Finding Connections for Your Artwork: Emotion and Story
This week is the final video in a series on how people connect with your art. We are considering these connections to identify different audiences and niches that might be places where we could market effectively.
Video Recap:
In this video, we explored two final ways people connect with art: through emotion and the story or message conveyed. Emotion plays a significant role in how we engage with art, allowing us to relate to it on a personal level. Art can also form a connection through stories or narratives that resonate with audiences.
As artists seek to identify their audience, considering these connection points can help them effectively market their work.
Help With Your Audience
If you’d like some assistance in figuring out your audience, consider a Strategy Session, to discuss how we might be able to work together. If you’d like to explore a session, I offer complimentary calls where we can discuss how we might be able to work together.
Resources Mentioned in This Video
This blog from UGallery offers insight into how and why people purchase art by interviewing their collectors.
7 Steps to a Niche Marketing Strategy – Free Guide