Four Steps to Finding an Audience For Your Art
We’ve been working through the four steps to finding an audience for your art—a process I use when working with artists. Last week, we discussed following up by researching ideas you might have for an audience. This week, we delve into the concept of ‘experiment with a purpose, ‘a crucial step in this process.
Video Recap
This week’s video focuses on finding an audience for your artwork through experimenting with a purpose. Experimenting with a purpose means figuring out how to engage with your prospective audience. This might involve reaching out to businesses that may have a connection to your work or exhibiting at a new event.
Purpose is Key
This experimentation isn’t a random approach. Your experiment should reflect the ideas you uncover in your assessment and the information you find in your research.
Building on What You Learn
Next week’s video will explain how to use what you learn in your research to build a strategic art marketing plan.