Foundations in Marketing Strategies for Artists
Over the next three months, I’ll be presenting Foundations, a three-part virtual art marketing workshop for The ARTS Council of the Southern Finger Lakes as part of their Business of Art series. This series is virtual and open to all artists, with members of The ARTS Council getting a discounted rate. Three sessions will be spread out over three months, starting on Tuesday, April 26, 2022. Artists can register for one, two, or all three sessions.
What is Foundations?
This program guides artists through setting up a manageable system that becomes a focused hub for a thriving art business. While the system is web-based, it supports all artist marketing activities, including in-person events such as exhibits, studio tours, and festivals.
Session One: Tuesday, April 26, 6-8 pm
Set up your art marketing system.
The first session will include building a dynamic web presence, overcoming challenges, and building a marketing system that works for your visual art business. Using a simple three-part marketing system, artists will learn to consistently share work with an audience across various marketing channels, such as social media and email marketing.
Session Two: Tuesday, May 24, 6-8 pm
Reaching an audience.
Session two builds on the first by diving into finding and growing a unique audience of collectors and fans.
The presentation also explains how to maintain strong relationships with a collector and fan base, including strategies and tools to help in this process.
Session Three: Tuesday, June 21, 6-8 pm
Manage Your Art Marketing Channels
This session works to help artists focus on the best art marketing channels for their work and business model. In the first half of the session, we will review traditional and non-traditional marketing channels for visual artists and how to determine which ones are best for your work.
Then, we will cover how to manage the channels consistently without feeling like you are short on time. This includes an outline of simple strategies and daily activities for your daily routines. We will also discuss how to deliver a steady stream of content for fans and followers and tricks and hacks for using some more popular platforms for visual artists, such as Facebook and Instagram.
If you’ve attended Build a Dynamic Web Presence in the past, these workshops will expand upon topics in that presentation.
