Finding Connections : Subject and Function

In today’s discussion, we’re exploring two more ways people connect with artwork: subject matter and function.

Video Recap

Subject matter refers to creating art around specific subjects or activities of interest to a particular group. Another way people connect with art is through its function.

Identifying these connections can help to identify your niche or audience. Once someone connects with your art through subject matter or function, the next step is to nurture that relationship, which we’ll discuss in future episodes.

Understand the Connection

By understanding how people connect with your work, you can uncover niche markets and audiences.

If you’d like some personalized guidance, consider a complimentary call to discuss how we might be able to work together.