a Google search.
Step 3 – Experiment with a purpose.
Based upon what you’ve learned in Steps One and Two, start to take action. Try something. Experiment with a purpose means that you are taking action based upon what you’ve learned. But, you’re not quite sure what the results will be. It’s okay to try, and it’s okay if it doesn’t work. Guaranteed, you will learn something in the process.
Step 4 – Build upon what you learn.
Did the experiment work? Great, do more of it. If it didn’t work – why not? What can you do differently next time?
Do this process repeatedly until you start to identify the places that might fit to show you work and the people who might love it.
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